Survey on strategic partnerships in the MICE industry

SURVEY As part of a Master's thesis for the MAS in Corporate Communication Management (CCM14 course) at the FHNW, Reto Leder, Head of Sales & Marketing, is conducting a survey on the development and communication of strategic partnerships in the Swiss MICE industry.The Swiss MICE industry (meetings, incentives, conventions, events) in general and event venues in particular are heavily dependent on the general economic situation and external factors influencing the economy. In the literature on this topic, most authors agree that strategic partnerships are of great importance in increasing one's own competitiveness and the associated growth success.Reto Leder's analysis focuses on how companies and tourism organizations deal with strategic partnerships in the Swiss MICE industry, the evaluation of partnerships and the relevance of these partnerships in the communication mix. Survey.