Tech rings for couples prevent "serial cheating"
CAMPAIGN Cornetto is causing a stir with a successful marketing campaign. With the so-called "Commitment Rings", couples commit to watching TV series together.
"Love should last more than one season": Cornetto strikes a chord with young people with its campaign.The idea is as simple as it is ingenious: a ring based on NFC technology is designed to ensure that partners watch series on Netflix and co. together. According to Cornetto, over 28 million Netflix users secretly continue watching a series without their partner. 12 percent even fake their enthusiasm when watching again afterwards. Thanks to the rings, a series can only be started when both parties are in close proximity. To do this, the rings are calibrated to the relevant show via the mobile app. It is then no longer possible to watch the show alone for six months, i.e. for the duration of a season. According to the advertising clip, the rings are compatible with the likes of Netflix, Hulu and Amazon Prime. The creative use of technology sparked conversation around the world. Under the hashtag #seriescommitment, the offer was also diligently spread via social media.the funny video for the campaign:
