How emotions arise and work in the event context
BOOK TIP "Events und Emotionen - Stand und Perspektiven der Eventforschung" is a specialist book published in August 2015 that summarizes the latest research findings on the topic of events and emotions.This volume contains the latest research findings on events and emotions presented and discussed at the sixth Scientific Conference on Event Research. From the perspective of marketing, psychology, sociology and media studies, the authors provide explanatory approaches to the emergence and impact of emotions in the event context.Emotions more powerfulThose who missed the conference on October 24, 2014 at Chemnitz University of Technology can read in the conference proceedings how the three keynotes analyzed the special impact of events from a psychological perspective, from the perspective of an event-organizing company, and from the agency's point of view. "There is nothing good unless you feel it?"This was the motto of the first keynote address by psychology professor Udo Rudolph, who called for the palette of emotions to be used to greater effect in event creation, and for admiration, pride, gratitude, respect and awe to be used as positive emotions in addition to joy and happiness. In the book, he explains the function of moral emotions and emotional simplicity and comprehensibility.Barcamps as a new event formThe main topic of the conference will be supplemented by scientific and practice-oriented contributions, including the staging of events, the regional impact of public events, aspects of trademark and brand law for the protection of an event marketing format, bar camps as a new event form and the potential of iBeacon technology.The editor of the conference proceedings is Prof. Dr. Cornelia Zanger. She holds the Chair of Marketing and Retailing at Chemnitz University of Technology and is the editor of the series Brand Communication and Relationship Marketing, in which the textbook was published.
Events and emotions, status and perspectives of event research. Wiesbaden: Springer Gabler Verlag. 343 pages, 53 illustrations. Ed. C. Zanger. 1st ed. 2015. ISBN: 978-3-658-10302-6 (print); 978-3-658-10303-3 (online).
