The Easyjet mega-poster in Basel exudes the scent of lavender.The Mediterranean scent enhances the summery image and awakens a longing for summer, warmth and vacation in the minds of passers-by. The price display and the slogan "Want a change of scenery?" invite people to book flights for the coming summer as early as possible in order to get the best fares on www.easyJet.com Silvia Herrero, easyJet Marketing Manager for Switzerland: "Innovation has always been at the heart of our company's marketing strategy. Once again, we are at the forefront with this unique, multi-sensory approach. It sets us apart in the market, creates a positive surprise effect for passers-by and gives them a little taste of summer. "Easyjet will be inspiring the senses of passers-by at Barfüsserplatz until April 24, 2016.

According to the press release, the Mediterranean scent is intended to reinforce the summery image and awaken a longing for summer, warmth and vacation in the minds of passers-by. The price display and the slogan "Want a change of scenery?" are intended to encourage people to book flights for the coming summer as early as possible in order to benefit from the best fares.

Silvia Herrero, Easyjet Marketing Manager for Switzerland: "Innovation has always been at the heart of our company's marketing strategy. Once again, we are at the forefront with this unique, multi-sensory approach. It sets us apart in the market, creates a positive surprise effect for passers-by and gives them a little taste of summer." The campaign in Basel runs until April 24, 2016.