700 people gave their all over the course of several weeks to be named "Swiss Influencer Talent 2019". In three challenges, the participants were given the task of demonstrating their creativity, authenticity and uniqueness. From all applicants, the expert jury invited the ten most promising talents per category to the casting. "We were overwhelmed by the high number of participants and the creativity they demonstrated," Angela Fuchs, managing director of the Swiss Influencer Award, said in a statement. Under the expert eyes of star influencer Zoë Pastelle, Stanislava Zajc (Digital Teamleader Coca-Cola Switzerland) and SIA Jury President Fabian Plüss (Co-Founder Kingfluencers), the eight winners in each category were finally chosen (see table below).

The category winners will now be presented on the free TV channel Teleclub Zoom. From April 25, Annina Frey will present the program "Zoom Swiss Influencer Award Magazine" every Thursday at half past five. In it, the talents will be continuously presented with new challenges until the "Swiss Influencer Talent 2019" is awarded on June 20 in the Volkshaus from the three remaining candidates by then. Likewise, the three nominated star influencers per category will be announced weekly in the coming broadcasts until the award night.

The organizers of the Swiss Influencer Award are also aware that the life depicted on social media sometimes resembles an illusory world. That's why the SIA has a partner in Pro Juventute who also sheds light on this aspect. In the "Real Life" challenge, Pro Juventute gave all the talents the task of creating a post under this very motto. Joey Caruso from Winterthur was the most impressive winner of the challenge. The professional golfer likes to show himself on Instagram at the driving range practicing his sport. This conveys an ideal world with a high lifestyle factor. But in his post, he explains that there is also another side that he doesn't put out there on social media. Joey Caruso suffered from compulsions, could no longer work and eventually had to abandon his apprenticeship. Therapies helped him to overcome this slump. It is important to him to tell his followers to talk about his problems, as this is the only way to change things.

Winner SIA Talents:

• Lifestyle category: Fabienne Wernli (26, Zurich)
• Travel category: Sergio Mistretta (20, Wollerau)
• Category Beauty: Samiha Masovic (25, Schlieren)
• Fashion category: Melanie Pfirter (24, Kaiseraugst)
• Category Entertainment: Enea Bristot (22, Bachenbülach)
• Category Sports: Marco Heiniger (21, Rümlang)
• Family category: Angelo Ponte (34, Fahrwangen)
• Category Music: Anna Schmid (21, Fehraltdorf)

Katharina Graf currently heads the 12 app. She entered journalism in 2008 as a staff writer for the youth magazine at the St. Galler Tagblatt. After graduating in cultural studies and economics, the 29-year-old started as an intern in Tamedia's corporate development department in 2015, where she oversaw the development and launch of the 12 app. After the successful launch, she moved to the editorial team of the 12 app, which she took over as head at the beginning of 2016. Katharina Graf is editor and co-author of the book "Hinter den Gleisen - Die Entwicklung der Bahnhofsquartiere in Schweizer Städten." As head of blogs, she will be responsible for its further development and repositioning as premium content.

Jacqueline Krause-Blouin will take over as editorial director of the mommy blog on July 1, 2019. She is deputy editor-in-chief of Annabelle and currently on maternity leave. Jacqueline Krause-Blouin started as a writer and lifestyle editor at the women's magazine at the beginning of 2015 and also took over as deputy editor-in-chief in the summer of 2015. Prior to that, the 31-year-old actress worked as an editor and chief of staff for, among others Spex - Magazine for Pop Culture, the Berlin Morning Post and for Rolling Stone, Berlin. She will continue to work as a writer for Annabelle in addition to her role as head of the mommy blog.  
 

For Pronto's new cross-media campaign, Dachcom sent the cleaning company on a secret mission. The aim of Pronto's overall communication remains to strengthen its position as the leading cleaning company in Eastern Switzerland.

Based on the core idea "There is no cleaning mission that Pronto does not complete successfully", the campaign was implemented photographically and cinematically in the best James Bond style. The campaign message "Mission: Clean." leaves no doubt that Pronto completes any cleaning mission, no matter how challenging, with flying colors.

A special version of the famous James Bond intro with an element of surprise was filmed for the cinema spot. The commercial will also be shown in St. Gallen cinemas next year, in the advertising block before the new Bond film.

In addition to the cinema spot, a large-scale F12 poster campaign in the St.Gallen area and central Switzerland, advertisements and social media measures will be used.

"Logic Compact" is the name of the innovative vape device, which is being promoted with the campaign claims "Click it. Vape it. Love it." and "Vaping just got simpler," it claims to have completely transformed the market for smoking alternatives in Switzerland.

The focus of communication is the practical magnetic capsule system and the reduced-elegant design, resulting in a completely intuitive and clean vape experience. The mouthpieces, which can be exchanged with a simple click, already contain the liquid with one of the five flavors: tobacco, menthol, berry mint, cherry or strawberry. Cleaning and maintenance of the device is completely unnecessary in this way.

Y&R Wunderman's stated goal is to make the Logic brand and its novel vaping technology better known overall and more inescapable for adult consumers. To this end, all aspects of the entire off- and online customer journey have been analyzed and strategized. A new Offer Strategy ensures that every potential buyer receives the most relevant offer at the right time and in the right place. With the help of newly developed key brand design elements for Logic Compact, print ads, out-of-home media, online banners, a brand website, POS material and a launch event were created.

The campaign will soon be on display throughout Switzerland.

"The loudest thing you'll hear is your heart racing." reads the Harley-Davidson website. You could put it another way: "The last thing you'd expect from Harley-Davidson is electric motorcycles." The brand is the epitome of volume and gasoline. And now apparently also wants to make the leap into the electric mobility age. Available September 2019. MullenLowe Paris lays the communicative foundation. With a campaign that is worth seeing - but could also be misinterpreted. After all, many a die-hard Harley fan's hair will stand on end at the thought of the electrified myth. Have a good ride!

The Media.Research.Group's annual advertising market study wants to know from advertising clients and agencies how they use and assess the most important media research. 20 media researches are surveyed. 375 clients (exactly half of all Top750 advertising clients) and 44 agencies disclosed how they use and assess this research.
 

In view of the current restructuring of the advertising market, it is to be feared that traditional media research, especially that which measures the use of print media, will lose importance among clients and agencies, that their use by advertisers will decline and that their assessment will be less positive. However, when looking at this year's survey results, those responsible for these media surveys are relieved to see that none of this has happened.

Both clients and agencies use MACH Basic most frequently for their communication work. Six out of ten clients (60.6%) do so, of which 11% use it very frequently and 26.5% frequently. Among agencies, 92.1 percent use MACH Basic, 34.2 percent very frequently and just as many frequently. 

Clients used each of the ten most important media research surveys more frequently in 2019 than in the previous year. The use of MACH Basic increased by 1.5%. In a five-year comparison, however, this results in a decrease of 5%. The situation is better for agencies. Here, MACH Basic has increased by 6 percent compared to the previous year and in a five-year comparison the increase is 0.4 percent.

56.1% of clients use MACH Consumer, of which 9.6% use it very frequently and 24.5% frequently. Among agencies, 89.4 percent use MACH Consumer, 42.1 percent do so very frequently and 34.2 percent frequently.

The use of MACH Consumer by clients increased by 3.5% compared to the previous year. However, a five-year comparison shows a decrease of 3.7%.

The situation is similar for agencies. Here, MACH Consumer increased by 11.7% compared to the previous year and thus achieved the highest growth rate of all media research. In a five-year comparison, however, this figure still represents a drop of 4.3%.

Two out of three agencies (68.4 percent) use the Mediapulse TV panel, 28.9 percent of them very frequently and 23.7 percent frequently. The Mediapulse TV panel is only half as important for clients. It is used by one in three (36.4 percent), by 7.3 percent very frequently and by 13 percent frequently.

The use of the Mediapulse TV panel by clients increased by 3.9% in 2019. The panel also increased by 2.5% in a five-year comparison.

The situation is surprisingly different for agencies. Here, the panel recorded a year-on-year decline of 3.9% and a five-year decline of 2.4%.  

Agencies clearly give MACH Consumer higher marks than MACH Basic. The reverse is true for clients. Nine out of ten agencies (90.6 percent) rate MACH Consumer as very good or good; 28.1 percent as very good and 62.5 percent as good. Among clients, MACH Consumer and MACH Basic are most frequently rated as very good (by 23.3 percent). MACH Basic was also rated as good by 37.7 percent of all clients, while MACH Consumer was only rated as good by 29.6 percent.

In contrast, the assessment of the Mediapulse TV panel is somewhat less positive. Six out of ten agencies (59.4%) rate the panel as very good or good. However, only 6.3 percent of agencies gave it a very good rating. With this rating, the panel is only in 12th place among agencies. The situation is only marginally better for clients. One in five (22%) rate the panel as very good or good. Here too, only 4.5 percent give it a very good rating. This is still enough for 9th place among clients. (Walter Weder, Media.Research.Group)

In the print category, French-speaking Swiss journalist Camille Krafft won the prize with her text "Le système Constantin" about the president of FC Sion. The article appeared in Le Matin Dimanche. For her six-page portrait, Krafft had not stopped at the Valais emperor according to the Swiss Press Award website. In the meantime, Krafft works at the newspaper 24heures.

Zurich-based Florian Imbach, an editor at SRF Rundschau, was awarded in the video category. His contribution on Swiss television appeared under the title "The best friend - a police informer". It deals with a woman who is wrongly accused of child abuse. In the end, however, the case against the woman is dropped.

Rahel Walser, editor of Radio SRF in Basel, was honored as a radio journalist. Her contribution was called "Expensive Misdirected Incentives in the Health Care System", a research about the "commercialized health care system".

Pierre Pistoletti from Cath.ch won in the online category. With "The Wolf in Sheep's Clothing" he investigated sexual abuse in the church. Through interviews and testimonies on video, Pistoletti dared to ask the essential question: "What are the structural causes of the church that encourage abuse in it?", says the website.

The winner of the Swiss Press Local Award is Alessandro Bertellotti from Origlio TI with "The Man on the Train" on RSi (Radiotelevisione svizzera). The feature is about an African from Mali who hid on a train before entering Switzerland and died when he came into contact with the power line.

The title "Swiss Photographer of the Year" was awarded to Stefan Bohrer from Basel (View) with the image of a column of smoke over the Basel harbor area (Werbewoche.ch reported). The photojournalist was on the scene of the fire at the container terminal before the police cordoned off the area. This is how the picture was taken with teenagers staring spellbound at the column of smoke in the background (see picture below).

The Fondation Reinhardt von Graffenried awards were presented on Wednesday evening in Bern. They are endowed with 20,000 Swiss francs each per category - print, online, radio and video, local journalism and photography. The six honorees also received the Diamond for outstanding work. (SDA)

All award-winning articles can be found in the following PDF brochure: