Packaging is seduction

BOOK TIP In the book "Packaging is seduction", author Helene Karmasin explains how you can optimally tailor packaging to products and target groups and what means you can use to increase your product's sales opportunities.There's too much of everything these days. Consumers stand in front of supermarket shelves spoiled for choice, and manufacturers wonder how their products can even be distinguished from the countless others. The secret lies in the packaging. Compressed signals can be sent via it. The choice of material, size, shape and color determines which target group feels addressed by a product and whether they prefer it to competing products.Helene Karmasin comments in her book on a wealth of practical examples and explains the strategies underlying the respective packaging. She also explains the scientific principles and provides a glimpse behind the scenes of the packaging artists.getAbstract recommends the book to all product and marketing managers who want to increase the sales opportunities of their products with the help of packaging.getAbstract rating: 7Feasibility: 8Degree of innovation: 6Style: 7

Publisher: HaufePublication Year: 2016Pages: 312ISBN: 9783648072615