David Chauvet, a media man who earned his spurs for ten years with private and public radio stations in French-speaking Switzerland, joins Guillaume Roud, who has headed the department since 2015. The agency can thus count on David Chauvet's excellent press contacts to increase the resonance of its clients' projects, which include the Swiss Paraplegic Foundation, UBS Fund Management, the Swiss Federal Office of Energy, deRham and Leading Swiss Agencies.

The Revalid logo was modernized and dynamized and the entire packaging design of the product range was completely revised. In terms of communication, the agency worked with Miss World runner-up Edina Kulcsar from Hungary, who is used in the campaign not only as a model but also as an effective influencer. The campaign stands out because for once it is not advertised with "beautiful hair" as is usual in the market, but without hair. This is also an ideal steep pass for the influencer campaign, which has been launched in seven Eastern European countries.

In addition to the influencer campaign, advertisements, posters, brochures, internet banners and websites were also used in market development. 
 

The No Billag initiative has encouraged many complainants who expected SRG to be abolished soon, according to the ombudsman's office's annual report published on Tuesday.

There was often a lot of emotion involved in the complaints, including in the case of the Facebook educational series "Dr. Bock" or the double-headed eagle discussion during the soccer World Cup. The journalistic debate on the self-determination initiative in the fall was no less intense.

As before, the most frequent reason for criticism is a violation of the principle of objectivity. In 2018, 67 of a total of 419 complaints about SRG broadcasts or publications were related to direct democracy.

The ombudsman's office was not responsible for 72 complaints. This affected 274 articles. Overall, the editorial teams had worked in a proper and factual manner - 81 percent of the complaints could not be supported.

Overall, the ombudsman's office gives the editorial offices a good report. The 19 percent of supported complaints was roughly the same as in previous years. The best score was achieved in the online area with 89.9 percent of unsupported complaints.

17 times, SRF broadcasts or publications were the subject of complaints before the Independent Complaints Authority for Radio and Television (UBI). The latter always ruled in line with the ombudsman's assessments - with two exceptions: in the case of one "Puls" broadcast and one "Schweiz aktuell" broadcast, the ombudsman's office partially supported the respective complaint, while the UBI dismissed the complaint.

It is evident that the ombudsman's office is perceived as an important point of contact: Less than 5 percent of the cases had subsequently become complaints before the UBI. (SDA)

The word creations were selected together with Swiss young people. Using the specially developed Coca-Cola app, the words can be scanned, creatively combined, shared and used to win prizes such as festival tickets or clothing vouchers.

To draw attention to the new product designs as well as the Coca-Cola app, a campaign was developed featuring the "who's who" of the Swiss music scene. The "Coca-Cola Music Squad" includes Bastian Baker, Loco Escrito, Stefanie Heinzmann, Nemo, Veronica Fusaro, Nickless, Alejandro Reyes and Damian Lynn. Measures include OOH and eOOH billboards, online videos, influencer content and TV cut-ins. "Together with our Music Squad and true to the campaign claim 'Schriib dini eigeni Story', we encourage people in Switzerland to get creative together and write their own stories. Because what applies to music also applies to Coca-Cola: It's about connecting people and bringing them closer together," explains Stefan Rothenbühler, Senior Brand Manager at Coca-Cola Switzerland.

The "Stories" product designs developed in this country, as well as the "Coca-Cola Music Squad," are designed to strengthen Coca-Cola's local roots and extensive music commitment in Switzerland. The campaign offers fans the opportunity to creatively express themselves in their own language, while strengthening the personal connection between consumers and their favorite products. "Although Coca-Cola's roots are in the U.S., there's an unexpected amount of Swissness in our products. Now even with regionally relevant expressions on our designs. With the campaign and the collaboration with the best Swiss musicians, we want to further strengthen our local roots and the relationship with Swiss consumers," says Matthias Schneider, Head of Corporate Communications at Coca-Cola Switzerland.

The digital agency Wunderman has launched the Make Your Wish campaign from its Munich and Zurich offices together with its client Microsoft Germany. Make Your Wish brings together individual wishes for artificial intelligence (AI) with experts and development companies. In this way, medium-sized companies and individuals, for example, can also shape the future with the help of artificial intelligence. Wunderman worked closely with Microsoft on this ambitious project and was able to bring its agency expertise in customer engagement and digital campaigning to bear. 

Artificial intelligence is seen as the technology of the future for companies and consumers. In this context, Microsoft takes a special stance: Artificial intelligence should enhance the capabilities of humans, not replace them - and be ethical in the process. To achieve this, artificial intelligence must be a technology that is developed for the benefit of all. For example, through co-creation with end customers.

Martin Grosse, CMO Microsoft Germany: "If we want everyone to benefit from the progress and opportunities offered by new technologies such as artificial intelligence, we also have to take everyone with us into the new era."

In this sense, Make Your Wish combines the wishes of individuals with highly specialized experts for implementation. Due to the great success of the campaign, Make Your Wish was also launched throughout the Middle East, South Africa and India.
 

However, Apple saw this as an attack on the "Think different" advertising campaign that the U.S. company had launched and took action against it (Werbewoche.ch reported). The Swiss Federal Administrative Court now said Apple's trademark was not sufficiently well-known in Switzerland to allow the U.S. company to revoke it. "Thus, the appeal is to be dismissed," it said on Tuesday. (SDA)

The focus of the well-connected advertising professional is on the numerous globally active Swiss companies. For them in particular, Twitter represents immeasurable potential for reaching a global, discerning audience. 

Twitter is where people go to find out what's happening. Thanks to the speed with which messages can be transmitted telegram-style, Twitter is the leading global microblogging information platform, with over 500 million tweets a day and hundreds of millions of users. In Switzerland, too, Twitter is one of the most-used social networks - but its potential is far from exhausted. The qualitative environment with active and relevant users is a particular trump card compared to other social media. Numerous leading Swiss companies have already discovered this, in particular the watch and luxury goods industries, financial service providers, media, insurers, pharmaceuticals, etc. 

Frank Bodin has had a special relationship with Twitter since 2011: When faced with a newly opened Twitter account, he decided to write a daily thought on the topic of creativity for a year. Unexpectedly, a large community grew around the daily tweets and, as a result, the book "Do it, with love - 100 Creative Essentials" - now a bestseller in its seventh edition. 

Bodin will be actively supported in his work by highly professional teams from Httpool Switzerland & Austria and Twitter Europe. Frank Bodin: "I am extremely excited about this mandate and look forward to this collaboration. I see enormous potential to break new digital ground with strategically and creatively sophisticated campaigns." Florian Magistris (CEO Httpool Switzerland & Austria): "We are delighted to have Frank Bodin, one of the best minds in the Swiss advertising industry, as our partner. Together with Frank, we will drive the establishment of Twitter as a leading digital communication and advertising platform even faster."
 

The article in question, entitled "Maudet's critic must remain silent". was about a journalist on sick leave from RTS radio in western Switzerland who had been researching the Council of State's trip to Abu Dhabi. According to the article, Maudet had "trouble with the critical curiosity" of the journalist and intervened with the editor-in-chief of RTS .

After the publication of the report, the FDP politician asked the Tages-Anzeiger for a counterstatement. The newspaper, refused, on the grounds that the form proposed by Maudet was not suitable for the paper. Because there was no agreement, the civil justice system of the canton of Geneva is now dealing with the case.
 

According to Kevin Guillet, the lawyer for the newspaper's journalist, the controversial article is not primarily about Maudet, but more generally about the pressures journalists face in their work. In his view, there is no reason why the Geneva State Councilor should feel personally affected.

From Maudet's point of view, things look quite different. According to his lawyer Laurent Fischer, the facts presented in the article cast his client in an unfavorable light. He accuses Tamedia of "dirty malice." "Pierre Maudet wants to be treated like any other person," the lawyer added.

The Tages-Anzeiger refuses "to offer Pierre Maudet a platform to settle his accounts with the French-language press". The Council of State had requested that he be able to write his rebuttal in French, Guillet said.

The Tages-Anzeiger was willing to publish an interview with Pierre Maudet or to give a place to the letters to the editor. The State Council had also been given the opportunity to clarify the contested article, but only if it had also given the RTS journalist the opportunity to comment.

Now the Geneva Court of First Instance must decide. A verdict is expected in the next few weeks. (SDA)

According to the information provided, Zattoo is the market leader in the TV streaming sector in Switzerland and also number one in Germany. In Europe, Zattoo has 20 million registered users, it added. Zattoo, headquartered in Zurich, is a B2B service provider for cable TV and IPTV providers such as Salt and Hotwire Communications in addition to its end customer business.

Tamedia joined Zattoo International in September 2015 and contributed its 39.4 percent stake in Zattoo Switzerland at the time. At the time, it was agreed that the Zurich-based media company could gradually take over the company by 2021. (SDA)
 

Ice hockey fans currently know one topic above all others, as the playoffs and playouts are in full swing. The social media community is being cultivated by all clubs. But is a club's position in the rankings or its size a guarantee of success on the social web? During the qualification phase, PRfact analyzed the Swiss National League clubs on social media.

First things first: sporting success or failure in the run-up to the playoffs or playoffs is generally reflected in social web performance. However, there were a few surprises. Take the ZSC Lions, for example: as the largest field hockey club in Europe, the Zurich team is unable to translate its large fan base into tangible results on social channels. It was a completely different story for the pre-season relegation candidates HC Ambri Piotta, who not only dominated Ticino on the ice, but also finished the analysis with the highest score and as champions on the social web.

In general, the content on the social web channels of all National League Hockey clubs differs only marginally. Game scenes and player interviews dominate. Own formats are only found to a limited extent - and are obviously not very popular with the community. Facebook and Instagram are mostly filled with identical content. "That's a shame, because it means a lot of the potential of social media is lying idle," analyzes Dino Ceccato, Director Digital at PRfact.

The agency found that the smaller clubs have a higher level of identification and fan enthusiasm than the larger clubs. It is striking that the lower-ranking regions - with the exception of HC Lausanne in 4th place - are mostly occupied by clubs from French-speaking Switzerland. Fribourg Gottéron and Servette-Geneva in particular performed poorly, generating little response from their community and hardly reaching any new fans. Clubs generate significantly more growth and engagement on the trending platform Instagram than on Facebook. Regardless of the size of the community. "This reflects the general trend on the social web," confirms Dino Ceccato.

Zuckerberg also did not rule out license payments to participating media companies. At the same time, he emphasized that the plan is still in its infancy and that Facebook wants to develop it together with the industry.

Facebook's attitude towards media content has changed repeatedly in recent years. Initially, the online network became an increasingly important platform for media companies to reach users. 

However, Facebook was then misused for the mass distribution of fake news during the 2016 US presidential election campaign, among other things - and had to admit that it was ill-prepared for this.

Idea from competitor Snapchat

Just over a year ago, Zuckerberg announced that posts from family and friends would be given more weight than media content in users' news feeds. At the time, Facebook rejected the idea of a separate area for media content - an approach taken by competitor Snapchat, among others.

Döpfner emphasized that a functioning business model and direct access to users are particularly important for media companies. The CEO of the Axel Springer media group said that attractive conditions for publishers would also contribute to high-quality content coming onto the platform.

Referring to the EU copyright reform, he mentioned that Facebook as a platform would have to acquire a license for media content. The Facebook boss said they would think about it.

No dedicated Facebook journalists

Zuckerberg also said that a media section could look similar to Facebook Watch for videos. Users would be shown content from pages they subscribe to - as well as other popular videos. "Everything we do will be personalized," he clarified at the same time. However, Facebook will not be employing its own journalists. (SDA)
 

The strategic ambitions of "Sound" were identified in the team. At the core of VP Bank's sound identity are the two fields of activity "Self-confident" and "Twist". Self-confident in the sense of: Bold with character - Twist in the sense of: Surprising, unexpected. These two attributes are complemented by the "Future-driven" field of action, which acts as a general driver for digital solutions.

Felipe Gomez de Luis, Head of Branding & Digital Communications: "Sound is an excellent tool for giving emotional expression to our brand vision. We are very happy that Department of Noise has succeeded in meeting our high standards and making our brand feeling a multi-faceted experience on the auditory level. The development of our sound identity is an important step for us in a digital world where audio is becoming increasingly important."

VP Bank has had numerous audio assets produced which ensure versatile and stylish use of music & sound in all markets. These include audio logo, video scores, phone service music, UX sounds, event sound kit & a branded playlist.

Philipp Schweidler, Managing Partner Department of Noise: "The positioning of the "VP Bank" brand is razor-sharp. With the developed sound identity, we complete the existing brand design and give additional support to the brand claim "safely ahead". We wish Felipe and his team much success with the implementation!"