The Primcom team is delighted with the new orders from Engadin St. Moritz Tourism (for the Engadin brand), Lenk-Simmental Tourism and the municipality of Silvaplana. The Engadin in particular is one of the largest and most important Swiss vacation destinations in terms of publicity and marketing. "The partnership with Pontresina, which has been successful for around three years, has certainly helped to make us better known to tourism managers throughout the Engadin," says owner and managing director Vanessa Bay. Primcom also had a good application letter for Lenk-Simmental Tourismus in the Bernese Oberland with the existing mandate for the local flagship hotel Lenkerhof. The focus of the new mandates is on media relations.

Primcom sees the expansion of the destination portfolio as a commitment. "We want to actively promote Swiss Alpine tourism and make it attractive to as wide an audience as possible, both at home and abroad, with all its benefits," said Bay in a press release.

"News media have a value as democratic opinion makers, as a control body for the powerful and as a steward of language, culture and common identity," said Grande. It is important that NRK remains a strong public broadcaster without advertising.

People who live alone are the main beneficiaries of the new tax model. Until now, Norwegians have paid the equivalent of more than 330 francs per household in radio and television fees every year.

The future tax will amount to around 1700 Norwegian kroner (190 francs) per person. For a family with two adults, this is roughly the same amount. The tax is graduated according to income and must be paid from the age of 18. According to the government's plans, the broadcasting fee will be abolished by January 1, 2020. (SDA)

Photo: From Kph - Own work, Public domain

After the introduction of the campaign "We help to make", Coop Bau+Hobby has now also completely adapted its more than 80 stores to the needs of the makers. For this purpose, kreisvier was allowed to revise the POS communication of the DIY store.
New are all labels, which contain a simple and clear structure with a lot of information about the products. Furthermore, kreisvier provided meaningful product overviews, information modules and fact sheets for individual products. In order to show customers the various specialist topics and services, these offers are now presented in a new advertising format and thus attract attention.

This means that customers at Coop Bau+Hobby will not only find everything they need for their garden, home and hobby, but also plenty of inspiration, tips and tricks that encourage them to get involved.

The Zurich advertising and design agency created a new visual identity and claim. The BtoB communication was continued in a POS campaign to end consumers.

With a comprehensive range of well over 500 permanently available products and many customized solutions, Naturesse is ready for the future. A future in which alternatives to petroleum and conventional plastic, as well as nature's concepts, appear to make sense and are becoming increasingly important. The company has recognized the potential that lies in palm leaves, bamboo or sugar cane, among others. These rapidly renewable raw materials form the basis for natural products that live up to Rosarot's newly developed claim "Nature at its best." The corporate identity was also redesigned by the Zurich agency Rosarot to be more modern and to convey the brand's progressive philosophy.

In addition, the imagery has been given a contemporary makeover, which is intended to give the entire visual appearance a higher-quality and more emotional feel. The product and image brochure has already been completely redeveloped in terms of language and appearance.

Flyers and POS posters also appear as sales support for takeaway restaurants in the new look for fresh communication to end customers.

The agency advises Andros on both its strategy and media relations and relies, among other things, on live marketing in the form of workshops. In addition, an influencer strategy is being developed for the Andros brand and social media campaigns are being set up with selected Swiss opinion makers.

Back in the fall of 2018, PRfact took on the task of developing a national PR strategy to present the new Bonne Maman Intense and highlight its special feature: a jam with less sugar.

The Commission for Science, Education and Culture (WBK) announced on Friday that it had obtained information from the Institute for Intellectual Property about the scope for action. It then held hearings.

Participants included the professional association Impressum, the Swiss Media Association, Google Switzerland and the Alliance for Fair Copyright. The discussion is to be continued at the next meeting at the end of April.

The hearing focused on the obligation to pay remuneration for making journalistic content accessible and the ancillary copyright for press publishers. The Federal Council's draft bill, which was based on the compromise of a working group with interest groups, did not include these regulations. It was the Commission that included provisions on this.

However, the Council of States decided in the spring session to refer the bill back to them. The WBK is to review its decisions and take current legal developments in the EU into account.

Under the Commission's proposal, operators of internet platforms would in future owe publishers a fee when they make journalistic works accessible. This primarily concerns text outlines and references to articles that are displayed to internet users in services such as Google News.

In this way, the internet platforms can obtain data for advertising marketing or place advertising on the text snippets and earn money - money that they lose from the publisher's point of view. This is because users may be satisfied with the text snippet in the social network and not click on the link that would take them to the media portal.

In the Council of States, the majority felt that the Commission's proposal was not yet fully developed. Critics also pointed out that the revision now deviated considerably from the compromise of the Agur12 working group. (SDA)

Photo: Parliamentary Services, Bern

Adobe is convinced that a marketing conference today must be accessible to everyone - without a multi-day calendar blocker, high travel costs, cramped hotel rooms and poor seating. That is why the organizer is making the program of its "Experience Festival" accessible online from any common end device. Registration for the digital happening on April 3 and 4, 2019 is free of charge. 

The jam-packed program  focuses on customer experience and its future. The event is intended to provide online marketers and marketing managers with inspiration and valuable knowledge for their own practice. This includes a keynote speech on the megatrend of artificial intelligence, practical sessions on campaign orchestration, personalization and various martech and adtech topics, as well as a discussion panel live from London.

However, the speakers will not only include experts from the organizer Adobe itself, but also representatives from brands such as Twitter, Allianz and Douglas, who will talk about their experiences and offer insights into their customer experience practices.

In order to make real interaction possible virtually, the Experience Festival takes place on a virtual platform that allows people to interact with the community and exchange views on daily challenges, ask experts technical questions via a chat and download practice-oriented knowledge from a digital content library. All of this - as well as participation - is free of charge.

Power Beef has a protein content of 50 percent, hardly any fat and even fewer carbohydrates. The snack fits into a healthy diet and into every trouser pocket. The fact that owner Andy Mark relies on high-quality, healthy and regional ingredients is also signaled by the Königskind Agentur campaign, which focuses on people in strong black and white images. "Power for the day" for originals.

With a bike exhibition, various races and a varied supporting program, the Urban Bike Festival is the bike fair for fans of urban bike culture. Kreienbühl und Vogler has created a new motif and a film for the Urban Bike Festival that show that bicycles are part of an urban cityscape. The campaign can be seen in advertisements, on posters and in electronic media.

As the new head of Switzerland, 44-year-old Lusardi will use his experience and management skills to continue Bain's above-average growth in the Swiss consulting market. "With Massimo Lusardi, we have selected an excellent candidate who will ensure even more presence for Bain in the all-important Swiss consulting market," emphasizes Thomas Lustgarten, Switzerland Chairman-to-be. "We want to expand our successful growth course in all industries and develop and jointly implement innovative solutions for our clients."

"I am looking forward to the new challenge," Lusardi explains. "And I'm honored to take on this important role in Zurich and lead Bain's Swiss office into its next phase of growth."

New position created with Chairman Switzerland

Lustgarten is passing on the rolling management responsibility customary at Bain after a successful 13 years. According to a statement, he has succeeded in increasing sales in Switzerland fivefold, quadrupling the number of employees and expanding the partner group from five at the time to 20 today. Not least because of his track record, Lustgarten will join Lusardi as chairman to shape Bain's future in Switzerland. At the same time, the industry expert will assume global leadership of the Industrial Goods and Services practice group. This is the first time that this sector, which is of great importance for Bain's growth, will be led by a Swiss national at the global level. This underlines the high importance of Switzerland for Bain as a whole, the statement continues.

Berger will take over as editorial director as of June 1, as the publisher MMV Online announced on Friday. Before her time at the Sonntagsblatt, the 32-year-old wrote for the Lucerne Newspaper and 20 minutes. Berger is quoted as saying that she is pleased to work for a medium that puts journalism and not profit first.

The previous head of the Lucerne editorial office, Linus Estermann, will now be deputy head of the jointly managed editorial offices. The previous head of the Zug editorial office, Christian Hug, will in future concentrate on his role as CEO.

The online magazine was launched in 2013 and currently employs 15 people. Every month, the platform is visited by around 200,000 users from the Lucerne and Zug regions.

The new brand strategy and name change are part of the industry's strategy for the future. The aim is to position gas as an energy source in view of the new requirements in energy supply. The energy supply of the future is characterized by an increasing use of renewable energies, decentralized production, convergence of networks and digitalization. Gas and its infrastructure play a central role in this, for example in improving energy efficiency and reducing CO2 emissions.

The new brand strategy with comprehensive rebranding does justice to this fact and positions gas and its infrastructure as a key element in the transformation of our energy systems. The iconic green leaf remains and shines in new freshness. The campaign "The energy future begins in everyday life" is designed to encourage debate and knowledge building. This is expressed by the new campaign claim "The more you know about it, the more it makes sense." The Gazenergie.ch website serves as a campaign hub and provides more in-depth information and opportunities for gas.

The Association of the Swiss Gas Industry (VSG) is responsible for brand management of the Gazenergie brand. Around 90 Swiss gas supply companies belong to the association. Heimat Zürich won the mandate for the development and implementation of the new communicative appearance at the beginning of 2018. As part of the rebranding, a completely new corporate design was developed. The new brand presence takes place on numerous touchpoints: From vehicles, gas station signage, gas storage tanks, infographics, explanatory films to sponsorship engagements, the gazenergie brand is present throughout Switzerland. The new brand campaign was launched on March 25 on TV, online, in print and via the VSG's own channels as well as those of the association's members.

"The repositioning, the campaign and the entire appearance are the result of a long process in which the association members were involved from the very beginning. We are delighted with the forward-looking appearance of gazenergie, which opens a new chapter for the Swiss gas industry," says Petra Thomann, Brand & Marketing Communications.