Why do we buy?
BOOK TIP In the book "Why do we buy?", author Paco Underhill explains the needs of men, women, children and senior citizens that retailers need to address and the role our senses, psyche and anatomy play when shopping.There is much more to shopping than simply stocking up on everyday products. Shopping can be an experience, a disappointment or a chore, and in any case, the decisive factor takes place in the subconscious. You don't even think about many things - at least not until you've read this book. Paco Underhill's classic, the first version of which was published in 1999 and has since been translated into 27 languages, takes a close look at our purchasing behavior: "Who buys which products when, how and why? At the same time, it proves to be highly practical with its well-founded statements. While the first chapters stick firmly to the topic, the last part unfortunately often digresses quite a bit: In addition to explanations of the global career of Envirosell, the author's company, the efforts to provide an updated new edition result in long explanations of Facebook, for example. getAbstract recommends the book to retailers who want to make their customers shine and their tills ring.getAbstract rating: 9Feasibility: 9Innovation level: 8Style: 9
Publisher: CampusYear of publication: 2012Pages: 256ISBN: 9783593391267
