Administrative institutions often have to contend with the preconceptions that they are dusty, complicated and cumbersome. With this starting position, it is difficult to present oneself as a modern and attractive employer. The SVA Zurich - the competence center for social insurances - has therefore developed an employer branding campaign together with Partner & Partner, which addresses the aforementioned problem and eliminates the prejudices by means of an image film and seven teasers.

The films were realized in collaboration with the film producers of Who's Mcqueen and - with the exception of the janitor Rolf and the film crew - produced exclusively with employees of the SVA Zurich. The result is a one-shot short film that focuses on the people and their tasks. Rolf the janitor is the main protagonist, who is accompanied by the camera on his round through the SVA building and tells what the company does. The total of seven other teasers each focus on a specific topic and prejudice. The message behind them: "Prejudice hinders career opportunities".

The campaign is launched on various channels and is aimed exclusively at selected target groups - potential applicants. 
 

On behalf of the Institute of Computer Science at the University of Zurich, the TrueStory agency designed a campaign for the Master's program that was to be short and concise in an age of information overload and short attention spans. That's why the key visual "level up" was designed to show bachelor students the advantages of the master's program in an "avatar-like" design.

In addition, a headline campaign shows the added value that a master's degree at the Institute of Computer Science can bring. The key visual and the headlines are used in various digital and analog advertising formats.

Directly at Schlieren train station, 420 apartments and 4,500 square meters of retail, office and commercial space will be built in the new 125,000-square-meter site "amRietpark" by spring 2020.

The agency Walder,Werber was commissioned by CSL Immobilien with the area marketing of the construction project. First, the agency developed the area positioning and built an area identity that is consistently based on the core values "Neighborhood", "Community" and "Innovation". For the tenants, an interactive platform was created that promotes mutual exchange and cross-addressing. In a second step, a marketing communication was created for the future construction stages that can be experienced on various channels and, above all, live on site. Events such as the Limmattaler Wiesn Gaudi or the Fondue Chalet are already being held on the site.

Furthermore, the agency accompanies the marketing of the apartments. In a showroom, the starting signal was given for the first letting, and preparations are currently underway for the Schlierefäscht 2019, which takes place every four years and is actively used for marketing communication. There, the various target groups such as the urban "Couple", the young family, the senior couple or the aspiring start-up, can be made aware of the project.

A campaign with geolocation was to generate more traffic for Benu pharmacies. For this purpose, a new loyalty card "myBENU" was introduced by means of a landing page, an app, informative brochures, POS posters, and online and social media communication.

The geolocation worked in such a way that within a radius of 500 meters around each Benu pharmacy, a message was displayed to the target persons on their smartphones inviting them to order a "myBENU" card online or in the store. A poster display in the same zone was also intended to increase the advertising impact. 
 

In Flagranti was commissioned to give Energie Seeland (ESAG), a regional basic supplier of electricity, water, heat and telecommunications, a new image. For this purpose, the agency was able to engage the top swinger Christian Stucki as brand ambassador, who in the cinema spot with the words "I get my energy at home. In Seeland", he expresses his local ties. This is also evident in the campaign with advertisements, posters and various online measures, and the claim "The power from here" is intended to underline the whole thing. In addition, the In Flagranti agency carried out a CI and CD refresh for ESAG and redesigned its customer magazine.

Guest lecturer from Paris: Raelene Martin, Policy Manager, Commission on Marketing and Advertising, ICC International

"Building consumer trust through responsible marketing" is the guiding principle of the ICC Code - in exact wording: ICC Advertising and Marketing Communications Code. Its relevance has not changed with the tenth revision of 2018, as Raelene Martin, Policy Manager Marketing and Advertising at ICC International, assured.

According to Martin, the main changes relate to the clear conceptual extension to all digital advertising channels and a new age classification for children and young people. Whereas there were previously no age categories, a distinction is now made between children "younger than 12 years" and young people "13-17 years". However, it still applies to both age groups that corresponding advertising requires special consideration. ICC has launched a dedicated website for the new Code, with all the important information on the new rules, a training tool for communications professionals, and specific rules for alcohol, direct marketing and environmental issues.

Dr. Marc Schwenninger, legal secretary of the Swiss Commission on Fair Trading (SLK), then used a number of practical examples to explain the effects of the ICC Code in the assessment of a complaint. Specifically, there are three areas that are not covered by Swiss law and the principles of the Fairness Commission and for which the SLK refers to the ICC Code. On the one hand, this relates to the aforementioned advertising, which is aimed specifically at children and young people, and on the other hand to the issue of "social responsibility", i.e. violations of socially widely accepted values. In the presented case from 2008, a telecom company advertised with a subject showing a desperate man trying to drown himself in the toilet. Although the complaint was rejected, the problem can be well illustrated by this. The third area in which the SLK refers to the ICC Code is advertising for environmental and sustainability issues, for which a particularly strict burden of proof applies.

Rejected for clear advertising exaggeration: did not violate social values.

Dr. Marc Schwenninger, Legal Secretary Swiss Fairness Commission, explains in which cases the SLK relies on the ICC Code.

Christian Merk (President German-speaking Switzerland Section KS/CS), Raelene Martin (ICC International), Thomas Pletscher (Secretary General ICC Switzerland) and Marc Schwenninger (SLK) (f.l)
 

As Account Director, he will support clients in strategic and conceptual work as well as the consistent implementation of brand strategy and communication planning. He will also take on mandates in the area of reputation management for the new Reputation Affairs platform. As a member of the Executive Board, he will be responsible for quality assurance and increasing the agency's efficiency.

Simon Wüthrich was previously responsible for Webrepublic's brand management and internal and external communications for five years. He raised the national profile of the agency, which was founded in 2009, planned and supervised public appearances by the management and key experts and was responsible for the planning and implementation of content marketing and social media campaigns. Before joining Webrepublic, Simon Wüthrich worked in brand management at Zurich-based bag manufacturer Freitag, ensuring that the brand's unmistakable character was also showcased online.

In 2016, he completed the CAS "Brand Leadership" with Peter Felser at the HWZ Zurich. In a previous life, Simon Wüthrich studied history, philosophy and modern German literature at the University of Zurich and Humboldt University in Berlin. In addition to his studies, he worked as a journalist for the NZZ and Zürichsee-Zeitung and as a blogger and editorial director for Peter Hogenkamp's Blogwerk.

Accounts associated with the defendants have been blocked, it added. The suspects had been warned that their activities violated the terms of use, but did not cease them, Facebook added.

By filing the lawsuit in a US court, Facebook wanted to send a signal: "That this type of fraudulent activity on our services will not be tolerated," the company explained.

After Facebook recently had to deal with a series of data protection scandals, the photo platform Instagram, which belongs to Facebook, announced last year that it would take stronger action against users who artificially increase their follower numbers. Users who are considered influencers and have a large fan base can often land lucrative advertising deals. (SDA)

With a new corporate design and a changed overall appearance, Cevi Switzerland is now a pioneer for all associations, departments, members and the public.

Due to the decentralized organizational structure of the association, the visual design of Cevi Switzerland was heterogeneous and varied. The aim of the new concept was to create a uniform and clearly structured image of the youth association by changing its appearance. This was to reflect the values represented by Cevi Switzerland, such as community, experience and trust. In addition, the associated departments were to be motivated to adopt the new "look" by a convincing result.

In order to achieve this goal, the homogenization of Website with print templates in focus. In addition to revising the visual language, typography and color selection, a new logo was created. Furthermore, the layout of all business stationery and advertising material was adapted to the new concept. In addition, the new website now also offers the option of Web-2-Print templates for important documents. In order to implement the new image in a sustainable manner, the conceptual specifications were finally bundled in a corporate design manual.

Not all polo shirts are the same. That's why the advertising and design agency rosarot opted for a special staging of the polo shirts for the launch of the new AD.M collection. In collaboration with the Zurich production company Filmgerberei, exciting online commercials were created that convey the fashionable groove of AD.M with dance moves.

With the messages "I don`t love YOU. I love NEW." for the new knitted polo shirts in spring and "Born to be styled." for the new summer collection, the brand is drawing attention to itself. And not just with videos on YouTube, Vimeo, Facebook and Instagram, but also with various online marketing measures (Adwords, influencers, displays and banners) and traditional print advertisements.

Facebook expects the latest data protection scandals to cost the online network up to five billion dollars. In connection with corresponding investigations by the US Federal Trade Commission (FTC), Facebook already set aside three billion dollars in the last quarter for possible fines. In total, the burden could reach five billion dollars, the company explained on Wednesday.

The FTC's investigations can end with a fine or a settlement, for example. The investigation was primarily triggered by the Cambridge Analytica scandal.

Facebook can easily digest such an amount - the online network has cash reserves of over 45 billion dollars. Investors were relaxed following the announcement of the provision: the share price rose by more than seven percent in after-hours trading.

At the same time, the provision pushed profits down to 2.43 billion dollars in the last quarter, compared to just under 5 billion dollars a year earlier. Revenue rose by 26 percent year-on-year to just over 15 billion dollars. As before, 93 percent of advertising revenue is generated on mobile devices such as smartphones.

The number of monthly active Facebook users grew by around 60 million to 2.38 billion within three months. Every day, 1.56 billion users accessed the online network - compared to 1.52 billion in the previous quarter.

Across all Facebook offerings - the Group also includes the chat services WhatsApp and Messenger as well as the photo platform Instagram - 2.7 billion users were active, 2.1 billion of them daily.

The growth came primarily from Asia. In Europe, the number of users active at least once a month increased by 3 million to 384 million. Last year, the number of European users fell temporarily, presumably due to the changeover to the General Data Protection Regulation (GDPR), which required new consent for data processing to be obtained.

The number of employees has grown from just under 35,600 to almost 37,800 since the beginning of the year. Among other things, Facebook is constantly expanding the teams that delete unauthorized or criminal content. In the past quarter, the online network was criticized, among other things, because the live video of the devastating attack on two mosques in Christchurch, New Zealand, was streamed via the Facebook platform.

In the Cambridge Analytica case, the developer of a survey app passed on some information from millions of Facebook users to the data analysis company years ago. Facebook emphasized that the developer had violated the rules. However, the online network still came under fire because the data transfer was possible in the first place - and because Facebook had known about it since the end of 2016, but was satisfied with the assurance that the data had been deleted.

The FTC launched its investigation around a year ago after the case became public. Among other things, the authority is investigating whether Facebook may have violated an agreement with the FTC from 2011 by allowing the transfer of data. At that time, the online network had agreed in a settlement following data protection violations, among other things, not to pass on any user information without their consent. (SDA)

In times when hamburgers are often overloaded with ingredients, the Signature Burger sets an example: Free of any frills and reduced to what really matters - the taste. 

Under the claim "Everything a burger needs", McDonald's is now positioning two new burgers from the signature range in its new campaign: "The Farmer" and "The Classic". In the TBWA\Zürich TV commercial, McDonald's also satirizes exaggerated and superfluous ingredients and uses a fairy, a goat and a top model as supporting actors. The main role, however, is played by taste.

The campaign used all communication channels such as TV, social media, display & mobile banners and OOH. There were also exclusive promotions for McDonald's app users: among other things, they were able to enjoy the new signature burger one day before the official launch.