The most beautiful Swiss moment
SPONSORING On the evening of October 1, 2015, the trade association for sponsoring agencies and service providers presented the International Sponsoring Award (ISA) to the best projects of the past year. Zurich Insurance was among the winners with its "Swiss Moments" project.The ISA is regarded as a quality benchmark for the quality of projects and is one of the established awards in the sponsorship industry. It is awarded in the categories of sport, public, media, culture and innovation, as well as in the company-specific categories "Agency/Service Provider of the Year" and "Newcomer/Service Provider of the Year". Winners in each category were presented with an award, while selected projects with a high average rating also received an award.Culture category:Zurich Insurance Company received the award in the culture category for its "Swiss Moments" project for 20 Minuten. In the jury's statement, it said: "The successful combination of a cultural sponsorship in the field of photography with a social media campaign generated a high level of attention and strong involvement in the target groups".
In the project, 20 Minuten and Zurich Insurance were looking for images that capture Switzerland. "What would it be like if Switzerland stood still for a moment?" - was the idea. A total of 24,000 pictures were submitted. What is probably the largest photo series in Switzerland magically attracted readers and internet users from all parts of the country. Thousands of people chose their favorites by public voting. In the end, the 1,000 best-rated pictures were shown to a jury. Gülsha Adilji, Kurt Aeschbacher, Patrick Frey, Knackeboul, Milena Moser, Ted Scapa and Hannes Schmid then chose the "Most Beautiful Swiss Moments".The first place
In the project, 20 Minuten and Zurich Insurance were looking for images that capture Switzerland. "What would it be like if Switzerland stood still for a moment?" - was the idea. A total of 24,000 pictures were submitted. What is probably the largest photo series in Switzerland magically attracted readers and internet users from all parts of the country. Thousands of people chose their favorites by public voting. In the end, the 1,000 best-rated pictures were shown to a jury. Gülsha Adilji, Kurt Aeschbacher, Patrick Frey, Knackeboul, Milena Moser, Ted Scapa and Hannes Schmid then chose the "Most Beautiful Swiss Moments".The first place
The first place winner is Biho Song's picture. As the main winner, he receives a camera, a wristwatch and prize money of 3,000 Swiss francs, as the jury writes: "Switzerland at night in an unusual long exposure. Friends in the starlight. A carefully designed picture with symbolic power for a Swiss idyll without kitsch. "The other winners were announced at www.20min.ch/momente Further information on the ISA and winners can be found at www.faspo.de
