Convince with simple tricks

BOOK TIP In the book "Persuading with simple tricks", the authors Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini explain how small tricks and details can help to persuade others and which psychological studies and findings these tips are based on.It is always amazing to read what really makes people tick. Experimental designs from psychology offer an enormous reservoir of amusing anecdotes as well as concrete tips. Psychologist Robert Cialdini and his co-authors have compiled a colorful collection of the results of psychological experiments. For the most part, these are findings from the field of decision research and from thematically related business bestsellers of recent years. Some of the results may be a bit of a jumble, but the examples are amusing and enlightening.getAbstract recommends the book to all amateur psychologists, but especially to business people who want to reach into a well-stocked bag of tricks in sales or negotiation situations.getAbstract rating: 6 Feasibility: 9   Degree of innovation: 6Style: 4

Publisher: HogrefeYear of publication: 2015Pages: 282ISBN: 9783456855240