The ten best 360 degree brand videos

YOUTUBE To mark the Cannes Lions International Festival of Creativity, YouTube is honoring the ten most successful 360-degree brand videos of 2016 so far.

BMW tops YouTube's ranking of the most successful 360-degree brand videos.Topping the ranking is the BMW automotive group with its video “Eyes on Gigi Hadid,” in which viewers accompany supermodel Gigi Hadid on a high-speed race. McDonald’s secures second place with its entertaining restaurant visit “Angry Birds 360 Takeover,” closely followed by Oreo’s 360-degree journey through a cookie.The top performers were determined based on total reach (organic and paid), watch time, and viewer engagement. The award-winning videos have collectively garnered more than 20 million views. With 360-degree technology, YouTube videos become a virtual experience. Users determine the viewing angle themselves by moving the camera using their smartphone or cursor. With 360-degree videos, advertisers can give their customers realistic impressions of their brands and products.1. The BMW M2 – Eyes on Gigi Hadid (360° Video)