Swiss Award Corporate Communications: Call for entries launched

CORPORATE COMMUNICATIONS The best projects are now being sought for the only Swiss award for corporate communication. Entries submitted by May 31, 2016 will benefit from a special early bird price. (more…)

Four Facebook trends that advertisers should be aware of

FACEBOOK is a large distribution network for advertisers and offers enormous potential. After all, 1.59 billion users are active there every month*. Marin Software identifies four Facebook trends that advertisers should be aware of in 2016 if they want to target users efficiently. (more…)

Swiss advertising market only growing slowly

ADVERTISING MARKET The Advertising Expenditure Forecast from ZenithOptimedia shows that the Swiss advertising market is only growing slowly compared to other countries. (more…)

Every second person avoids brands with irrelevant or exaggerated online advertising

ONL ADVERTISEMENT The latest Digital Connections study by Tradedoubler shows that companies often struggle to identify and reach both existing and new customers online. (more…)

What makes brands successful in the digital transformation

BRANDING Serviceplan Suisse, Plan.Net Suisse, Mediaschneider and GfK hosted the 7th Brand Roadshow at the Hotel Widder on Tuesday, April 5. Under the event title "The neglected potential of networked digital brand management", prominent speakers explored the question of what makes brands successful in the digital transformation. (more…)

These online video formats generate high reach

VIDEO MARKETING Companies have recognized the potential of video marketing and have made moving images an essential part of their content marketing strategy. But which formats generate high reach in the sea of web videos? (more…)

OnTime Mail: Direct mailings in the mailbox on the right day

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Perfectly coordinated with other advertising measures: With OnTime Mail, direct mailings arrive on exactly the right day and generate more response.Perfect timing is essential for promotions and discount campaigns: only if the direct mailings reach all recipients on the same day can everyone benefit to the same extent. Precision is also required for multi-stage mailings with short dispatch intervals to ensure greater impact. Teasers, main mailings and follow-up mailings must land in the mailbox in the right order to trigger a maximum response.Communicate cross-mediaThat's why Swiss Post offers same-day delivery with OnTime Mail an. This type of dispatch for direct mailings of 10,000 or more facilitates integrated, cross-media communication: For example, TV commercials and social media can be used to announce that a voucher for a special promotion will be in the mailbox the next day. Existing customers can be informed earlier as a sign of appreciation. OnTime Mail also optimizes downstream internal processes: Call center utilization and fulfillment can be planned more precisely.High attention on SaturdayOnTime Mail also enables delivery on Saturdays - an ideal solution for direct mailings to private customers: Because there is less mail in the mailbox on this day, each mailing stands out even more and achieves greater impact.In the mailboxes on timeDay-definite delivery with OnTime Mail even applies to P.O. boxes. All that is needed is to deliver the items for mailboxes and for P.O. boxes in separate collection bins and to label them separately. In this way, Swiss Post ensures that the direct mailings are distributed to the P.O. boxes on the same day as they are delivered to the mailboxes - and not earlier.Lower pricesThe costs of OnTime Mail can be easily calculated in advance. They depend on the format and weight of the items. At the beginning of 2016, the Post reduced prices for OnTime Mail by up to 43%. This has made this shipping method even more attractive.Announce in timeCompanies using OnTime Mail simply notify Swiss Post of each direct mailing seven working days before the desired delivery day via an online form. They then drop off the items at a Swiss Post mail or logistics center four working days before delivery.Free good to print serviceThe same specifications apply to the design, packaging and addressing of direct mailings with OnTime Mail as for B Mail bulk mailings. Before printing, we recommend a free check by Swiss Post's Good-to-Print service.

Swiss Packaging Award 2016: Voting opens for the Audience Award

PACKAGING The public vote for the Audience Award of the Swiss Packaging Award 2016 packaging competition is now open: Anyone can vote for an innovative packaging solution until Wednesday, May 11. There are attractive prizes to be won. (more…)

Digital brand management: people as unique mood makers

BRANDING Why people play a decisive role in digital brand management and what is particularly important here. (more…)

These are the most important payment trends in 2016

E-PAYMENT Digitalization is also leaving its mark on online payment. Mirko Hüllemann, Managing Director of Heidelberger Payment GmbH, explains the trends that online retailers and customers will encounter in 2016. (more…)

Negotiating the right way: 12 rounds to success

BOOK TIP In the book "In 12 rounds to success", the authors Lothar Stempfle and Ricarda Zartmann explain how to enter into tough negotiations in order to win and how to appear provocative and oust the competition. (more…)

Five tips for successful personalization in the B2B store

ONLINESHOPS How can B2B store operators provide their customers with a personalized shopping experience? And which functionalities are essential for this? Five tips for successful personalization in B2B stores. (more…)
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