Facebook Ads: How social media advertising works

BOOK TIP In the book "Facebook Ads", author Stephan Meixner explains why Facebook is so popular with advertisers, how to create your own fan page and advertising campaign and how to increase your chances of being seen.This thin booklet is a step-by-step guide for companies looking to enter the Facebook social network. New networkers will learn which buttons to click, where to check a box or upload an image in order to first create a concise company profile and then launch a powerful advertising campaign. However, it makes little sense to read the book from front to back in the hope that you will then have the necessary knowledge in your head. It is better to open Facebook directly in the browser and click through the digital world with the book in hand, but even then success is not guaranteed - the momentum of social networks is too difficult to control. The only certainty is that if you don't try it at least once, you've already lost. getAbstract recommends the book - one of the first on the subject, and certainly the handiest - to all those who work in marketing departments or PR agencies and are looking for advertising opportunities beyond traditional ads and TV commercials.getAbstract rating: 8Feasibility: 10Degree of innovation: 8Style: 7

Publisher: BusinessVillageYear of Publication: 2011Pages: 118ISBN: 9783869801483