The number of phishing accounts has risen by 150 percent in one year.From April to June 2016, various IT experts examined ten strong brands on Facebook, Twitter, YouTube and Instagram. These included BMW, Capital One, Chanel, Amazon, DirecTV, Nike, Samsung, Shell, Sony and Starbucks, and the investigation revealed that almost a fifth of all accounts were falsely using the brand name. Of the 902 fraudulent accounts linked to the ten brands, around 30 percent offered fake products and services. A further four percent wanted to steal user information (phishing) or attempted to install malware, protested against the company or parodied it.More phishing accounts False advertising accounts make up around two thirds of all scam sites. These have been developed solely to generate advertising revenue. Such accounts use their false brand identity to direct visitors to junk websites. These sites spam those who are enticed with advertisements or download adware onto their computers. The fastest growing threat in social media today is phishing accounts, the number of which increased by 150 percent between 2015 and 2016.Many make fun"Many unauthorized accounts are fake brand accounts. They are only there to defraud customers or damage the brand's reputation," write the experts from Proofpoint in their report. Very often, they imitate the brand in order to make fun of the company or the brand's customers. "These protest accounts diminish brand value and create a negative or even hostile experience for customers."

The new K+D flagship: manroland 708 LTTLV Evolution.On Friday, September 2, K+D put its new flagship into operation on the occasion of a customer celebration. For finishing pharmaceutical and cosmetics packaging, the new printing press from 'manroland' has 8 offset printing units and 2 coating units, with which either 8-color printing and double coating or cold foiling and simultaneous 6-color printing and double coating can be carried out. K+D therefore has the most modern high-performance machine, the configuration of which has been tailored precisely to the order structure of its customers. This machine makes digital offset printing a reality - the perfect preparation step for digital printing. Thanks to this technology, color differences between digitally printed labels and packaging are definitely a thing of the past.

State-of-the-art automatic punching presses at K+D: Bobst Expertcut 106 PER.For productivity reasons, K+D is also investing in two new 'Bobst Expertcut 106 PER' machines ahead of schedule and will replace two older automatic punching presses by the end of the year. Thanks to its prime location and very high fit-out standard, three quarters of the new office and production building 'Schuppis 10' of sister company K+D Immo AG is already let. 'Working in a top climate' is a complete success. "With the planned move into the new production and administration building 'Schuppis 10' at the end of 2016, we are now investing in the most modern and productive offset and die-cutting technology. Maximum productivity and a pioneering role in technology are the measure of all things in Switzerland. This is a renewed commitment to Switzerland as a business location and a well-deserved vote of confidence in our customers and employees," emphasizes Stefan Kuhn, Chairman and CEO of K+D AG, adding that the investment volume made by the K+D Group between 2015 and 2017 amounts to an impressive CHF 30 million. It is thus excellently equipped to meet future market requirements, which will not be easy.

The raffle tickets offer instant prizes and support the foundation.Across Switzerland, more than 25,000 people with physical or cognitive disabilities work in sheltered workshops. These workshops produce high-quality products. To better market these products, the nonprofit Sovalore Foundation launched the online platform www.socialstore.ch.Through Socialstore, the foundation gives these institutions the opportunity to sell their products beyond the regional market. At the same time, this creates a large national marketplace that, thanks to its wide range of products, provides interested customers with a good overview of products from social enterprises.Search for and Find GiftsCompanies are frequently faced with the question of what kind of gifts to give their customers and employees. In this context, they are increasingly looking for ways to fulfill their social responsibility as a company and to communicate this to the public in a way that resonates.The online platform serves as the link between providers and potential customers and offers the largest bilingual selection of products from various social institutions throughout Switzerland. Currently, nearly 400 items from 15 social institutions across Switzerland are available. The items are organized by category, such as gift ideas, home & garden, personal care, toys, leisure, school, etc. Individual products can also be personalized upon request—for example, by adding the company name.Raffle Tickets: A Combination of Sustainability and OriginalityAnother way for companies to get involved is through Socialstore’s raffle ticket campaign. In exchange for a donation to the Sovalore Foundation, companies can purchase raffle tickets from Socialstore and give them away to their customers. The tickets include instant prizes and qualify holders to participate in the prize drawing in early 2017. This initiative helps spread the word about Socialstore, and the financial contribution enables the foundation to further expand Socialstore and thereby increase sales of products from sheltered workshops. In turn, thanks to the increased sales, these workshops can employ more people with disabilities and improve their financial self-sufficiency—a classic win-win situation.

Freddy Fallegger, Hansjörg Schlüssel and Christian Zemp (from left).Strategic cooperation with Schlüssel DruckFollowing the management buy-out of Abächerli in 2013 by Christian Zemp and Freddy Fallegger, the two owners have been working intensively on the management of the company. The result is the "Strategy 2018", which envisages healthy, sustainable growth and careful development.As a first step in the implementation of the vision for the future, Christian Zemp and Freddy Fallegger acquired a stake in Schlüssel Druck in Sursee on October 1, 2016. Both the company and the Schlüssel Druck brand will continue to exist. The business will continue to operate under the existing name and will be managed by Hansjörg Schlüssel until his retirement in June 2018.Promising partnershipThe strategic partnership between Abächerli and Schlüssel Druck is a win-win situation: For Hansjörg Schlüssel, the long-term succession solution has been optimally set up and Abächerli can strengthen its position in the Sursee region. "With the investment and the subsequent complete takeover of Schlüssel Druck, we are taking an important step in pursuing our growth strategy," says Freddy Fallegger, co-owner and Head of Sales/Marketing. Christian Zemp, co-owner and Managing Director, adds: "It is important to us to continue the philosophy of Schlüssel Druck - and to complement it with our goals and corporate principles". This includes among others The company also offered all employees the continuation of their contracts.Great experience in LED offset printingAbächerli, a 125-year-old company with a long tradition in Sarner, is characterized by a strong spirit of innovation. This is reflected, among other things, in the technology partnership with Heidelberger Druckmaschinen AG. Since fall 2014, Abächerli has been printing with the pioneering LED printing technology in pin-sharp HD quality and with luminous color brilliance. The extensive experience in LED offset printing benefits customers directly. Abächerli is also pioneering in digital printing and has been printing in the 700 x 330 mm banner format since February 2016.Strengthening the market position in SurseeThe continuation of Schlüssel Druck, which in future will position itself as a print store with an integrated graphics department and as a copy store, is promising. Hansjörg Schlüssel is also convinced of the partnership with Abächerli in terms of long-term succession planning: "In a difficult market environment, Abächerli has grown continuously and healthily over the last ten years. The company has created 30 new jobs and today has 50 employees. Christan Zemp and Freddy Fallegger are looking to the future with confidence and want to continue the success story: "On the one hand, we are achieving our goal of growth by maintaining existing partnerships and customer relationships and investing in the acquisition of new customers. On the other hand, we are entering into cooperative ventures with print shops that are looking for a sensible succession plan that promises success for all concerned."

SWISS TXT repositions itself as a multimedia service provider.The demand for digital media solutions continues unabated. SWISS TXT, the previous teletext provider, also faced the digital revolution. Teletext, which had been available on classic TV for decades, was successfully transformed to smartphones and laptops. Through this experience of digital transformation, as well as through numerous multimedia developments and projects, SWISS TXT has been able to establish itself over the years as a service provider for digital media for SRG SSR.Service provider for digital media and servicesFor the TV channels SRF, RTS and RSI, an online video portal was realized for the Olympic Games in Rio and the UEFA European Football Championship in France. This included web TV in the form of video streaming (live or time-delayed) as well as results applications with match schedules, tables, highlights and statistics. Viewers also found supplementary content on SRF+, RTS+ and RSI+, SRG's smart TV offering developed by SWISS TXT. The J.S. Bach Foundation St. Gallen has also recently started offering its worldwide fan community all cantata concerts online as paid video-on-demand.All multimedia applications are hosted on its own cloud and content is played out via the internal CDN infrastructure. Full-service provider Quickline AG also operates the replay offering for its cable network customers on a high-performance video storage facility.In 2015, SWISS TXT subtitled around 50% of the programs broadcast by SRG. In addition to subtitling, SWISS TXT also offers audio description and language adaptations that enable sensory-impaired people to access TV content.SWISS TXT advises the management of Swiss Indoors Basel - ATP WORLD TOUR 500 on issues relating to digital content infrastructure and content marketing.Digital NavigatorSWISS TXT repositioned itself at the beginning of 2016 and changed its company name from Schweizerische Teletext AG to SWISS TXT AG. With this change, SWISS TXT offers orientation, consulting and solutions for digital media and services. In addition to a new visual identity, the newly created website swisstxt.ch forms the core of the communication.

Every time we are on the web, we reveal something about ourselves. We are constantly leaving digital footprints: Where we are, what interests us at the moment and what plans we have for our future are all algorithmized into probabilities, and then, as if by magic, more or less suitable offers appear. Amazon uses customer data to calculate which product we will order next and plans its stock accordingly. Airlines show us different fares depending on our frequent flyer status, and the prices on hotel booking portals adapt not only to the occupancy rate, but also to the weather forecast and our credit card color. And there are cases where those who book via iPhone pay more than other smartphone owners. This is called dynamic pricing. It is integrated into most online store systems.Some people lose their sense of decency on the webOf course, we have to give the web providers tips so that relevant information reaches us. It's quite the same in the offline world. When asked "Which flavor would you like?" in front of the ice cream display case, no one would respond with a curt "That's none of your business!" Data octopus Giovanni? You have to give your favorite Italian a few hints so that he can keep your favorite place free, decant your favorite wine and conjure up your favorite dish. But as soon as you're sitting comfortably on the couch looking for something on the web, annoying pop-up banners attack us without being asked, screaming at us, blocking our view, following us and insulting our senses. I call that coercion. If bold ads were superimposed over editorial content in a newspaper, nobody would accept it. Of course, users understand that free web content has to be financed by advertising, but not like this! "A store would never plant a channel on my shoulder after I've shopped in it. On the web, that's the standard, and it's just wrong," says internet activist Doc Searls, co-author of the Cluetrain Manifesto, in an interview.We prefer to pay with data rather than money"Facebook, Google and the like show us how far people will go to curtail their freedom in order to be part of a community," writes psychologist Ines Imdahl in her book "Werbung auf der Couch". Yes, there is no doubt that solidarity and belonging to a group are fundamental for human herd animals, and we are also aware that we cannot solve all problems alone in the face of excessive complexity. So if social networks are virtually vital for us, we inevitably accept their general terms and conditions, even if they put us at a disadvantage, and if a website has content that is indispensable for us, being spied on by cookies is the lesser evil. And if something is really useful to us, most people would rather pay with data than with money. "Take my data and give me a better life in return" is the deal. But the cell phone as an algorithm bug? And the TV as Big Brother? No, thank you!Data knows no moralsProtection against spying attacks is essential. Because the data wolves (like Little Red Riding Hood) always seem so harmless. And they probably eat a lot of chalk so that they can lull us to sleep with their advertising slogans. "We want to make it as easy as possible for people to interact with the media in their environment," says the music recognition service Shazam, for example. However, if the app required for this is transferred to Auto Shazam, it listens to everything in its surroundings, as do Barbie dolls with built-in conversation software. They transmit the conversations that a child has with the toy to the manufacturer Mattel's servers. Outrage is particularly understandable: data knows no morals. Morality must come from people. The idea of profit does not justify every means. And not everything that is feasible should be done. The relationship of trust with the customer comes first. Success no longer comes at the expense of third parties or the environment, but at the expense of improving people's lives.Are algorithms stupid or smart?According to Wikipedia, an algorithm is a clear set of instructions for solving a task that is formulated so precisely that it can also be processed by a machine. Using mathematical formulas, an algorithm evaluates what happened in the past in order to project it into the future, with the filter and recommendation algorithms of the major internet providers determining what information we hear, see and read as a priority. In this way, the web giants not only intervene in the formation of opinion, they also direct purchasing flows on a grand scale. We receive more and more suggestions about what we already like. In other words, we are becoming prisoners of our own preferences. Internet activist Eli Pariser calls this the "filter bubble." Unfortunately, many algorithms are still pretty stupid. As a result, the robotic lawnmower that we bought long ago still follows us around the web for weeks. Advanced algorithms, on the other hand, are self-learning and smart. If you click on a notice such as "no longer consider this article for recommendations", you can even control the algorithms yourself; smart algorithms also show the user unknown things again and again, if only to find out what interests them and what does not. Many not only evaluate the past of this one person, but also the behavior of many other users with similar preferences. "And they give more weight to more recent findings about a user than to old ones when they recommend something - in other words, they do not assume that their interests are forever unchanging," write Kathrin Passig and Sascha Lobo in their book "Internet - Blessing or Curse".The algorithm machine in your own headBy the way, we all know algorithm machines, we all have one in our heads: the hippocampus. It is responsible for memory and helps us to make decisions. Incoming sensory information is decoded here, analyzed for comparable patterns, interpreted on the basis of past experiences and linked to form a neuronal network; the connections between the nerve cells that belong to the network are strengthened with repetition. On this basis, the hippocampus continuously generates all possible if-then predictions and suggests the most appropriate course of action. The larger the repertoire of knowledge, procedures, strategies, methods and paths from which our brain can draw, the better the approach to a solution will be.Such empirical knowledge, which presents itself to us as intuition, cannot be found even in the vastness of the web. And certainly not in data packages. It sits deep in the head of those who have it. Intuition is a fast track to the goal. It can make decisions more reliable, but - like algorithms - it can also deceive us. But machines cannot (yet) replace human intuition.Valuable helpers: algorithms in human formWe live in a recommendation society. Increasingly, "knowledgeable third parties", i.e. people who report credibly from their own experience, will play a major role. As ambassadors and pre-sellers, they are a great help to us because their helping hand benevolently guides the hesitant - and pre-sorts suitable products for us. We find them in our physical environment as well as in virtual reality: in private networks, in business networks, on the social web, on review platforms and "Ask Mom" portals. Their experience and their "likes" or "dislikes" are indicators in the information jungle; they prevent wastage and only recommend what really matters. They are the saving shore, a human algorithm so to speak, an indispensable link between the familiar and the uncertain. And where recommending works well, so does earning money.

Author Anne M. Schüller is a management thinker, keynote speaker, multiple award-winning bestselling author and business coach. With a degree in business administration, she is considered Europe's leading expert in touchpoint management and customer-focused corporate management. She is one of the most sought-after speakers in the German-speaking world. In 2015, she was inducted into the Hall of Fame of the German Speakers Association. Her clientele includes the elite of the German, Swiss and Austrian business world. Her Touchpoint Institute trains certified touchpoint managers. Further information: www.anneschueller.de and www.touchpoint-management.de

Offensive or not? The Swiss Fair Advertising Commission has been fighting for fair advertising for 50 years.The Fair Trading Commission is celebrating its 50th anniversary with various activities and events. In addition to the communications industry, these efforts are also intended to raise awareness among policymakers, the media, and consumers about the importance of self-regulation. These activities began in early March as part of a session event organized by the Media and Communication Parliamentary Group (GMK) with a statement in favor of self-regulation by Federal Councilor Doris Leuthard, who, like Council of States member Pascale Bruderer, once chaired the SLK. This was followed by a tribute on Advertising Day by KS Kommunikation Schweiz and a keynote address by Foundation Board President Filippo Lombardi on Brand Day organized by Promarca, which was very well received by brand companies. In addition to extensive coverage in various trade publications in the communications industry, an exhibition of exceptional real-world cases will be held at the ADC Gallery later this year (Oct. 27–Nov. 10, 2016) as well as a conference at the Europa Institute of the University of Zurich (Nov. 29, 2016) on the topic «50 Years of the Swiss Fair Trading Commission—Advertising Practices Under Scrutiny.».A cake, a banana, and a popsicle promote fair advertisingRight on September 1—exactly fifty years to the day after the inaugural meeting of the Court of Honor, as the SLK was known in its early days— the Fair Trading Commission is launching a tongue-in-cheek advertising campaign featuring three motifs addressing the most common grounds for complaints: aggressive, gender-discriminatory (sexist), and deceptive advertising. These are represented by a slice of cake that aggressively bares its «teeth,» a banana that lewdly pulls up its peel, and a popsicle that sticks its tongue out at us. The campaign was made possible thanks to the energetic and generous support of Havas (artwork), APG (billboard space), mediaschneider (Freespace), and Christinger Partner (poster printing), as well as the following sponsors and partners (listed in alphabetical order and not exhaustive): Allianz Swiss Advertising Agencies ASW, leading swiss agencies lsa, KARTAC – Interest Group of the Payment Card Industry, Swiss Direct Marketing Association SDV, Swiss Association of Advertising Clients SWA-ASA, Swisscom, Association of Swiss Credit Banks and Financial Institutions (VSKF), Swiss Media Association, Zurich Advertising Club, Zurich Insurance Company AG, and others.Campaign ManagerAt Havas Worldwide Zurich: Frank Bodin (Overall Responsibility), Folker Wrage (CCO), Michael Kathe (CD), Silja Rast (Copywriter), Joy Guerotto (Art Direction), Alexandra Hofmänner (Consultant), Toni Gadza, Noemi Rubera (Print Production). At Fluxif: Achille Lietha (Concept Art Direction/Compositing), Filip Frisk (3D Artist), Martin Hernblad (3D Artist), Ashleigh Leeann Foo Chong (Concept Art). At the Swiss Advertising Foundation for Fairness in Commercial Communication: Ursula Gamper (Office), Thomas Meier (Media Representative).The three themes of the campaign.

The cover of the 20th edition of the B2B Yearbook Kö.The 20th edition of the B2B Yearbook Kö. is now available. This publication, published by Kömedia, contains the addresses and contact details of over 4,500 Swiss companies in the marketing and media sector, and the tried-and-tested sorting system by sector, focus and zip code makes it easy to find the right service provider in no time at all. For those who prefer to search online, the database www.koe.ch find what you are looking for. There is also the opportunity to register as a provider and thus be present to potential customers in the future via the yearbook and online directory.Product detailsCo. 2016/17Publication: 24.08.201620th volume, 144 pagesBook sale price: Fr. 20.-Publisher:                      Roland KöhlerProduct management: Wilma LippMarketing: Katia WyssSource of supply:Kömedia AG, Geltenwilenstrasse 8a, 9001 St. GallenT +41 71 226 92 92, F + 41 71 226 92 93[email protected], www.kömedia.ch, www.koe.ch

88-year-old Lotti Hasse graces the cover of Anabelle.MEDIAIn the August 31, 2016 issue of Annabelle, the women's and fashion magazine explores the question of what people do with clothes and, above all, what clothes do with people. To this end, it invited twelve people aged between five and 88 to the photo studio and asked them to reflect on their approach to clothing, trying on clothes from the current collections on display and styling them with private pieces. In this context, the protagonists explained what they associate with clothing. Five-year-old kindergarten boy Jay doesn't like pince-nez sweaters at all, but likes his big blue glasses with Tintin on them. The 46-year-old manager Yvonne likes dark colors, while policewoman Virginia becomes a different person when she slips into her uniform. 88-year-old Lotti Hasse, who was chosen as the cover girl for the current issue, proves that this topic can be an issue well into old age.

Legal standards and trends in event management are constantly changing, which means that there are always changes in the liability and legal situation when organizing events. Even experienced event managers often do not know in which cases problems and risks arise. The aim of the in-depth course is to give event professionals an overview of the current Swiss legal situation and to teach them how to minimize risks through appropriate planning and how to act correctly in legally difficult situations. At the end of the evening seminar, participants can ask questions about their own events and, as a consultant to various companies in the event sector, the lawyer Rolf Metz knows where the legal stumbling blocks lie, which permits are required and which liability issues should be considered in advance. The aim of the seminar is for participants to know what legal points they need to be aware of and what they are liable for as event organizers under Swiss law. This evening seminar is aimed at experienced event managers from SMEs, clubs and associations who would like to learn more about the current Swiss legal situation. The speaker will be the lawyer Rolf Metz. He is a proven expert who also works as a consultant for the industry association "Event Management Circle" and as a university lecturer. The new in-depth course on event law will take place on November 1, 2016 from 7 p.m. to 9 p.m. in the seminar rooms of Kaufleuten Zurich. Further information on the course and registration can be found at www.eventfacts.ch

The destination of Gstaad relies on a year-round strategy in its planning."It's good when it fits on a beer mat," said tourism director Martin Bachofner, explaining a thesis put forward in one of the many working sessions on the work. The strategy building for the Destination Gstaad now stands and it has actually fulfilled the claim to find space on a beer mat. This beer mat was distributed and explained to the interested public on Wednesday.Gstaad as a year-round destination The beer mat symbolizes the strategy building, which represents the basis and guard rails for future development in the tourism environment. It contains the vision of Gstaad as a year-round destination.Alpine authenticity makes uniqueThe central values on which future action is based are alpine authenticity and the uniqueness of the region. The areas of enjoyment, cultural landscape, townscape and meeting/socializing/networking are based on concepts such as close to nature, active enjoyment and recreation, natural values and traditions. In all efforts, the guests' needs are always in the foreground. Gstaad builds on core competencies such as professionalism, hospitality and discretion.Maintain strong brandThe protected word and image trademark Gstaad and its slogan "Come up, slow down" enjoy a high reputation worldwide. Numerous business ideas want to profit from this prestige value. Only if the criteria for using the trademark are observed can this prestige value be maintained. Protecting the values associated with it is another key course of action.Four product linesAll activities and cooperations with regional and international partners are bundled under the four focus product lines Mountain Experience White, Mountain Experience Green, Lifestyle/Reputation and Touring. Gstaad Marketing GmbH, which will take over the marketing tasks of Gstaad Saanenland Tourism and Bergbahnen Destination Gstaad AG as of November 1, 2016, is also specifically oriented towards these four blocks.

• Mountain experience white - products examples: Skiing, snowboarding, winter hiking, sledding, snowshoeing, cross-country skiing, Nordic touring, ice sports (curling, ice), winter biking, winter driving training,
• Mountain Experience Green - Product Examples: Hiking, climbing and other mountain experiences, road bike, mountain bike (enjoyable oriented flow trails), e-bike, cross country bike, agro products (cheese production), excursion guest on mountains. Here the credo is: The focus as a "year-round destination" is to be further developed.
• Lifestyle / Reputation - Product Examples: Culture (fine arts, alpine festivals, tradition/handicrafts), events (Gstaad Menuhin Festival, Country Night Gstaad, Tennis, Beach Volley, Sommets Musicaux, Polo, Snow Bike Fesival) as well as the high quality gastronomy.
• Touring - Products examples: Experiences along the section of the Grand Tour of Switzerland by Switzerland Tourism that passes through the destination of Gstaad, experiences with the Golden Pass or on a Bollywood tour.

One of the first on the menu: "The Renegade" burger.Since the beginning of April 2016, they have been on the road with their food truck, called "Foodie", in Olten, Liestal, Pratteln and Münchenstein. Every day, they supply their customers with fresh and regional products. One of their specialties is the burger. The meat comes from a nearby butcher's shop, as does the bread. They make everything else, such as the sauces, themselves. This sets them apart from conventional fast food chains. They present their first burger in the "Bon'App" on the left-hand side of the page. The foodie team can be booked for any event and their company "S1 roll in" includes the BnB zum Rössli in Hemmiken. There they organize small-scale Sunday brunches, pasta parties, barbecues and themed evenings. The location is perfect for small events such as birthdays, family celebrations and clubs. www.s1-roll-in.ch or www.bnbzumroessli.ch

David Simon and Stefanie Cairoli.

On the road with the "foodie".Below, the two present one of their favorite dishes. The burger "The Renegade" for four people:Ingredients: 1 pepperoni, 1 courgette, 1 onion, 20 g brown sugar, 50 ml balsamic vinegar, 1 tomato, 1 bunch of rocket, basil pesto, 4 burger buns, 4 fresh beef patties (120 g each), BBQ sauce.PreparationPeel and slice the onions and sauté in a non-stick frying pan until translucent. Add the brown sugar and stir over a high heat until the sugar caramelizes. Deglaze the onions with the balsamic vinegar and season with salt and pepper. Slice the courgettes lengthways and deseed and quarter the peppers. Cook the vegetables in a frying pan or on the grill until al dente. Slice the tomatoes and spread with basil pesto. Fry the patties in the pan or on the grill for one minute on each side and season both sides with salt and pepper. Slice the rolls crosswise and toast the cut surfaces until golden brown. Top the bottoms of the buns with rocket and a slice of tomato. Place the grilled vegetables on the tomato, place the patty on top and brush with BBQ sauce, finish with the caramelized onions and close the lid.