Nine tips for a successful customer experience in online stores

E-COMMERCE The Internet World trade fair gives online retailers nine tips for a successful customer experience.1. ensure flawless usability! Loading speed, ease of finding products, filters, payment terms and transactions must be tip top.2. choose your product range wisely! The more it differs from the competition, the better.3. often offer your customers new products! Only then will the customer have a reason to visit the store more often.4. explain your products in words and pictures! Detailed, high-resolution images, videos, presentations of products in context and 360° views help immensely to convey a good feeling when making a purchase decision.5. listen to your customer! Only by entering into a dialog with customers can you find out what they want and offer real benefits.6. get to know your customer! Collect data about customers and their ordering behavior and use it to cluster customer profiles - this is the basis for an individual and tailor-made customer approach.7. offer a coherent picture across all channels! Whether call center, smartphone catalog, tablet or desktop, the customer wants to be well served everywhere.8 Convince with service! Customers appreciate useful services such as advice or free shipping and returns. This helps them make a purchase decision.9 Show character! If you want to score sympathy points, you need a clear profile. Service and customer care must match the desired corporate image, this is the only way to appear authentic.