Following the departure of Roland Bischofberger (pictured above), the Communications department is being restructured. In addition to his role as Chief Strategy Officer and member of the Executive Board, Mick Fernhout will also head up the Corporate Affairs department in future. The 51-year-old has been working for UPC since January 2018 and previously held various management positions within Liberty Global, including responsibility for UPC's communications in the Netherlands.
 
Bernard Strapp will be responsible for external communications as Head of Public Relations with immediate effect. Strapp has been working in external communications at UPC for four years and was most recently responsible for the media office. The 34-year-old is now responsible for active and reactive corporate communications across all existing channels and for ensuring UPC's integrated communications. In this context, he strengthens the media spokesperson team with Stephanie Niggli. Having worked at McKinsey & Company and Burson-Marsteller (now Burson Cohn & Wolfe), where she was responsible for mandates including Huawei, Oracle and Accenture, the 30-year-old has extensive expertise in the areas of IT, telecommunications and technology. Niggli has been working in communications at UPC since October 2018.
 
This means that Bernard Strapp, Massimo Gonnella for French-speaking Switzerland and Stephanie Niggli will represent the company to the public in future. 30-year-old Alexandra Bini will take over as Head of Internal Communications & Integration and relinquish her role as media spokesperson.
 
Roland Bischofberger has been responsible for the communications department at UPC (then Cablecom) since 2010. He is leaving the company to take on a new role as Head of Communications in an international group. Severina Pascu, CEO of UPC, has nothing but praise for the 39-year-old in a press release: "As Head of Communications and a member of the Executive Board, Roland made a significant contribution to changing the company's image. I would like to thank him for his valuable contribution and wish him all the best for his future career. At the same time, I am convinced that we are optimally equipped for the future with the new setup and congratulate Mick, Bernard and Alexandra on their new roles."

The film shows the breadth of the construction directorate's field of activity and thus makes it clear to the viewer that actually almost everyone comes into contact with the cantonal administration. Balz Chen, copywriter at Filmgerberei, explains: "At the Construction Directorate, you are part of a huge organization - and yet you see how what you do manifests itself in daily life throughout the canton. We were very impressed by this meaningfulness and the variety of tasks, which is why we wanted to convey both in the film."

Thus, the variety of tasks was packed into a flowing story in everyday life, summarizing four overarching fields of activity: planning, building, managing and maintaining. To achieve this, various stylistic means were combined; real film meets animation and animated typography, statements in image and sound are underlined in a targeted manner. The playful rhythm as well as the varied transitions are meant to make the viewer feel the abundance of professions and fields of application - and that the construction department is anything but dusty. 
 

Gstaad Marketing is responsible for the marketing of the Gstaad region as well as the complete communication of Bergbahnen Destination Gstaad and Gstaad Saanenland Tourismus. In April, a comprehensive corporate design relaunch for Destination Gstaad was implemented by the Erdmannpeisker agency.

The new corporate design of the destination Gstaad is to show a uniform and contemporary appearance in all media with a box design. In the tourism sector so far rather unseen, this appearance with the new image look should be well accentuated. The new design is versatile. The brand logo has also undergone a redesign. It is more contemporary and much easier to read thanks to a more compact design. 
 

Geyst (Old German for spirit, Latin spiritus) connects people with brands, through digital and analog experiences that mesh seamlessly. Geyst's approximately 40 employees develop branding concepts, communication strategies, digital platforms and tools, and designs for pixel and print.

With the merger of the agencies Profil1, HessKissSulzerSutter and Straumann, the owner-managed agency found its current form in 2014. Christophe Vouillamoz CEO & Partner von Geyst: "Our agency combines traditional design and realization craftsmanship with creativity and sophisticated technology. With our multidisciplinary team, we have both the know-how and the clout to fully advise and accompany our clients in the age of digital transformation. We are very pleased to be a member of LEADING SWISS AGENCIES."

The agency's most important clients include Julius Baer, Mercedes-Benz Commercial Vehicles, Ronal Group and IWC. In addition, the agency accompanies up-and-coming smaller clients such as startups from the fine-tech sector - and various non-profit organizations.
 

Competent advice should be this added value. The campaign therefore shows that all customer wishes should be fulfilled at the Migros counter thanks to skillful craftsmanship. The implementation of raw meat and fish was a challenge in the filming and photographic realization.

The campaign is used in all relevant online and social media formats, as well as in advertisements, digital own media and via in-store announcements. The butcher's cleaver and knife with a slate background are the campaign's signet and are intended to convey at a glance that it is all about the butcher's trade. They are the central theme and appear in all advertising material. The campaign, which can be varied, is used by Migros for important seasonal focuses such as Easter and can be used all year round. 

Finding a suitable name for the baby is one of the most emotional tasks for expectant parents and can usually take several weeks. Swissmom.ch wants to support parents in the search for a name and has therefore created the website First names.swissmom.ch where future parents can find information and inspiration from more than 15,000 name suggestions. Based on the spelling, meaning, origin and popularity of the name, users can narrow down their choice step by step and thus find the right first name for their offspring.

Swiss parents

"Traditional television is not relevant for me": In a recent Simon-Kucher survey, well over 60% of streaming-savvy respondents in the majority of participating countries agreed with this statement. Australia, France and Germany brought up the rear with 46, 57 and 58 percent respectively; in the latter, however, the use of freely available content from traditional TV channels (e.g. via media libraries) is comparatively high at over 70 percent. "More and more people are turning away from linear television," says Lisa Jäger, media expert and partner at Simon-Kucher. "But what are they doing instead? As the answer to this has a major impact on the advertising market, we took a close look at this in our study."

More and more people are using video streaming instead of traditional television: more than 1.02 billion worldwide last year, according to Statista. This figure is expected to rise to 1.24 billion by 2023. This is also reflected in the survey - on average across countries, almost 75% of streaming-savvy respondents agreed with the statement that streaming is replacing traditional television in their country. Singapore (95%), Mexico (88%) and the USA (84%) are particularly consistent in this regard. "Streaming services are particularly popular in countries with little or no attractive public TV offerings," says Jäger. "As users across all countries reject advertisements, they prefer to use video streaming instead of private, ad-financed TV channels."

According to the study, the quality of the content offered was more important than the price when choosing a streaming service in all participating countries. All countries except one also stated that they would be happy to pay a higher monthly price for their streaming subscription if there were no commercial breaks. The approval rates for free streaming with commercials were below 15 percent in all countries.

But what can we expect from the entry of another strong competitor like Apple into the market? Users are quite positive about the new offering: When asked whether they could imagine subscribing to Apple TV+, between 25 and 45 percent answered "yes" and 40 to 57 percent "maybe" in eight out of nine countries. Only Mexico falls out of the picture here, with a clear 69% saying yes and 23% saying maybe. There was also general agreement that a monthly price of around ten euros for the service was considered fair by many users; only in the Latin American countries was the willingness to pay slightly lower.

For competitors such as Netflix or Amazon, this is not such threatening news: In seven out of nine countries, most participants stated that they would use Apple TV+ in addition to their existing subscriptions. In Latin American countries in particular, between 46 and even 63 percent of respondents said they would subscribe to the Apple offering in addition to their existing services. In three quarters of the countries, less than ten percent would cancel all existing subscriptions because of the Apple offer.

"This is good news for the industry, although the competitive pressure between different streaming providers in Europe and the USA, for example, is much stronger. Companies have to continually impress with high-quality content in order to attract and retain customers," says Jäger. "It will also be exciting when another player enters the market this fall with Disney's streaming service Disney+. Although the Disney+ offering is likely to be aimed at a different audience than the typical Netflix customer in terms of content, it cannot be ruled out that there will be cut-throat competition."

In Bülach-Nord, the 60-meter-high tower extends over 18 floors and offers 75 condominiums. The building is being constructed in Glasi, Bülach's newest district, and is intended to be the future home for a selective clientele. Potential buyers can choose between different floor plans and three development design lines that are adapted to individual needs.

The Matchcom agency implemented the visual identity and the market presence and also designed and programmed the website in cooperation with Datahouse. On the website Jade-Buelach.ch prospective buyers can use an apartment configurator to furnish their condominium with just a few clicks.

Furthermore, Matchcom designed a sales brochure, floor plan booklet, advertisements, Google Ads, social media campaigns and a billboard campaign for Jade. There is also an on-site showroom and marketing board.
 

As the Walt Disney Company Switzerland writes in a press release, Avengers: Endgame has topped the list of Swiss cinema releases with box office takings of CHF 4,121 million since the film's release. It was also the best April start of all time, the most successful start of 2019 to date and the best superhero start of all time, with the Marvel blockbuster opening more successfully than any other Disney film in Switzerland before. 

In the USA, the blockbuster even achieved the most successful opening weekend of all time with a box office takings of 350 million US dollars, while worldwide it has so far grossed 1.2 billion US dollars in just five days, making Avengers: Endgame the first film to break the one billion mark in such a short space of time. The film also opened at number one in the box office charts in all countries.

The search for the right vehicle is often difficult and time-consuming, and the range of vehicles on offer is often so large that prospective buyers without the appropriate know-how quickly reach their limits. This is where "Car For You" comes in. The new car platform focuses on users without a great deal of vehicle knowledge: With a transparent price check using a self-learning algorithm, "Car For You" shows how fair the price of a vehicle is in comparison with similar offers, thereby creating certainty for the user that the desired vehicle is really within a reasonable price range.

"Car For You" also offers innovative features such as 360° exterior and interior views: "This gives prospective buyers a completely new search experience - as if they were viewing the vehicle on site," explains CEO Ivo Streiff. A free money-back guarantee for selected vehicles rounds off the experience.

"Car For You" was launched as a basic version at the end of January and has been further developed in agile start-up mode in recent weeks, with new functions and services added. The aim is to convince not only potential buyers but also garage owners of "Car For You" and to establish itself as a leading platform in the market in the medium term. "We want to present our users with transparent and fair offers from credible providers and thus position ourselves as a trustworthy partner," says Ivo Streiff.On "Car For You", vehicle dealers also benefit from conditions that are unique in the market.

The launch is accompanied by a national campaign implemented by Freundliche Grüsse with the claim: "Find the car that fits your life". - to be seen shortly on Werbewoche.ch.
 

The new program will be called "Es geschah am ..." and will focus on an event from recent Swiss history in documentary and fictional form. "It will start with the case of the Spiez ghost train in 2006," Wappler told the View. There will also be shows. For example, "May I have this dance?" will be broadcast again in 2020. And the "Tagesschau" will continue to be broadcast at half past seven - but will have a new studio and a slightly different appearance.

In addition, Wappler is working on the implementation of major projects, such as the establishment of the culture editorial department in Basel and the construction of the newsroom and Radiohall in Zurich. "On the one hand, we will be able to strengthen regional reporting in connection with a partial move of radio information from Bern to Zurich - with more correspondents in our regional newsrooms," the SRF boss told CH-Media's newspapers on Saturday in this regard. On the other hand, the reorganization will create new working environments that will favor mobile work on the road, i.e. directly from the regions, Wappler also explained.

On top of that, SRF is to develop its own platforms on the Internet in order to keep up with American streaming giants. He said that one could not influence the algorithms of Youtube, Facebook and Instagram. "We therefore also need our own platforms and are in the process of developing a new SRG player that will bundle the offerings from all language regions," Wappler told CH-Media newspapers. (SDA)

The city of Zurich waived a building lease interest for the land in Leutschenbach, the statement continued. SRG was thus using the site free of charge - and this circumstance had also been an issue before SRG sold a plot of land on Hagenholzstrasse to the insurance group Swiss Life.

The city of Zurich had also been interested in the property and had hoped - in vain - to win the bid. (Werbewoche.ch reported). From the SRG it said in this regard to the SonntagsBlickthat real estate sales would follow a clearly structured process. (SDA)