Salesforce acquires Slack for $27.7 billion

The software group Salesforce wants to make its largest acquisition to date with the takeover of the office communication service Slack. The companies have reached an agreement that values Slack at around 27.7 billion dollars.

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This was announced by Salesforce on Tuesday after the close of the US stock exchange. The company also announced its intention to add further functions to Slack. The communication service could thus become a serious competitor to Microsoft Teams.

Slack shareholders will receive 26.79 dollars per share and 0.0776 Salesforce shares, it was also reported. Together, the two companies would shape the future of business software and change the way people work in a digital world, Salesforce CEO Marc Benioff enthused. Among other things, Slack is to be integrated into Salesforce products.

 

Shaping the future of business software

The coronavirus crisis with increased working from home has also given Slack a certain boost in recent months - but not as much as some other services such as the video conferencing provider Zoom.

"Together, Salesforce and Slack will shape the future of enterprise software and change the way everyone works in the all-digital world," Salesforce CEO Benioff added. Slack CEO and co-founder Stewart Butterfield said that both companies share a "vision of reduced complexity, increased performance and flexibility, and ultimately a higher level of adaptability and organizational agility".

The management boards of both companies have already approved the billion-euro deal. The takeover is expected to be completed next year. The authorities and shareholders must first approve the contract. (SDA)

Manor brings French second-hand chain to Switzerland

Manor is bringing the French second-hand chain Tilt Vintage to Switzerland, as Handelszeitung writes in its current issue.

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Swiss department store group Manor is also jumping on the pre-owned clothing trend. The first Swiss branch of the French chain "Tilt Vintage," which was founded in 2008 and operates around ten branches in France, is located in Manor's Geneva flagship. This is a pilot project, according to Manor. "If we see a positive customer response, we will consider eventually rolling out the concept."

Sanitas Troesch is a new client of Havas Village Zurich

For its new client Sanitas Troesch, Havas Village Zurich is implementing its first digital campaign this quarter.

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Sanitas Troesch has been a supplier of kitchen and bathroom equipment for over 100 years. Havas Village Zürich was able to win the media pitch for the traditional Swiss company and already implement a digital campaign for the fourth quarter of 2020 in a fast-track process. Havas Village Zürich is responsible for media, creation and production - in line with the Village concept.

"MyLivit" is Master of Swiss Apps 2020

The «MyLivit» app, developed by Namics, has won the Master title at the Best of Swiss Apps 2020. In the final round of voting for the Best of Swiss Apps Awards, the app prevailed over ten other nominees.

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The Master of Swiss Apps 2020 has been chosen. At the eighth Best of Swiss Apps Award Night, MyLivit not only convinced the 56-member jury, but also the readers of Netzticker and the viewers of the virtual award show. The project also won gold in the categories Mobile Web and Design, silver in the category User Experience & Usability and bronze in the categories Enterprise and Business Impact.

"The MyLivit app is a perfect example of when and why Progressive Web Apps (PWAs) are a fantastic solution," reads the jury's verdict. "Renters have contact with Livit four times a year - too few to download an app. MyLivit provides a frictionless user experience without a download."

 

SwissCovid and Frankly also on podium

One third of the votes for the master choice came from the jury of Best of Swiss Apps. Another third was determined by the subscribers of Netzticker. And finally, the viewers of the livestream had a third say.

The second most votes went to the BAG app SwissCovid, developed by Ubique Innovation. In third place was the app Frankly from the Zürcher Kantonalbank, developed by Ubique Innovation.

 

These are the gold winners of the ten categories:

  • Category "Business Impact": Felfel App
  • Category "Campaigns": Catch a Flight
  • Design" category: MyLivit
  • Category "Education": Cybathlon @school with "Flexo
  • Category "Enterprise": NIRLab
  • Category "Functionality": Typewise
  • Innovation" category: SwissCovid
  • Category "Mixed, Augmented & Virtual Reality": Mercedes-Benz 4U Kids
  • Mobile Web Category MyLivit
  • Category "User Experience & Usability": Mercedes-Benz 4U Kids

At Bestofswissapps.ch you can find the complete list of all award winners.

Due to the current situation surrounding the coronavirus pandemic, the "Best of Swiss Apps" award show was moved to the Internet and conducted via livestream.

Notch realizes landing page and wish concert for Suva

Suva is launching the «Return to Work» campaign. Notch is creating the landing page for the campaign and designing the Suva Request Show.

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Reintegration after an accident is a key concern of Suva. It supports people who have had an accident with a wide range of services and accompanies them step by step back into life. In doing so, Suva involves the personal and professional environment. After all, the more support accident victims receive from their environment, the greater their chances of recovering and returning to everyday life.

In keeping with this spirit, Notch has Return to Work" landing page and, in cooperation with Radio Energy, developed the Suva Wish Concert designed: On the Suva radio channel launched especially for the campaign, friends, work colleagues or family members can send songs and personal greetings to people who have had an accident.

Participation takes place on the landing page and greeting message via WhatsApp voice message. The dedicated song together with the personal greeting message will then be played by Radio Energy on the Suva channel. The Suva wish concert will run until December 11, 2020.

Responsible at Suva: Gabriela Hübscher, Nadja Kunz-Rütimann. Responsible at Notch: Sascha Fanetti, Sarah Pietrasanta, Nina Martens, Martin Pfeiffer, Jürg Schaeppi, Simon Häusler (concept & creation), Charlotte Hottinger (consulting).

Airport agency fills empty plates with Save the Children

The Altenrhein agency at the airport launches a fundraising campaign together with the children's rights organization Save the Children. A scattering was implemented in 700,000 households in German-speaking Switzerland and Ticino.

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The Corona pandemic has robbed many already disadvantaged families around the world of their livelihoods and plunged them into poverty that threatens their very existence. The economic and social consequences of the pandemic hit millions of children particularly hard. They are suffering from hunger. As a leading, independent children's rights organization, Save the Children has been providing food to needy families and working with doctors and health workers to provide medical treatment for malnourished children for more than 100 years.

Instead of an ordinary letter, Save the Children is appealing for donations for needy children with an empty paper plate created by the agency at the airport.

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Responsible at Save the Children: Lea Bachmann (Director Fundraising & Philanthropy); Susanne Prochnow (Private Donors Fundraising Manager). Responsible at agency at the airport: René Eugster (overall responsibility); Dominique Rutishauser (creative direction); Ketil Eggum (art direction); Miriam Egli (consulting/text).

Monami realizes POV job videos for Swica

For Swica’s new careers website, Monami produced five dynamic clips that showcase the diversity of careers and the day-to-day work of employees in a slightly different way.

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Whether it's a doctor in telemedicine or an IT project manager, five different professions are presented in moving image form on the new Swica landing page. And this is different from what people are used to seeing in such videos. "Such job clips on websites usually come across as rather dry and long-winded, spoken frontally into the camera, tending to be poorly acted," notes Monami project manager Tim Schaerer. "So we chose a completely different approach."

In a pitch, the Monami idea of a POV campaign finally prevailed. A lot of movement in the first-person perspective, paired with animated elements - yet portrayed by Swica employees themselves. The clips are available in three languages and are complemented by various ad formats for social media.

Meanwhile, this campaign continues Monami's evolution from a social media agency to a content, digital, and creative agency. "We no longer just create for the social platforms," says Schaerer, "but simply want to generate the best possible content, regardless of the channel.

 

Responsible at Monami: Tim Schaerer (project lead), Valentin Mattes (production), Gregory Hedrich (animation), Nathalie Krebser (design), Fathima Ifthikar (creation), Adriel Pfister (grading), David Cappellini (overall responsibility).

Gretz Communications continues to grow

Gere Gretz's agency now supports the Canton of Aargau and the Olympiaregion Seefeld in external communications.

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View of the historic old town of Baden in the canton of Aargau. (Image: Michel Jaussi)

The Bernese agency can expand its portfolio with two more important destinations. In recent years, the agency has become increasingly established in Swiss tourism and already represents the cantons of Vaud, Bern, Thurgau, St. Gallen and Solothurn, as well as other regions in Switzerland and neighboring countries.

 

Added value for the private tourism industry

With the canton of Aargau, Gretz Communications now wants to further advance its tourism positioning in Switzerland. The significance of the canton as an important cultural location and local recreation region as well as a versatile seminar location is to be further sharpened. Targeted measures are to create added value for the canton's private tourism industry as well as for the public tourism infrastructure by positioning the diverse and authentic offerings in the media.

 

Olympiaregion Seefeld: Internationally renowned vacation region

At the same time, the Bern agency is taking over communications for the Seefeld Olympic region - one of the best-known winter sports areas in the Alpine region. In 1964 and 1976, the Tyrolean winter sports region hosted the Nordic competitions three times, in 1985 and 2019 it hosted the FIS Nordic World Ski Championships and in 2012 the Winter Youth Olympic Games. In addition, Seefeld is the annual organizer of the Nordic World Cup.

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Cross-country skiing in the Olympia region Seefeld. (Image: Charly Schwarz)

Initiators raise money for new Central Switzerland online magazine

A new online magazine for culture and satire is in the works in Central Switzerland. It is set to launch in February 2021, and the founders are now raising funds through crowdfunding.

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The aim over the next two months for the project entitled Cult 33,333 francs, the organizers announced on Wednesday. Co-initiators Heinrich Weingartner and Martin Arnold had already started the construction work a year and a half ago.

The targeted sum is part of the actual operating costs for the first year. With funds from the public sector and a number of foundations, the technical structures have already been set up and initial content has been realized in the provisional layout.

If the launch goes as planned, two to three larger articles and a few smaller formats will be published on the platform every week. From summer 2021, the magazine should be able to finance itself in the long term with around 1,300 members and grow steadily. A team of 30 journalists, graphic designers, advertising experts and cultural professionals are already involved in the project. (SDA)

The House becomes new agency for Emmi Break

The House won the pitch and was awarded the contract for the new communications campaign for the Emmi Break brand. The collaboration will begin immediately. The first results will be visible in spring 2021.

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Emmi Holding, headquartered in Lucerne, is the largest milk-processing company in Switzerland. The company currently generates around 50 percent of its sales in Switzerland and 50 percent abroad. The Emmi Group owns numerous production facilities in Switzerland.

With Emmi Break, the company is launching a new product line in the snacks segment. The House was commissioned with the strategic and operational cooperation to establish the brand.

Switzerland is in for an exceptional ski season

Switzerland is set to become a winter sports haven this winter: Despite the pandemic, ski lifts here are expected to remain open over the holidays, while neighboring countries are calling for closures. Nevertheless, few foreign visitors are likely to turn to Switzerland as an alternative.

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What the 2020/2021 ski season will be like is still open. (Image: Valentin Kremer/unsplash)

Germany, France and Italy want to keep their winter sports resorts closed until January for fear of possible coronavirus infections. And they are campaigning for all ski resorts in Europe to close. Switzerland, on the other hand, is resisting this move, as is Austria. The local slogan is: protection concepts instead of closures.

Swiss tourism and mountain railway representatives are confident that this will be enough to prevent a second Ischgl. Ischgl had developed into a coronavirus hotspot during the first wave of infections. Meanwhile, the tourism industry does not see itself as benefiting from closures in neighboring Alpine countries. After all, mainly Swiss guests are expected.

 

Hardly any guests from abroad

"The advertising campaign we have just launched is focused on the Swiss market," says Martin Vincenz, CEO of Graubünden Ferien, when asked by the news portal AWP. In the summer and fall, domestic guests already accounted for 80 percent of overnight stays. Bookings from abroad are also likely to remain largely absent - at least for the time being.

The reason for this is clear: travel restrictions abroad and the quarantine obligation when returning from Switzerland largely prevent guests from coming from abroad. It is also in Switzerland's interest to maintain good relations with neighboring countries, says Simona Altwegg from Zermatt Tourism.

Ultimately, however, open borders are needed as a basis for international tourism, says Vincenz. And much currently depends on the course of the pandemic, of course. Ultimately, each country is making its own risk assessment. The extent to which guests from Switzerland can make up for the lack of foreign tourists remains to be seen. Many bookings are currently being made at very short notice, according to various sources.

However, Zermatt Tourism is reporting significantly lower bookings than in previous years. Nevertheless, Graubünden reports that there is already high demand for vacation apartments and vacation homes in most destinations. However, the bookings are almost exclusively domestic, while guests from Germany, the most important foreign market, have often canceled their trips as a precaution and are now waiting to see how things develop.

 

Closures not expected in Switzerland

Meanwhile, it is not expected that cable cars and ski lifts will be closed in Switzerland, as was the case in spring. "We've done our homework, our protection concepts are working," says Michael Kirchner from Engadin St. Moritz Mountain.

This applies to the mountain railroads: Where the minimum distance of 1.5 meters cannot be maintained, a mask must be worn. The mask requirement applies in waiting and queuing areas in front of stations inside and outside buildings as well as for ski lifts and chairlifts.

Some mountain railway companies are also extending their operating hours to avoid large crowds. Online sales are also being promoted - for example in Laax, where day and half-day tickets are only available online. Or even reservation systems are being introduced for a mountain trip, such as in the Andermatt-Sedrun ski arena.

 

No après-ski

However, the waiting time before the start of operations at the valley stations could become a challenge, says Simona Altwegg from Zermatt Tourism. This could be remedied by additional staff who draw guests' attention to social distancing rules. However, it is also possible to adjust the bus timetable to allow people to wait decentrally.

However, Altwegg is convinced that there will be no après-ski like in normal winters. This is because masks are also compulsory in restaurants - only those who have been seated are allowed to remove their masks. The following applies: drinks and food may only be consumed while seated.

And only a maximum of four people are allowed to sit together at one table. Families - i.e. grandparents, parents and children - are exempt from this. But only if they live in the same household, which is hardly a realistic scenario for many families. (AWP/Jurij Lambrecht)

Anchor point: New vector forge for visual communication

«Ankerpunkt» is the name of the new agency founded by Nahuel Morales and André Bex. Since November, the two have been working on St. Jakobstrasse in Zurich’s 4th district for clients such as the Glatt shopping center, the Swiss National Museum, and Molotow.

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Anchor Point founders Nahuel Morales and André Bex (from left to right). (Image: Eliane Dürst)

More than ten years ago, they launched Brainfart, an association for the promotion of urban art. Now the time is ripe for the next step. With Ankerpunkt, the two neo-entrepreneurs are founding a design office for visual communication. With their know-how, they address all those who, on the one hand, want to bring a breath of fresh air into their communication and business, but also want security in terms of creation, consulting and production. "In stormy times, the right visual language for companies is more important than ever. The anchor symbolizes security and steadfastness," says Bex.

According to the founders, the special feature of Ankerpunkt is the bundled competence and experience of the classic conception of an advertising and image campaign, combined with the urban art DNA of Bex and Morales. "We don't approach client projects like a classic agency, but offer a symbiosis of professional, graphic craftsmanship and our passion for the playful visualization of information and messages," Morales adds. Ankerpunkt's offering is designed to appeal to clients who want a distinct visual language and rely on strong recognition features.

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