Digital marketing - yes, but how?
SURVEY In the course of digitalization, a rethink is also required in marketing. But what does successful digital marketing look like? And what are the biggest stumbling blocks? Your opinion is needed!
What is the optimal marketing strategy in the digital age?The digitalization of our society presents companies with major challenges. This also opens up many new opportunities in marketing. But how can these be used optimally? Swiss companies still have a lot of catching up to do in this area, as a Study by the HWZ shows. There, 74% of companies stated that digitalization had a major impact on their industry. Nevertheless, more than 50 percent of companies are "digital dinosaurs" who are overwhelmed by the change.what do you think successful digital marketing should look like? Take part in our short survey now (seven questions, duration approx. five minutes).
To the survey
By the way: The results of our last survey "Neuromarketing - hype or the future?" can be found here including nfographics and in the next issue MK Marketing & Communication 09/2015.
