AppStore marketing for mobile shopping apps

How does a company manage to market its app properly in the app stores?"SEO" is no longer a foreign word for most store operators. And even if good SEO does not necessarily lead to an immediate increase in sales, it is now a fixed marketing strategy for the majority of store operators. Analogous to SEO, apps are referred to as ASO - AppStoreOptimization - and the AppStore and Google Play Store are the only or main points of contact for new apps of all kinds. iPhone and iPad users in particular cannot avoid Apple's own AppStore if they want to install an app. Good placement in the search results is therefore extremely important.Name, title and descriptionAs with SEO, keywords are the be-all and end-all of app marketing. If you look at popular keywords in app stores, the grouping of these is obvious: brands, themes, inspiration (especially in the area of games) and function.Store operators should particularly consider keywords in the last three categories. If you already have a well-known online store and a well-known brand, you have an advantage here and should only use one or a few top keywords in the app title. The top keywords fit particularly well with the app or your own offers. Description should also be enriched with keywords. Quality over quantity: Shop operators should choose a few concise keywords and use them to a common extent. However, you should bear in mind that the very first sentences determine whether users will actually download the app. Store operators should set the incentive and use the relevant terms here too. It is advisable to place sentences such as "Thanks to your feedback, we have been able to further improve the app" further back in the text.Screenshots and app iconStore operators should use the option of using screenshots and now also trailers. They should whet the user's appetite for the app and show them directly why the app is so good. With Text in screenshot Store operators should design their app icon in a meaningful way. They should try to leave out small text in the icon. The icon should Clear and easy to understand be. The glossy or glass effect with reflections, which was all too popular some time ago, now looks outdated and no longer contemporary.The right categoryIt is particularly important for users who drift through their AppStore to classify the app in the right categories. This is the only way it will be noticed by some of the AppStore visitors.Ratings and commentsThe little asterisks help the user and provide orientation in the sea of apps. However, there is a "catch" for store operators as app providers. The AppStores do not give operators the option of preventing app ratings; store operators only have the chance, proactively solicit applications - if possible, whenever the user has had a positive experience with the app - for example, after placing an order. Unlike some providers of rating systems, store operators often have no option in the AppStore to respond directly to negative ratings (for example in the form of comments on the rating).TestingFor mobile offers, it is always advisable to test a lot. If store operators have the opportunity, they should use offers such as Testbirds or Applause to find weak points and errors before the app is launched on the market.the basic measures to position their app well in the relevant app marketplaces are obvious. But there are also parts that store operators cannot influence directly. How to promote High download figures and many reviews influence the positioning within search results. Google is also increasingly relying on social signals in its own Playstore. It can be assumed that in the medium term, competition in app marketing will be comparable to that in search engine optimization.