Jasmine Segginger strengthens the consultancy with strategic and digital expertise, which she acquired during four years at TBWA\Zurich as Strategic Planner and Account Manager and most recently on the client side during the relaunch of Denner's new webshop. Segginger is a member of the Account Planning Group Switzerland.

David Voges (pictured center) has spent the last four years at TBWA\Zurich, working for clients such as McDonald's and Apple. Before that, he worked at Notch Interactive, Contexta and in theater. His work as a copywriter has garnered national and international recognition, according to a news release.

Sebastian Blomgren (left) has learned the digital consultant trade over the past three years at Hinderling Volkart and Oakwood Creative Stockholm, where he worked as a consultant and project manager. His career started at the streetwear store Street-Files as Communication Manager.

With a team of around 20, Freundliche Grüsse serves national and international clients such as UBS, Coop, Switzerland Tourism, Swissmilk, Franke, Sonova and Public Eye in the areas of strategy and creation.

In addition to traditional media work, the mandate also includes product communication as well as the conception, planning and implementation of influencer cooperations. PRfact acts as a contact for editors and multipliers as well as a creative idea generator and implementer. This mandate enables PRfact to further expand and deepen its expertise in the field of eyewear & sunglasses communication.

The agency is thus celebrating its Megaphon Award as best newcomer in the DACH region, which it received in Berlin on January 31. Pascal Baumann, Creative Director at Sir Mary and former graffiti artist, spent several days at Galledia Print in Flawil for the spectacular campaign.

There, among other things, he sprayed hearts, smileys or peace signs over the pre-printed letters "SRMY BRLN". This abbreviation of "Sir Mary in Berlin" refers to the prize and the cover story of the advertising week dedicated to the agency's trip to the German capital.

But Pascal Baumann's biography is not the only explanation for the use of graffiti colors on the Werbewoche cover. After all, the agency won its first major budget from Allianz Insurance three years ago with a graffiti campaign. "What a successful campaign," says Anna Kohler, Editor-in-Chief of Werbewoche, delightedly. "Being bold, unconventional and even a little provocative at times is what further raises Werbewoche's profile. Through this performance, we are underlining this attitude."

Pascal Baumann, Creative Director at Sir Mary, adds with a twinkle in his eye, "When an idea is born of passion, you make 8,000 unique pieces and get tendinitis."

Emmi Switzerland's brand is back on the shelves with the products Tom, Pierino, Magic and Croquant. In the future, the retro brand will be seen at various events with the Pierrot mascot, among other things. Fans will be able to find out more on Facebook and Pierrot-glace.ch informed about news. Merchandising articles such as posters, frisbees and caps are also available in the online fan store.

The Lucerne-based advertising agency Rocket is responsible for the planning and implementation of all online and offline communication tools, including web, film and photography.

As soon as a Swiss company engages in foreign trade activities, the cooperation and support of an experienced and knowledgeable partner is crucial. With specialists in Singapore, Hong Kong, New York and Frankfurt as well as new, innovative and comprehensive solutions for payment, hedging and financing, UBS is the market-leading partner. 

With the support of UBS, the world of markets is moving closer together. This is where Friendly Greetings comes in with its new campaign: In various compound terms, a familiar font is combined with a font that is foreign to us - visually breaking down barriers directly. 

The new campaign will be promoted with numerous animated and static measures - including on social media channels, as display ads, e-screen spots and advertisements in trade journals - to make UBS's international business known to a broad audience of business clients.
 

Reto Frei will take over the role of Deputy Group CIO next fall and will also head the CIO Office in this function. Together with his team, Frei will support the Group CIO in his operational tasks and take on important strategic and coordinative management tasks. 

"I am delighted that we have been able to appoint an outstanding expert and leader in Reto Frei. With his many years of broad experience, he will make a significant contribution to further intensifying and advancing the successful transformation process to a digital media company in the areas of technology and process innovation," says Franz Bürgi, Group CIO of Tamedia. 

Reto Frei has worked for Swisscom since 2012, starting as Chief Operating Officer of Alphapay AG (a Swisscom Group company). Since 2015, as Head of Sales & Service Excellence and Enterprise Customer Care, he has been supporting the transformation of Swisscom's key account business and managing up to 500 employees. Prior to this, he held various management positions for 10 years: Among others, at the energy supplier BKW, the IT service provider NCR Worldwide Customer Services and Zurich Insurance.

Frei, 50, is a business economist (lic.oec.HSG) and holds an Executive MBA in Business Engineering HSG. He has also completed various further training courses in IT service management and coaching. He is married, has three children and lives in the canton of Zurich near Schaffhausen. 
 

As part of the intensified collaboration, Audienzz is integrating its internally developed ad tag systems into all Corriere del Ticino portals: Cdt.ch, Ticinonews.ch, Caffe.ch, Radio3i.ch and Teleticino.ch. According to the press release, this enables the creation of new advertising formats and increases the quality of advertising playout, among other things through better viewability values and data targeting. The new setup also significantly optimizes programmatic availability.

Corriere del Ticino now also uses the interactive Audienzz online portal "adconsole" to manage all digital advertising campaigns via the marketing company MediaTI Marketing.

"The trust of Corriere del Ticino confirms our strategic focus on technology and services in the digital advertising market. Corriere del Ticino has proven to be an ideal match for our portfolio and we are very much looking forward to the deepened cooperation with our Ticino colleagues," Remo Baumeler, Managing Director of Audienzz, was quoted as saying in the statement. 

"Our medium-term vision coincides in many respects with that of Audienzz. Together, we are facing the challenges of digitization and change in the publishing industry. Audienzz offers the Corriere del Ticino Group the professionalism and reliability that is a prerequisite for continuing to exist in the market," says Alessandro Colombi, General Manager of the Corriere del Ticino Group.
 

For the past three years, Pascal Schaub has been responsible for brand management including image communication, CI/CD, sponsoring and digital presence as Head of Umbrella Brand. As part of the latest reorganization, the expertise for the creative development of all Migros campaigns, including specialist store campaigns, has been pooled in his department. 

During his three years at Migros, Pascal Schaub has developed many award-winning and commercially successful campaigns, such as Migros Christmas, Grillitarians, the iMpuls health campaign and the new umbrella campaign. His team has created innovations such as the award-winning Discover function of the Migros app, the widely shared finisher clips for sponsorship events, the first musical for participation and the iceteabeats video machine. "People are talking again about Migros advertising, the checkout gnome Finn, grillitarians, a Pedro and that Migros belongs to the people. I would like to thank everyone who worked on this," explains Pascal Schaub in a press release.

"Pascal Schaub has focused the positioning of the Migros brand and strengthened its image with the new umbrella campaign. We would like to thank him for his valuable creative input and wish him every success in the future," says Nadine Hess, Deputy Head of Marketing Communication. 

Pascal Schaub began his professional career as a journalist and copywriter and then went on to become chief strategist at Publicis and Saatchi & Saatchi. He was involved in numerous international brand strategy projects until he focused on Switzerland as agency head. After moving to Migros on the client side, he drove forward creative development based on data, new technological possibilities and targeted storytelling. He places particular emphasis on multicultural aspects in creative implementations. He remains a lecturer at various universities and is excited to see what options the future holds.
 

The Facebook ban in Indonesia therefore applies to all advertising that refers to politicians or political parties, as well as attempts to encourage people to vote or discourage them from doing so. The review of advertisements and commercials is carried out both mechanically and by employees, it said.

In Indonesia, incumbent Joko Widodo is running again in the upcoming presidential election against former general Prabowo Subianto, who already lost to him in 2014. At that time, there were fierce disputes between the political camps during the election campaign.

In February, the Russian embassy in Jakarta denied that Moscow was interfering in the current election campaign after Joko accused the opposing camp of "Russian propaganda". The opposition, on the other hand, accuses the president of being too close to China.

In the run-up to several important elections in the Asia-Pacific region, Facebook says it is also planning a new headquarters in Singapore to combat election interference, fake news and hate speech on the internet. 

In Europe, Facebook already stopped foreign election advertising in Ukraine in January with a view to the upcoming presidential election on March 31. For the European Parliament elections in May, Facebook promises to introduce transparency measures that are already in place in the USA.

So far, this has included the requirement that anyone wishing to place advertisements with political content must provide their identity and location. In addition, the ads are to be stored in a publicly accessible database for up to seven years. Facebook came under fire after propaganda campaigns run by Russia became known during the 2016 US presidential election campaign.

Google, for its part, wants to completely abandon election advertising on its platforms ahead of the parliamentary elections in Canada, which are due to take place on October 21 at the latest. According to Canadian media reports on Tuesday, the company explained that it would be virtually impossible to comply with the new transparency rules. 

A law passed in December stipulates that internet platforms should keep a register of all published political advertisements. As ads are placed automatically, Google cannot know which ads the customer is seeing, the company argued. (SDA)

The new campaign by Vier Pfoten, Tier im Recht and ProTier underpins the demand for a legal ban on wild animals in circuses.
The 2019 circus season has begun and once again big cats have involuntarily found their way back into the circus ring. Although Switzerland boasts exemplary animal welfare legislation, it lags far behind the rest of the world when it comes to circuses: 28 European countries have already significantly restricted or even banned the use of wild animals in circuses. 

In contrast, the three animal welfare organizations criticize in a joint press release that in Germany circuses are even allowed to fall massively below the minimum requirements of animal welfare legislation, which zoos, for example, must adhere to. 

For Vanessa Gerritsen from the Foundation for Animals in the Law (TIR), one thing is clear: "Dubious dressage methods and unnatural and often humiliating tricks violate the dignity of animals." Instead of giving these animal species, which are often under severe pressure in their habitat, the protection they urgently need, they are humanized in circus performances and shown as fun birds, beasts or cuddly animals.

"The fact that wild animals in circuses are no longer ethically acceptable is shown by the petition with over 70,000 signatures that we submitted to the Federal Council in March 2018. This petition finally calls for a national ban on wild animals in circuses in Switzerland too," says Monika Wasenegger from ProTier. In its reply, the Federal Food Safety and Veterinary Office (FSVO) explained that the strict legal regulations take sufficient account of animal welfare in Swiss wild animal husbandry and that there is therefore no need to ban wild animals in circuses. This means that it is still up to the circus companies to comply with animal welfare requirements - which is simply unacceptable from an animal welfare perspective. 

Lucia Oeschger from Vier Pfoten clarifies: "The breeding of wild animals such as lions and tigers specifically for the entertainment industry is definitely not justifiable from an animal welfare perspective. The petition's concerns are by no means off the table, but will be pursued with renewed vigor." 

This year, the three animal welfare organizations Vier Pfoten, Tier im Recht and ProTier want to emphasize the demand once again with the expressive campaign, which was created through a cooperation between Viva Colores Switzerland and Nachtlicht Creative. The public and parliament are to be further informed about the lifelong suffering experienced by wild animals in circuses so that a legal ban can finally be implemented. (hae/pd)

Sensor Advice is the new name of Gentinetta*Scholten since March 1. The company was founded in 2013 and has positioned itself at the interface of business, politics and society. A new partner at Sensor Advice since March 1 is communications and public affairs expert Sara Käch. The qualified PR consultant was a member of the executive board and head of communications at Interpharma from 2012 to the beginning of 2019. Prior to that, she was Head of Corporate Communications and later Director EU Communications at Pfizer, as well as holding various positions on the agency and association side in economic policy communications.

"I look forward to strengthening Sensor Advice with Sara Käch in the areas of public affairs and stakeholder management," says CEO Heike Scholten. Katja Gentinetta is leaving the company operationally to focus on her work as a political philosopher, but will remain associated with Sensor Advice, according to a statement.

A graduate of the renowned Ecole hotelière de Lausanne with an Executive MBA from the University of St.Gallen/Rotmann School of Management (Toronto), she started her career at Hyatt International in Zurich and then worked for over ten years in various functions at Switzerland Tourism in Zurich. According to the press release, Cartier was responsible for the development and strategic direction of Switzerland Tourism's hotel marketing for many years. She has also been head of global city marketing since 2017.  

With her expertise, Cartier is an ideal addition to the team led by Jürg Schmid and Tiziano Pelli as Senior Marketing Consultant, the agency wrote in a press release on Tuesday. Schmid Pelli & Partner is an owner-managed agency for marketing and communication issues with a focus on the tourism, leisure and mobility sectors.