Swiss companies rely on these instruments in mobile marketing
Editorial
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April 5, 2016
MOBILE MARKETING How important are mobile tools such as responsive websites, apps or QR codes in the marketing of Swiss companies? The Lucerne University of Applied Sciences and Arts and the University of St.Gallen surveyed 129 companies. (more…)
Targeted advertising - the solution for the future of TV?
Editorial
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April 4, 2016
TV ADVERTISING An important component of the new advertising marketer Admeira is target group-oriented TV advertising - even if this is not yet possible for licensed broadcasters. How important is this form of advertising for the Swiss market? And what are the biggest challenges? (more…)
Apply Behavioral Insights playfully in marketing
Editorial
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April 4, 2016
FURTHER EDUCATION The Institute of Marketing Management at the ZHAW is offering the "Behavioral Economics for Marketers" continuing education course for the second time in spring 2016. In this course, interested parties from the fields of marketing, communication and market research will learn in a playful way how decision psychology findings can be applied in marketing practice. (more…)
What does digital disruption mean?
Editorial
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March 31, 2016
GLOSSARY There is often talk of "digital disruption" in connection with digitalization, but what does this actually mean? (more…)
Xing breaks the 10 million barrier
Editorial
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March 31, 2016
THE NUMBER The leading professional network XING has passed the 10 million member mark.(more…)
Swiss packaging fairs by Easyfairs are established
Editorial
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March 31, 2016
PACKAGING Easyfairs' major packaging event will take place for the tenth time on April 6 and 7 in Zurich. Launched in 2006 as "Verpackung Schweiz" in Lucerne, the event has developed into a platform with three parallel trade fairs: "Empack", "Packaging Innovations" and "Label & Print". (more…)
A joint mobile payment solution for Switzerland?
Editorial
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March 30, 2016
MOBILE PAYMENT Will the mobile payment providers in Switzerland agree on a joint solution? Talks on this have begun and the public will be informed of the results by the beginning of May at the latest.(more…)
Location tips for meetings and events in the Alps
Editorial
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March 30, 2016
DESTINATION MOUNTAINS The conference and event locations in the heights are honing their USPs. These range from geological features to coolness and international appeal.(more…)
Canton specialties - from Jura to Nidwalden
Editorial
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March 30, 2016
ENJOY In this series of articles, four cantonal specialties are presented every other week. In the third part, the specialties of Jura, Lucerne, Neuchâtel and Nidwalden. (more…)
Successful lead management and selling in B2B
Editorial
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March 30, 2016
LEAD MANAGEMENT How do you manage to sell better? Ivano Celia* on differentiation and focus, helping instead of pitching and the importance of the inbound method. (more…)
Luga, the spring fair in central Switzerland
Editorial
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March 30, 2016
FAIR From 29 . April to 8 . May 201 6, the Central Switzerland Spring Fair Luga offers enjoyment, experience and shopping pleasure. (more…)
The Swiss trust these brands the most
Editorial
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March 30, 2016
BRANDS Swiss consumers remain loyal to their favorite brands even in turbulent times. This is confirmed by the latest results of the annual market research study "Most Trusted Brands" by Reader's Digest. (more…)
