"Love me. Hate me. Buy me"

BRANDING On October 21, 2015, the 17th Brand and Marketing Day BMT will take place in the brand-new Tissot Arena in Biel/Bienne. Various speakers will provide food for thought on brands, products and strategies. The "BMT AWARD in Sponsorship" will also be presented for the first time.Brands and products are also worlds of experience and means of identification. How do you enter into long-term relationships with consumers today? What strategies and measures can help? Various speakers will provide food for thought and answers at the BMT Brand and Marketing Day on 21.10.2015 in the Tissot Arena, Biel/Bienne. The motto of the event: "Love me. Hate me. Buy me."Long-term relationships in a fast-paced worldHow do you create a long-term connection with a product or brand? Which strategies, measures and advertising materials are worth investing in? Among other things, this year's speakers will share their experiences of creating and identifying worlds of experience. They will also provide answers in the areas of customer experience management, branding and online marketing. For example, 28-year-old German Dominik Rief, who studied business administration in St. Gallen and has been in charge of Zalando's Swiss and Austrian markets since 2011. Or the German music manager Thomas M. Stein, who has worked with artists such as Falco and Peter Maffay and is now known as a tough judge on the casting shows "DSDS" and "Popstars". Enthusiasm and energy, on the other hand, are the hallmarks of ice hockey coach Kevin Schläpfer. Today, he is regarded as an authentic figure of identification for his club, EHC Biel. Having grown up in the heart of watchmaking, he was already infected by this craft as a young boy. Walter von Känel, CEO of Longines, quickly climbed the steep career ladder, rung by rung, and knows the challenges very well. Youtuber Julia Graf from Bern knows how to make a living with a mirror, camera, make-up kit and a computer. Other important personalities such as the brand sociologists Dr. Oliver Errichiello and Dr. Arnd Zschiesche and the futurist Gerd Leonhard provide insights into their success stories and inspire people to think, discuss and act.Steffi Buchli and Dominique Antenen will host the BMT in German and French.BMT AWARD in SponsorshipFor the first time, the "BMT AWARD in Sponsorship" will be presented at the BMT for special achievements in the field of sponsorship. This gives companies in the Espace Mittelland the opportunity to measure their commitment. From the 25 applications received, an expert jury has nominated 6 projects for the final. They all have the opportunity to win the newly created award as well as a team prize. The expert jury, under the scientific direction of Dr. Prof. Lucia Malär from the University of Bern, will present the awards on October 21, 2015 as part of the BMT.further information and tickets at bmt.ch/award