Since last week, perhaps the largest hidden pictures in Switzerland have been decorating the Mall of Switzerland. The largest measures almost 30 square meters. At four prominent locations, the illustrations invite young and old to a special egg hunt. Excerpts of the hidden object pictures were used in the form of teasers online and on posters and advertisements to prominently promote the campaign. The egg hunt will run up to and including Easter Monday, with family prizes worth 10,000 Swiss francs.

To make consumers aware of their opening hours over Easter, Burger King commissioned the agency Freundliche Grüsse to create a poster campaign. In the process, the Whopper was given an egg-shaped appearance to match the holiday.

The posters can be found during the holidays at various billboard locations near Burger King stores throughout Switzerland.

Amigos wins the title "Master of Swiss Web 2019" and is thus the deserved overall winner of the 19th Best of Swiss Web Award Night. The development, commissioned by the Federation of Migros Cooperatives and implemented by Dreipol, together with Liip, convinced many of the approximately 100 expert jurors as well as the readers of Netzticker and the audience of the award night. In addition to the master's degree, the project also won gold in the digital commerce and marketing categories.

80 awards in the categories 

Of the 340 projects submitted to the Best of Swiss Web, 86 made it onto the shortlist, from which the 100-strong jury of experts finally selected 11 gold, 28 silver and 41 bronze winners. All of these projects received the corresponding prizes at the award night, as well as praise from the laudators and the jury presidents.
 

The Goldbach Crossmedia Award was presented for the 15th time this evening. For the second time, the event took place as part of the Best of Swiss Web Award Night in the Samsung Hall. The 12-member independent jury of experts, headed by Marco Taborelli (Marco Taborelli Consulting), chose the "Grosseltern Vorverkauf" campaign by Jung von Matt/Limmat. 

The children's book "Gian and Giachen and the shooting star mountain" was available for purchase exclusively by grandparents for two weeks in April 2018. With this campaign, Graubünden Ferien wanted to give grandparents and their grandchildren unforgettable moments, as they announced in a press release. Around 80 bookshops throughout Switzerland were enthusiastic about the idea of this exclusive pre-sale and took part. Grandparents had to identify themselves at the checkout with a photo, a drawing or a letter from their grandchildren - or they brought their grandchildren to the pre-sale themselves. The pre-sale was activated via various media channels and lifted the book to number 1 on the bestseller list on the very first day of sales. "We are incredibly proud of the award, because it can be seen as recognition of how much attention to detail went into this cross-media and sales-driven campaign. From the order button in the online store to the activation at the PoS, this campaign radiates human warmth everywhere. The purpose of bringing generations together with the help of the book was fully achieved," said a visibly delighted Dennis Lück on winning gold. 

In addition to the winning campaign, the second and third place winners were also honored at the Crossmedia Award. The "Rivella Unlimited Bottle" campaign by Notch Interactive received silver. And third place went to AMAG Import I Division Audi with its campaign "the Audi e-Hub", the launch campaign for the Audi E-Tron. This campaign was realized by MediaCom Switzerland. 

Even after 15 years, Michi Frank, CEO of Goldbach, is still passionate about the event: "This year, too, I am delighted with the various campaigns we have seen. It makes you realize what media can do today and how we can combine them optimally."

A festively set brunch table, lots of chocolate and - of course - an Easter bunny. DD COM created a campaign for Sprüngli to show that Easter is at home at Sprüngli. The key visual, which lets you look through a keyhole at a set dining table, forms the centerpiece of the cross-media campaign. Other atmospheric images and illustrations are used channel-specifically in brochures, advertisements, banners, and window elements, as well as on the homepage and social media. The common thread of the storytelling is the Easter bunny Nico, who - photographed or illustrated - can be found in almost every visual and tells Sprüngli's Easter story, from the creation and production of Easter specialties to inspiration for the brunch table at home.

Susanne Kunz can look back on a long career at SRF: The then 18-year-old first appeared in front of the camera in 1997 for the youth program "OOPS! Later, she presented shows like "Task Force" and "Tapetenwechsel - Das grosse Zügeln. Starting in 2000, she guided the guessing show "Eiger, Mönch & Kunz" for five years before taking over as host of the successful Monday night quiz show "1 gegen 100" in fall 2008.

Now, however, Susanne Kunz is going in a new direction and has decided to give up hosting "1 gegen 100" in order to concentrate fully on her acting career at the moment. Her last show will be broadcast at the end of 2019.

"It was an exciting time on '1 against 100' and I am very grateful for the successful collaboration with the great team, for the extremely loyal audience and the brave candidates who ventured onto the game island. Now I'm looking forward to new challenges, and in the future I'd like to devote myself more to acting on stage and in film," says Susanne Kunz.

The successor to Susanne Kunz on "1 gegen 100" has not yet been determined, according to the statement, and will be communicated at a later date. The first show with the new presenter will be broadcast on Monday, January 6, 2020, at 8.05 p.m. on SRF 1.

Peter van der Touw, CEO of Notch Interactive, is delighted to have won the pitch: "Supporting the number 1 in this dynamic market environment in terms of communication is a very exciting challenge that we are happy to accept."

With sales of 184.7 million and over 12,500 products, LeShop is the leading online supermarket in this segment. In addition to a home delivery service, the Migros subsidiary also offers free deliveries to over 100 PickMup pick-up locations.

According to the press release, work on the multi-channel campaign is already in full swing at Pflanzschulstrasse. The first works by Notch Interactive will soon be seen throughout Switzerland.

Krebs joined the agency group as COO in March 2013 and was appointed CEO of the former agency ZenithOptimedia in the fall. He previously held various positions at the OmnicomMediaGroup.

The strong management team built up under Krebs in recent years will now continue to run the operating business as before until Krebs' successor is announced in the coming months.

Frank-Peter Lortz, CEO Publicis Media DACH, said in a press release: "Beat has successfully restructured and developed our media agencies in Switzerland with the support of the operational management team. Together with his management team, he has merged Starcom and Zenith as independent agency brands under the umbrella of Publicis Media and built up consulting teams and practices based on the international model. Publicis Media was able to position itself as one of the leading agencies in the online sector in particular and was able to offer programmatic solutions earlier than others. Today, the agency group is economically successful and can look back on solid growth over the past few years. This is also reflected in the client wins such as Coty, Generali, Mercedes Benz and L'Oréal. We would like to thank Beat for the trustful cooperation. We wish him all the best, both professionally and personally."

Award founder Roland Bieri and former project manager Daniel Bieri are stepping down from the operational management of the award after 15 years and handing over the management to the sponsoring association. The Swiss Public Relations Association SPRV (PR Suisse) is now the sole owner of the trademark rights.

Under the new management, the national award is taking a break this year and is postponing the next event to 2020 with the Award Night. PR Suisse will provide information about the call for entries and the dates in due course. "With this step, we want to continue to develop the award sustainably, maintain our quality standards and network even better within the industry," says "pr suisse" President Judith Lauber.

Under the founding duo Roland and Daniel Bieri, the award has developed into a well-known quality brand over the last 15 years. It is supported by a broad circle of patrons, volunteers and sponsors from German and French-speaking Switzerland. "It would not have been possible without the passion and many hours of unpaid work of everyone involved," says founder Roland Bieri. "The IAM's involvement at the ZHAW has given it an additional profile in the specialist discussion," adds Daniel Bieri.

Since the award was founded, its independent jury of experts has presented a total of 30 "Iron Communicators". This is the highest award for networked and efficient corporate communication. Winners in recent years have included ABB/Serviceplan, SBB, Die Post/Jung von Matt/Limmat and the City of Winterthur.

The new appearance spans the period from the 2019/2020 season to the club's anniversary. In 2021, the Davos Hockey Club will celebrate its 100th anniversary and at the same time inaugurate its newly renovated arena.

Thjnk Zurich is looking forward to working with the 31-time Swiss champion and 15-time Spengler Cup winner. The first works can be seen after the summer break, according to the press release.

Localsearch, digital agency for Swiss SMEs and operator of Local.ch and Search.ch, launches LocalXpress, an online intermediary for emergency door openings. The service mediates contact between foreclosed apartment dwellers and registered locksmiths, providing both parties with an Uber-like platform to do so.

LocalXpress is based on a transparent fixed-price model and clearly regulated terms and conditions. This is intended to make nasty surprises and price disputes after the door has been opened a thing of the past. LocalXpress also wants to put an end to worries about missing cash: in addition to cash payment, participating locksmiths at least also offer payment by card or invoice. Another user-friendly feature is the live tracker. The location function is integrated into the platform and allows the user to track the current whereabouts of the ordered locksmith.

For opening a locked door, the associated locksmiths charge fixed prices valid throughout Switzerland. These are published transparently on the LocalXpress platform. Only the material costs, for example for a new cylinder, are additionally charged to the customer by the locksmith. Use of the service is free of charge for consumers.

All key services that have an advertising product from Localsearch can register with the LocalXpress mediation service. LocalXpress is already available in many regions of German and French-speaking Switzerland, and an integration of Ticino is in the works. The service will be continuously expanded in the coming months, according to the statement.

The Pestalozzi Children's Foundation is an internationally active children's charity that has been helping children and young people since 1946. It enables disadvantaged children to attend school regularly and promotes tolerance and mutual understanding. The agency at the airport convinced those responsible at the Pestalozzi Children's Foundation during a pitch. The first campaign will already be on show this summer.