The Everest Method

BOOK TIP In the book "The Everest Method", authors Jörg Pfützenreuter and Thomas Veitengruber explain why precise goals are so important when negotiating, which factors determine success and how you can optimally prepare your negotiations.Rather than fixed prices, negotiations between buyers and sellers are standard in many industries. Who prevails in the end depends largely on who has prepared best. A gut feeling is usually not enough; rather, systematic, professional planning is crucial. This book reveals how to do this. However, the presentation is somewhat arbitrary in places. In particular, the authors like to jump back and forth between the naturally opposing positions of the buyer and the seller, which sometimes makes the book a little difficult to read. In addition, the buyer's perspective is a little too short; one often wishes for more examples. getAbstract nevertheless recommends the book to anyone who conducts purchasing and sales negotiations for their company.getAbstract rating: 7Implementability: 8Innovation level: 6Style: 6Publisher: UVK LuciusPublication year: 2014Pages: 229ISBN: 9783867645492