The project was recognized for its innovative use of GPS technology, making it one of the world's top five works in its category. The winners will be announced on April 23. The Webby Awards are presented annually by the "International Academy of Digital Arts and Sciences" and this year received more than 13,000 submissions from 70 countries. Since 2018, Webby points have counted toward the creative ranking of the Advertising Week.
 

The listening experience that this enables is much closer to the sound that a person with normal hearing hears. Everything sounds more natural and all-round more real - hence the name Viron, derived from environment.

The campaign, created by Ogilvy in Zurich and used worldwide, dramatizes the user benefits of Viron in an eye-catching, memorable way. The striking comparison between the real, natural sound of a cheerfully chirping Gouldamadine, a Stratocaster or a small child on the one hand and the artificial, mechanical sound of a tin bird, a child's guitar or a doll on the other makes the qualitative difference immediately understandable even for laypeople.

The creative minds at Ogilvy are showcasing the Bern-based hearing aid specialist's latest innovation in the international trade press, in direct marketing and at the POS. Online videos also continue the basic idea in social media. The individual advertising materials are part of a toolkit that has been specially compiled for the country managers in the various markets.

The advisors of the Chairman of the Board of Directors of the Ferring Group in St. Prex VD announced that a request for arbitration had been submitted to the competent Peace Court in Zurich.

Paulsen had been the victim of a media campaign by Tamedia in the series of more than 30 articles published between June 2018 and February 2019. "The various articles constitute an unlawful attack on his personality," the communiqué said.

Vaudois politicians from various camps, such as FDP State Councillor Pascal Broulis or SP State Councillor Géraldine Savary, had traveled to Russia several times at the invitation of the billionaire and Russian honorary consul, as the Tages-Anzeiger uncovered. After that, allegations of corruption kept Vaudois politics on tenterhooks for months.

Paulsen is not the first to take legal action against Tamedia. Vaudois State Councillor Pascal Broulis filed a civil suit for defamation against a journalist of the Tages-Anzeiger one. This had written in several reports about tax situation of the FDP politician.

Geneva State Councilor Pierre Maudet also crosses blades with Tamedia (Werbewoche.ch reported). It requires from the Tages-Anzeiger the right of reply to an article published last November. A hearing before a Geneva civil court took place on Tuesday. (SDA)

Until now, anyone who wants to advertise their products on the Internet has done so via ads in search engines, social networks or on media websites. However, another pillar is now emerging in the form of retail media. This makes it possible to deliver advertising directly to online marketplaces and web stores. This allows potential customers to be addressed directly during the purchasing process - as a digital counterpart to advertising placements next to the checkout in the supermarket. 

Retail media is a lucrative source of income for e-shops. Stores that offer this new form of online advertising benefit from free re-targeting campaigns as well as additional income. 

Thanks to Retailme, companies in Switzerland can now use this new technology to their advantage by placing ads directly on the sites of online retailers. Retailme. is backed by a team of six with many years of experience in online marketing and e-commerce on the Swiss market. The managing director is Kevin Cocco, who has already worked for well-known agencies and publishers such as Scout24 and Tamedia. Most recently, Cocco was responsible for the relaunch of Jobsource.

This is reported by the Handelszeitung in the latest issue. The trend towards new streaming technologies in online gaming requires exclusive and crowd-pleasing content on the new gaming platforms from Google and other technology groups. Swiss studios deliver.

Giants Software in Schlieren, for example, has already jumped on Google's new game streaming platform Stadia with its Farming Simulator. "We are in exchange with Google and are currently porting the Farming Simulator to the new platform," confirms Giants partner Thomas Frey. The simulator is the country's most successful game, with sales in the high double-digit millions since 2008.

Zurich-based game studio Gbanga is also working on a major production with Universal Studios in the US. Universal is cooperating with Gbanga on the production of a hit series from the 1980s, which was most recently remade by Netflix over several seasons. "If successful, porting to other platforms will come," says Gbanga CEO Matthias Sala. Gbanga beat out 550 applicants for the major production. Co-productions between US entertainment giants and Swiss companies are still rare. There is speculation in the industry that this could be the next million-seller after Farming Simulator.

On December 7, 2018, SZU launched the tender "Placement of outdoor advertising on Sihltal Zürich Uetliberg Bahn SZU AG land". In Lot 1, nearly 170 existing spaces were put out to tender, most of them in the stations of the city of Zurich. APG|SGA, the winner of the tender, will convert spaces at attractive locations into digital advertising media over the next few months. New digital advertising media were put out to tender in Lot 2. APG|SGA's concept envisages additional digital screens at top locations in Zurich Central Station and Selnau Station. 

Marco Graf, Head of Marketing SZU, is looking forward to the cooperation with APG|SGA in a statement: "Not only the financial offer of APG|SGA convinced us, but also the well thought-out business concept, which was an important part of the award criteria." 

By winning the SZU tender, APG|SGA is not only expanding its position in the Digital Out of Home segment in the city of Zurich, the company remains the exclusive provider in Zurich's main station on the basis of its contracts with SBB and SZU.
 

On April 1, 2019, Grund took over the management of the HWZ's Marketing & Business Communications department from Claudia Meier-Biedermann, who is leaving the university for Silicon Valley. "I have been passionate about marketing and communication since my own student days. I think it is one of the most important tasks of any company to offer solutions that more than just meet customer needs, and we want to make an important contribution here in the areas of teaching, continuing education and research," says Michael Grund.

Specifically, students should create added value in their professional environment - for customers as well as for their own company. The Department of Marketing & Business Communications will be launching new courses in the near future that will round off the range of topics in the areas of marketing, communication and sales in light of digitalization. The department also includes the specialist units Sales & Distribution, Authentic Brand Management and Writing & Publishing.

Michael Grund has been working at the HWZ since 2006. He is already Head of the Center for Marketing & Sales and is now Head of the Department of Marketing & Business Communications. He is also head of the Executive MBA - Marketing, the MAS Customer Excellence, the MAS Sales Excellence and the DBA program. Before joining the HWZ, he was Head of Marketing Intelligence at Sunrise and diAx for several years. He is the author of articles in journals, anthologies and encyclopaedias and a lecturer at universities and universities of applied sciences. In addition, he has worked as a consultant for renowned companies in numerous practical and research projects over the past 25 years.

The "Ballenberg", the superlative Swiss museum, the largest in the country and one of the largest in the world. 109 historic rural buildings from all over Switzerland, each one a museum in itself. With presentations of traditional agriculture and craftsmanship, and enlivened with countless farm animals - from the very small to the massive Simmental oxen. Fruitcake boldly positions Ballenberg as what it is among Swiss museums: a planet! The agency uses classic graphics and modern illustration under a strong headline. The result is irresistible posters, as unique as the open-air museum itself.

Despite the clarity and liveliness of the illustration and typography, the poster avoids any wildness - the planet floats in a deep blue gentle universe and conveys overview, relaxation and joie de vivre. A Switzerland of the pre-industrial era.

The Planet idea was created from circles. The outer circle or frame is formed by the alpine landscape, the Alps, nature. Embedded in this in a second circle are the historical buildings. These in turn are the living frame for the inner circle, the gardens and cultures, farm animals and trade. Finally, the core is formed by the museum guests, the public - culturally and historically interested as well as active adults and children.

For conceptual designer and copywriter Lahor Jakrlin (63), the project was a kind of revival; he had already worked on several Ballenberg projects in 1984 and 1985 for the then ATW Agentur für Touristik + Werbung and for the SBB (tourist advertising), including the first major museum plan. Illustrator and graphic designer Ivett Perlaky (28) has known Ballenberg since childhood.

In order to anchor the "low-involvement topic" of banking even more firmly in the lives of young people, UBS is using well-known Swiss influencers such as Gabirano and Zeki in the new campaign and is launching a content offensive on the topics of consumption and saving. At the same time, the campaign also focuses on the parents of financially mature young people. With advisory and informative content, the aim is to provide them with competence and confidence in financial education - because parental support is of crucial importance on the path to financial independence.

Together with the Wirz agency, the bank took a new approach to youth communication in 2018: Under the motto "The account of a sophisticated generation", it had the target group assess the bank package themselves. The result was entertaining and authentic short commercials by relentlessly honest young people. The commercials are being played out on Instagram, YouTube and - a first for Swiss banks - also on Snapchat.

"The results show that the courage to be authentic has paid off," says Alessandro Monsurrò, Head of Marketing Personal Banking at UBS. "The high level of acceptance within the target group, the above-average involvement and the leads generated have exceeded expectations." 

Ubs.com/generation

The special feature of the campaign is that it starts in time with the store openings by always focusing on the respective catchment area. Geographic targeting via mainly digital media avoids wastage, including targeted digital brand content, a programmatic campaign, geolocation tools and posters in the catchment area.

"Sport for everyone. Everything for sport." Hardly known or unknown in German-speaking Switzerland, Decathlon is not only aimed at top athletes and their successes, but also supports all those who want to try out a sport. And what better way to try out a sport than with innovative, affordable products for more than 140 sports?

In addition to OOH and public transport measures, the campaign made use of programmatic advertising. The Gamned agency made it possible to reach the right people in the right place at the right time. In the sequence of store openings, only the newly opened store in the catchment area is shown. This is intended to both position the brand more strongly and encourage people to visit the stores. The campaign allows store managers to collect market-specific data and refine the messages at national level thanks to data learning.

IAB banners and native ads direct traffic to the landing page of the website, where users are redirected to the nearest point of sale. There are also innovative formats such as the GPStore, a banner specific to mobile devices that determines your location in real time and displays the nearest store. The Facebook Instant Storytelling tool completes the smartphone-oriented campaign and integrates all campaign messages in one post.

The opening of the store in Baar was the second sales launch and recorded a high number of visitors. The opening in Suhr already achieved good results. The KPIs of the video (despite a length of almost one minute) are a success across the board. The following twelve openings will undoubtedly follow the same trend.

Thomet Radsport is one of the leading addresses for bike fans in the Seeland. In Flagranti Communication for Thomet, the passion for cycling in all its variations is always staged anew: in an allusion to the "passion with skin and hair", this time men's legs are shown in the typical partial depilation with which cyclists protect themselves against complications from abrasions.

Just as cycling is currently undergoing an update via e-bikes, Thomet has also brought its marketing into the digital age and is now "putting its foot down" online: Ads on Facebook and Instagram supplement the classic posters, and mobile ads are played out at major events with precise targeting via Aymo from APG.

In addition, one bike of the month receives a loving test ride report. The content is played via website, newsletter and social media as well as in print as an article in a regional lifestyle magazine.

And finally, the community of cycling fans is called upon to document their passion with pictures on Facebook. A jury will select the winning picture from the ten entries with the most likes. The main prize is a mountain bike from Trek.

Programmatic goes far beyond RTB (Real Time Bidding) and is now also opening up to radio, DOOH (Digital Out of Home) and TV. Even if there are still marketing and communication experts who are unfamiliar with this concept, the Gamned survey shows that 90 percent of the experts surveyed are familiar with the term "programmatic advertising". However, both advertisers and agencies are not yet familiar with the actual subject matter: only 30 percent of them can provide a precise definition of programmatic.

It is not surprising that the targeting options, optimization functions, automation and higher campaign performance are perceived by respondents as the most important advantages of programmatic. On the other hand, 31 percent of those surveyed consider complexity to be the biggest disadvantage, followed by the quality of inventory (20 percent) and brand safety (18 percent). The perception of the strengths and weaknesses of programmatic is the same in Germany, France and Italy. In order to fully exploit the advantages of programmatic, the Swiss market should expand its expertise in this area in the coming year and the players should improve their skills, writes Gamned.

It is worth noting that 60 percent of the companies surveyed already use programmatic and that this technology accounts for 43 percent of digital investments in German-speaking Switzerland and 30 percent in French-speaking Switzerland. The difference between German-speaking and French-speaking Switzerland can be explained by the fact that most programmatic players are located in Zurich, where the digital market is historically more mature. Gamned is convinced that the Swiss market will catch up quickly and soon reach the level of its European neighbors: 90 percent of respondents state that they will increase their investments in 2019, and of the 40 percent of companies that do not yet use programmatic, three out of four are willing to invest in programmatic.