Baby Bay - Evian presents new spot

CAMPAIGN Evian’s «Baby» commercials are well known. Now comes the sequel—set on an exotic, wild beach. At “Baby Bay,” the most incredible surfing spot far and wide, it’s not just the size of the waves that turns heads, but rather the size of the surfers.A man goes surfing, falls into a wave and wakes up in a bay full of stylish, cool and incredibly young surfers. This could be because the only bar on the beach only serves Evian natural mineral water. In keeping with the slogan 'live young', the spot emphasizes a vision of youthfulness: a positive attitude and openness towards the world and the unexpected, regardless of age. The latest film has been reinterpreted thanks to the Beach Boys classic "Kokomo" and is a real catchy tune. The commercial was produced by James Rouse and Wanda Studios.

More about successful advertising videos and the Evian commercial: Emotional staging of moving advertising messages