Saas-Fee launches app

DESTINATIONWith the new Saas-Fee/Saas Valley app, the destination is pushing ahead with the digitalization of marketing. On the one hand, the app provides guests with all relevant information about the destination, while on the other hand it bundles the marketing activities of the service providers and thus reduces costs.  Webcam, weather, snow report, news, events and bookings: The new Saas-Fee/Saas Valley app offers guests all the relevant information. Guests can select a specific tourist establishment, such as a hotel, from the basic app. The guest then has access to the individual information of the establishment and can book their vacation immediately if they are interested. All information about the destination is also available to the guest on the individual pages of the various tourism businesses. For the service providers, the app means a bundling of their activities. "This allows them to significantly reduce their marketing costs," explains Pascal Schaer, Tourism Director Saas-Fee/Saas Valley.

The new Saas-Fee app. Added value for the guestThe app provides guests with all the relevant information and tools they need to plan their stay in the Saas Valley, book it and find their way around. The app is available for all current iOS and Android smartphones and tablets. The following features are available:_ Online reservation and booking of tourism services, such as restaurant, hotel, spa, etc._ Push notification of current events during the stay_ Piste reports and interactive hiking maps_ Creating and sending real postcards and photo books with your own pictures directly from the app_ Navigation to and within the destination_ Date and keyword-controlled event calendar_ Newsletter integration_ Participation in competitions from social media campaigns_ Integration of the digital guest magazine Allalin-NewsJoint, cross-destination appearanceSaastal Marketing AG has set itself the goal of bundling the marketing activities of the individual service providers. The app is part of the so-called Marketing Engine, which aims to increase guest service and achieve positive economies of scale for the service providers. The principle of the app is based on shared content: Saastal Marketing AG provides all important information in the basic app. This information will also be available in each service provider app and expanded with individual content. The guest is thus provided with standardized information about the destination and the tourism company can provide the guest with up-to-date information without any effort.Marketing engine starts upThe completion of the app is another component of the unique Marketing Engine. The aim of the Marketing Engine is a joint online marketing strategy for all tourism businesses in the Saas-Fee/Saas Valley destination. By pooling resources, the costs for the individual tourism businesses are significantly reduced and the reach increased. Saastal Marketing AG provides the basic content. This can then be adopted by any service provider. In addition to the app, this principle is also used in the CRM system (newsletter) or in social media campaigns. The Saas-Fee/Saastal app was developed and implemented by ThePeople.de GmbH