ONLINE ADVERTISING Native advertising is becoming increasingly important for revenue in the digital advertising industry. Traditional display campaigns are set to lose significant value as a source of income for publishers in the future. This is the result of an expert survey conducted by marketer Seeding Alliance. (more…)

Gustavo salami is the owner and managing director of Kuble AG and a founding member of the Somexcloud Social Media Academy. He established online learning in 2015 with http://versity.ch. As of 2016, new online and blended learning offerings will be offered in collaboration with selected experts and training institutes.

As a veteran blogger Tom Brühwiler recognized the importance of social media early on and is now one of the best-known social media experts in Switzerland. Although he rarely blogs on BloggingTom, he is omnipresent on other channels such as Twitter and Facebook. With his latest project Travelblogger, he is blogging again, albeit with a completely different focus than before.

Yves Seiler founded www.seilers-werbeblog.ch in September 2015. The special thing about it is that the blog is a one-man operation and was developed and expanded entirely on his own initiative and in his spare time. Many celebrities from the fields of advertising, marketing and journalism were available for a personal interview. Among them were well-known names: Such as Frank Bodin, Markus Ruf, Bruno Widmer, Samy Liechti, Peter Hartmeier, Herrmann Strittmatter, Peter Felser, Curdin Janett, Geri Aebi, Hannes Britschgi, Jean-Remy von Matt and many more. Many stories were exclusive to the blog, and Seiler's advertising blog was also the first industry portal to announce UBS's EDI Gold, for example. The article, including an interview, was online while the event was still running: http://www.seilers-werbeblog.ch/publicis-und-ubs-gold-beim-edi15/ Many advertisers attest that the blog is now the best industry portal. This is because it focuses mainly on advertising. In addition, acceptance in neighboring countries is constantly on the rise, with agencies such as Thjnk, Ogilvy, Kolle Rebbe, Jung von Matt and many more sending their media releases to the portal. Top German advertisers such as Oliver Voss and Jean-Remy von Matt were also available for interviews.

Kurt Schwendener He founded Adresult and, in 3 1/2 years, turned it into one of the leading full-service performance marketing agencies. He is also the organizer of the Affiliate Marketing Conference.

Matthias Walker started his career at Mazda (Suisse) SA as a marketing assistant in 2001 after completing his studies in business administration at the University of Berne, specializing in marketing. This was followed by an internal transfer to Financial Analyst. In 2004, he moved to Mazda Motors Europe in Leverkusen. There, as Pricing Analyst and later as Team Leader New Model Pricing, he was responsible for both controlling and pricing policy for all new models in Europe. In 2006, he took on a new challenge as Manager Corporate Plans at Mazda Motor Europe. In this role, he was responsible for the coordination and alignment of the corporate strategy in Europe. In 2008, Matthias Walker moved to Mazda Motors Germany and took over responsibility for sales and aftersales in southern Germany as Regional Manager. In this role, he and his team looked after around 200 authorized Mazda dealers. Since 2011, he has been Marketing Director of Mazda (Suisse) SA and thus responsible for communication and product management. Mazda's "Live Hacks" make things easier and always surprise with new ideas. Thanks to the Météo sponsorship in SRG programs, you can reach a large audience and position Mazda as an innovative brand without talking about cars.

Janine Widler is co-founder and managing director of Hej Creative. Janine Widler studied communication science and is a cultural manager. After working in Berlin, Stockholm and Johannesburg, she worked for the brand agency Eclat in Zurich, where she most recently headed up consulting as a member of the executive board. Her company won the Swiss Award Corporate Communications twice (2015/2014).

Sam Steiner supports SMEs with his social media agency alike in developing effective strategies for today's and tomorrow's web. He also teaches aspiring social media managers and community managers at Somexcloud. Sam has 12 years of experience working on client projects for web agencies. In 1999 he founded what is now the largest German-speaking bassist community (sold: 2013). He runs several web stores and fan pages with over 500,000 fans.

MOVING PICTURE Videos will become an indispensable business tool in companies within the next three years. This is confirmed by a recent study by Kaltura. (more…)

Elieen Schuch is the founder of the coolbrandz platform. Coolbrandz presents new and cool brands (products, places, services...) available in Switzerland. Coolbrandz aims to enable people and brands to engage in conversation in a more intuitive and original way, generating maximum word-of-mouth. Elieen Schuch is ranked 11th in the Kuble ranking of Swiss influencers, is extremely present on social media and has over 15,000 followers on Twitter.