Advertising alliance launches on April 4 under the name "Admeira"

The management of the new advertising marketer "Admeira".The name "Admeira" is a combination of the English term "advertising" and the word "meira", which means "destination" in Romansh. The company name thus combines a term from Romansh, which is deeply rooted in Swiss culture and stands for solid values, with the global, modern word "advertising". "The search for a suitable company name with a high degree of identification and a strong message was a major but exciting challenge," says Martin Schneider, CEO of Admeira. Schneider adds: "The name has to differentiate itself, function independently of language and be independent and memorable. We are delighted that we have hit the bull's eye with the 'Admeira' brand, which fully meets all of our requirements. "The advertising industry is changing dramatically, primarily due to digitalization and the major shift in media usage. By bundling the marketing of media offerings from Ringier, SRG and Swisscom, Admeira is able to offer advertising clients networked communication via the best and widest-reaching media platforms in Switzerland. Admeira focuses on the rapidly changing needs of advertisers and the Swiss media with targeted advertising and innovative advertising solutions in order to offer a Swiss answer to the competition from foreign advertising companies.Admeira's declared aim is to strengthen the Swiss advertising market and media marketplace in the face of globalized competition in the long term. The company's services are open to all advertising clients, publishers, agencies and other providers of advertising inventory at fair and market-driven conditions.Admeira's operational launch is planned for April 4. The company will then appear on the market for the first time under the new brand. The designated CEO of the planned joint venture with over 280 employees is Martin Schneider (49), previously CEO of publisuisse. The designated Chairman of the Board of Directors is Marc Walder, CEO of Ringier.what do marketers think about the new advertising alliance? You can find the results of our MK opinion poll here here.