The most important social media platforms for video marketing

VIDEO-ADVERTSING A graphic from the moving image bible by eprofressional / elbdudler shows the most relevant social media channels for video marketing.Users are spending more and more time with digital video content. Video now accounts for almost a fifth of media usage. And according to market researchers, there is no end in sight to this trend, with platforms such as YouTube & Co. increasingly replacing linear television, especially for the younger target group. With this development, digital video advertising is also increasingly becoming the focus of brands and e-commerce providers, but where do you reach which target group and where is the best place to pursue your own marketing goals? Answers to these questions can be found in an overview from the Moving image bible from eprofessional and elbdudler, which compares the most important social media platforms for video marketing, the table presents the five most relevant social media channels and compares them with regard to specific marketing objectives such as branding, engagement and website traffic and provides information on volume in Germany and users.Ben Prause, CEO of eprofessional: "Social media in general is moving more and more towards moving images. However, each channel has its own special features. Marketing managers must first clarify what they want to achieve with their video campaign and where their target group is located. The better the content and format are aligned with the respective channel, the better the campaign will perform."