The brand design is reminiscent of the founding year 1694, the Baroque era. Inspired by the Baroque stucco marble and the rich use of gold leaf at the time, the wine was opulently presented.

The brand bears the name "Scolaris", the Latin origin of the name Schuler, and was supplemented with the promise "La Storia di Scolaris dal 1694".

The lettering was developed from a sans serif Antiqua and gold-foiled with a prismatic embossing. This creates the impression that the lettering has been chiseled into the marble. The fine baroque emblem in the background was emphasized by the interplay of gloss varnish and embossing.

Each bottle is individually wrapped in tissue paper finished with a delicate gloss varnish and packed in a high-quality wooden box. This makes unpacking an experience in itself. Scolaris is available in limited editions of 75cl and 150cl in the exclusive wooden box.

Matthieu Robert, Co-Owner and Head of Digital said in a statement: "A very nice gift for Mediatonic, which has just celebrated its 15th birthday. We are proud to have a brand like Loterie Romande back with us".

The destination Davos Klosters has been positioning itself with the claim "Sports Unlimited" since spring 2018. To communicate the new positioning, Bandara has developed a campaign that makes the winter sports offer of Davos Klosters tangible - and shows that in Davos Klosters you can not only move on snow and ice, but also on the dance floor.

At the start of the ski season, the Facebook AR game "Face Slalom" was launched, in which you control a skier by moving your head to the left and right. In the run-up to the FIS Cross-Country Skiing World Cup race Davos Nordic, Olympic champion Dario Cologna challenged passers-by in downtown Zurich to warm up, with the participants' movements being tracked and evaluated using a 3D sensor. Just in time for the Spengler Cup, a virtual reality game followed, in which participants had to play as an ice hockey goalie and catch the pucks of HC Davos striker Inti Pestoni. A video was produced for each of the games and distributed via social media.

The highlight: All three games were programmed to trigger rhythmic movements in the players. The song "Ufa und aba" was produced to match this rhythm - and the movements were combined to create a dance. The music video for "Ufa und aba" is currently being shared and commented on diligently on Facebook, Instagram and YouTube. And the song is setting the mood in après-ski venues and can be streamed or downloaded on popular music platforms. On the landing page Davos.ch/ufaundaba interested parties will find further information on the campaign and the winter sports on offer in Davos Klosters.

The offer also includes digital TV including Apple TV and unlimited landline telephony in Switzerland. Ogilvy is implementing Salt's new communication strategy for the first time in this broad-based campaign, which is intended to bring the original, unmistakable spirit of the telecommunications company back to the fore.

Slightly exaggerated visuals showcase the individual benefits of the offer - faster, cheaper, more exciting - on posters, advertisements, mailings, sales flyers and radio spots. The striking appearance makes the spirit of the Friendly Rebel as a challenger to the two big players in the telecom business directly tangible for the target group, supported by the new claim: Salt. Your Life.

The updated corporate design, which was also developed by the Zurich agency, is also being used for the campaign.

According to the press release, the proven brand strategist has many years of experience for leading global and European brands in various industries. Her work has been recognized with several awards. "My strength lies in extracting the identity of the company, developing holistic brand identities from this and designing strategically strong concepts with relevant moments of experience along the customer and employer journey," she says. "I was involved in the digital transformation of brands at an early stage: I helped set up a start-up back in 2000 and have since implemented numerous digital projects." 

After studying business administration in Cologne, Nicole Schirner began her career at Philip Morris with brands such as Marlboro and Chesterfield. She was then responsible for Feldschlösschen in Germany as Marketing Director. With her marketing consultancy, Schirner supported clients from the telecommunications, banking and FMCG sectors and built up digital start-ups. She launched the E.On brand worldwide and managed E.On's marketing in international functions for ten years.

In Switzerland, as Head of Marketing & Strategy Europe, she initiated a significant strategic business area for the Chinese global market leader Trinasolar and managed digital marketing projects worldwide. At the Swiss energy supply companies EWB and EWZ, she was responsible for Marketing & Sales as a member of the Executive Board as well as Marketing & Communications.

Stephani took over as Head of Corporate Communications at AZ Medien in September 2015. She was responsible for communications at AZ Medien for three years. Since October 2018, she has been responsible for corporate communications at CH Media, the joint venture between AZ Medien and the NZZ Media Group.
 
As Head of Corporate Communications, she is supporting one of the largest mergers in the media industry in recent years and is responsible for strategic and operational communications as well as CH Media's new brand identity. Since the operational launch in October 2018, she has also been supporting the company with 2,200 employees at over 20 locations in the change process.
 
The exact date of Stephani's departure has not yet been determined, according to the press release.
 

Further awards went to outstanding analog, digital and innovative works in gold, silver and bronze. 350 invited guests celebrated the winners at the APG|SGA Poster Night on March 7, 2019 in Hall 622 in Zurich Oerlikon.

The winner of the evening was McDonald's Suisse with "50 Years of Big Mac": the campaign received the top award "Poster of the Year 2018". The winning poster was created by TBWA\Zürich. It visually stylizes the anniversary of the legendary double-decker burger, which has been on the grill at the fast food chain since 1968. Expert jury member Alexander Jaggy (Chief Creative Officer and co-owner of Thjnk Zurich) emphasized in his laudatory speech: "The campaign is the iconic representation of the icon. The reduction, the attention to detail - and yes - also a bit of the romance of the good old things. All of this proved assertiveness."

Over 330 poster campaigns were entered in the national poster competition for the Swiss Poster Award 2018. The expert jury, consisting of 21 renowned members from advertising, culture and design, had previously selected 34 nominated campaigns for the shortlist. At the awards ceremony, a total of 19 entries were honored in the categories Commercial National, Commercial Regional, Public Service, Culture, Out of Home Innovations and Digital Out of Home. The winners of the gold, silver and bronze awards impressed with their creative advertising messages, craftsmanship and design originality.

The award ceremony took place at the exclusive APG|SGA Poster Night on March 7, 2019 in Hall 622 in Zurich Oerlikon. Around 350 invited guests were guided through the evening by presenter Alexandra Maurer. A stage set over twenty meters wide, created by Marcel Weiss and his team, immersed the audience in the diverse world of outdoor advertising. The twelve-piece Swiss brass band "Traktorkestar" provided fast-paced music and an exuberant atmosphere, bringing the stage to life with their sound. At the subsequent dinner party with mobile live cooking tables, guests were able to enjoy various culinary highlights. The winners of the Swiss Poster Awards were duly celebrated until after midnight.

Traktorkestar, the a heart- and head-racing brass band from Bern, set the mood at the awards show on Thursday evening in Hall 622 in Oerlikon.

For the first time, an independent social organization is allowed to design a Migros paper bag. Migros Culture Percentage is making this possible for the Alzheimer's Association of the Canton of Zurich to mark its 25th anniversary. The organization uses this for a shopping list of a somewhat different kind, with "orange things from the earth" and "mouth brooms" on the list.

At the same time, Zürcher Kantonalbank is also offering the Alzheimer's Association of the Canton of Zurich the opportunity to make its concerns and objectives known to a wider public: A cinema slide will also be used to raise awareness of forgetfulness, one of the biggest consequences of Alzheimer's and dementia, in a humorous way.

The bags have been available in all Migros Zurich branches (city and region of Zurich, Lake Zurich, Canton Glarus) since Monday; the cinema slide will be shown for two weeks from March 14 in all art house cinemas in the city of Zurich.

A creative agency thrives on ideas - and he is widely known for his: Alain Eicher is Wirz's new Executive Creative Director. Previously, the Basel native worked for Jung von Matt/Limmat for over seven years, where he learned copywriting and concepts from scratch and, as Creative Director, was responsible for substantial budgets for clients such as Migros, Emmi and Graubünden Ferien.

For the alpine canton, he helped shape the appearance of the advertising icons Gian and Giachen during this time, among other things. As the author of two children's books, he made it to No. 1 on the bestseller list. Last year, Eicher launched Grillitarier for Migros - a new dietary species that successfully repositioned Migros in the fiercely competitive barbecue summer. 

He earned international laurels with the ambient action "The Great Escape" and the PR coup "Photography Ban in Bergün" for Graubünden Ferien, as well as the SoundBook app for Nordsüd Verlag, which sets read-alouds to music with exciting sounds and fairytale-like music. 

Work like this has earned him some 150 awards over the past seven years - including D&AD Pencils, Clios, One Show Awards, eight Effies for effective communication, and at least one Lion at Cannes three times in a row.

Livio Dainese, Co-Ceo and Creative Director of Wirz: "Fernando Perez and I hired Alain as an intern at JvM back then. What he has achieved since then in terms of creative work is impressive. His engagement is a real asset to our team and underscores our intention to help our clients with big, viable ideas for the long term."

Alain Eicher is a member of the Art Directors Club Switzerland, D&AD in London and One Show in New York. He lives in Zurich and spends his free time grilling.

Photo: © Andres Herren
 

Google's biggest competitor in the search engine sector has only a small market share in Switzerland. However, Bing is certainly interesting for companies that want to expand internationally.

For example, Bing's market share in the USA is just under 10 percent. Bing's click prices are also often lower than those of Google. The integration with the LinkedIn career network, which also belongs to Microsoft, makes Bing particularly attractive. This means that advertisers on Bing can access profile data from LinkedIn and play out their ads based on the job title or company, for example. And Bing's development is positive: for 2018, Bing's parent company Microsoft reported a 13 percent increase in advertising revenue to $7 billion.

"We have been playing out our clients' campaigns on Bing for several years," reports Stefan Vetter, founder and CEO of Wortspiel. "Several of our employees have completed the 'Bing Ads Accredited Professional' certification. I'm pleased that this commitment is now also being recognized by Microsoft with Bing Partner- status."

Melanie Ade has many years of experience in communications, including several years as a magazine editor. The new Editor-in-Chief has worked at AXA Switzerland's Corporate Communications since 2010 and, as press officer in the insurer's newsroom from 2015, was responsible for branding, innovation, digitalization, strategy and IT.

With the magazine My company the leading Swiss all-line insurer AXA specifically targets smaller companies. The magazine offers useful information and comprehensive everyday assistance by providing practical and solution-oriented answers to the many questions arising in everyday business life.

My company is published three times a year in German, French and Italian with a total circulation of 84,000 copies and is sent to selected corporate clients of AXA Switzerland.

The following ten projects are up for election this year. They all scored particularly well in the jury's verdict. 
 

You can find the 2019 shortlist here. The Best of Swiss Web Awards will be presented on April 17 at the Samsung Hall in Zurich. The "Advertiser of the Year" will also be chosen and the Goldbach Crossmedia Award presented as part of the Award Night. Full details of all three awards can be found at Werbewoche.ch. Werbewoche is a media partner of Best of Swiss Web. The award is also relevant for the creative ranking of Werbewoche and is rated with factor 2. (hae/pd)