Trends and business models in corporate publishing

CONTENT MARKETING On February 15, 2016, Swisscontent published a study on trends in corporate publishing. The focus was on digitalization, megatrends and disruptive business models. (more…)

Swiss hotel prices rise

HOTEL PRICES In February, an overnight stay in a standard double room in Switzerland cost an average of 213 euros, compared to 208 euros in January. This is the result of the Trivago Hotel Price Index, which the hotel search engine publishes on a monthly basis. (more…)

Storytelling & Swiss brands: Who tells the best stories?

MK OPINION What does good storytelling look like? And which Swiss brands are the most successful? Your opinion is needed! (more…)

"God Goes App": Cross-media campaign for Bibel TV

CAMPAIGN In Germany, a religious TV station is causing a stir with a cross-media campaign. (more…)

The Challenger Sale

BOOK TIP In the book "The Challenger Sale", authors Matthew Dixon and Brent Adamson explain why "challengers" sell better than normal salespeople, how "commercial teaching" works and how you can anchor the thinking and procedures of the challenger sale in your sales team. (more…)

New event location in Zurich Oerlikon

LOCATION Maag Music & Arts AG rents out its premises to the Zurich Tonhalle Society and announces a new event location in Zurich Oerlikon as a replacement. (more…)

Flash is on his deathbed

WEB STANDARDS On February 9, 2016, Google published a blog post in which the company announced that it will no longer accept Flash advertising banners from June 30, 2016. Flash banners will no longer be displayed from January 2017. Video advertising based on Flash is not yet affected. (more…)

Pleasurable team events - tastings in extraordinary locations

Be it in a beautiful vaulted cellar or in a magical ice grotto - tastings are popular team events and can be ideally combined with tours and team-building activities. How about a delicious aperitif and a special tasting session on your next skiing day in the Bernese Oberland?Rugen Distillery and historic whisky cellar
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Unique in Switzerland: a brewery and distillery under one roof.The mystical vaulted cellar dates back to 1875 and was once used as a warehouse for the Rugenbräu beer produced here. Today, around 300 barrels of fine Swiss Highland single malt whisky are stored here under the best maturing conditions. The cellar is located 8 meters below ground. The brewhouse and distillery are located above. Up to 70 people can be accommodated in this special setting. At this unique location at the foot of the Rugen, guests can learn exciting stories about the noble "water of life". The historic room is suitable for exclusive aperitifs and tastings and has a sophisticated lighting system and modern presentation technology. Brewery tours can also be organized.www.interlaken-congress.ch/rugenbraeuWhisky tasting between the Eiger, Mönch and Jungfrau
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Whisky tasting in the ice grotto on the Jungfraujoch.The Jungfraujoch - Top of Europe is not only home to the highest railroad station in Europe, but also the highest whisky warehouse. This secret is buried deep under the Altes Glacier at 3454 meters and is only accessible for private events. Enjoy a glass of exclusive Swiss whisky with your customers or your team in your own ice cellar. Of course, the numerous attractions of the Jungfraujoch are also part of the supporting program. For example, the Ice Palace with its ice sculptures, the World of Alpine Sensation or the Sphinx Observatory. And if you want to make your event completely unforgettable, visit the Aletsch Glacier with our mountain guides or even dare to take a look at the north face of the Eiger.www.jungfrau.ch/jungfraujochSimmental beer: Brewery tour with tasting at Lenk
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Simmental beer - brewed just like in the old days: by hand from water, yeast, hops and malt.Simmentaler Braumanufaktur was founded in August 2014 by Tristan Mathys, Björn Thoma and David Ziörjen. The motto "brewed by hand" guides the three young entrepreneurs. The regionally based microbrewery currently produces two types of beer, Simmentaler Märzen and Simmentaler Lager. The three young entrepreneurs are also busy working on other types of beer. Gain an insight into the art of craft-brewed beer. You will be able to enjoy the diversity of Simmental beer and learn the basics of the brewing process. During the tasting you will get to know and understand the different types of beer. You will also be served a beer meal or, if you wish, a Simmental beer fondue.www.facebook.com/simmentalerbierAround the world of whisky in Adelboden
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Combine the whisky seminar in Adelboden with a varied supporting program.Good whisky is mysterious: how do aromas such as peat smoke and the sea get into it? How does the distillation succeed and what are the prevailing trends? Expert Thomas Hari answers such questions in his Adelboden seminars. From the basics of production to the tasting of six different whiskies - Hari introduces up to 14 participants to the secrets of the legendary spirit. There is also a suitable supporting program for groups right next door: the indoor Olympics in the leisure and sports arena include curling, bowling and bouldering.www.hariag.ch

What kind of website do we visit the most?

MEDIA USE The DACH Media Usage Study 2015 by IAB shows, among other things, which websites users visit most frequently. (more…)

What is the conversion funnel?

GLOSSARY In e-commerce, it is important to know what motivates shoppers to buy. The steps up to this point must be well thought out and simple for the customer. This is where the conversion funnel comes into play. (more…)

Eight CRM and BI trends 2016

TRENDS Increasing digitalization and the maturing of new technologies as well as the growing demands of customers will determine the design of customer relationship management in companies in the coming year. The interaction between CRM and BI will also play an important role. The consulting firm Cintellic shows which topics will determine the trend in 2016. (more…)

Facebook: Videos ads get subtitles

FACEBOOK ADVERTISING Video ads are set to become more attractive on Facebook. This week, the social media platform has expanded its video ads and added automatic subtitles, among other things. (more…)
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