With emotional images, they create awareness for the proper handling of dogs and point to the website Codex-hund.ch. They are part of a campaign of the Veterinary Office Zurich for a peaceful coexistence of humans and dogs.

The spots were created as part of the dog bite prevention campaign by Ogilvy Zurich and shot by Filmgerberei with the support of a dog trainer. The main characters of the spots are Lio, Henry and Rasmus.

The traditional building, which is now almost fully leased, is flourishing. The latest retail addition: the sports store Tempo-Sport is moving into the Seehallen. An image campaign is to support awareness in the region and raise awareness. Mobimo has commissioned the Zurich-based communications agency Matchcom with this task. The agency is currently providing creative visibility in the catchment area of the Seehallen with cheerful and colorful actors: Seven chirpy swimming ducks are to illustrate the immediate lake location as well as the versatile offer in the former weaving machine factory.

Don't think twice, just jump in at the deep end and move forward: with this philosophy, Livia Anne Richard has built up a small theater empire over the past almost twenty years. Her play "Dällebach Kari" made her nationally known in 2006, with the open-air theater Gurten she became a permanent fixture in Bern and with the open-air theater Zermatt ("The Matterhorn Story") she even gained international recognition in 2015.

"I like to improvise, follow my gut feeling and love to create new worlds again and again," says Richard, whose fund of ideas seems to be inexhaustible. She is supported by a team that shares not only her philosophy, but also courage, joy of playing and the desire to work together. Her next world premiere is this summer's "Matterhorn: No Ladies Please!". The play, which is again set on the Riffelberg in Zermatt, is about the Englishwoman Lucy Walker, who against all odds and prohibitions became the first woman to reach the summit of the Matterhorn.

Cla Martin Caflisch, President of the BPRG, particularly emphasizes the unifying element in Richard's work. "Livia Anne Richard touches a wide variety of people with her work. She addresses her audience with humor and depth in equal measure, communicating clearly and in a down-to-earth manner even when dealing with complex play themes. For this, we are honoring her with the Berne Communication Award." Over 150 members and invited guests attended the festive award ceremony at the PHBern.

Every year, the BPRG awards the Communication Prize to a person who has achieved exceptional communicative achievements without the need for specialist training. The prize winner demonstrates his or her communication skills in a talk with Sonja Hasler and receives a specially created work, this year designed by Bernese illustrator Boris Pilleri.

Previous award winners

• 2011 Steff la Cheffe, beatboxer and rapper
• 2012 Bernd Schildger, Zoo Director
• 2013 Francis Foss Pauchard, Olmo founder
• 2014 Hans Zurbrügg, Founder and President International Jazz Festival Bern
• 2015 Mujinga Kambundji, track and field athlete
• 2016 Prof. Dr. Thomas Stocker, Climate Researcher University of Bern
• 2017 André Lüthi, CEO Globetrotter Group
• 2018 Andrea Staudacher, Event Designer Future Food Lab

The Berne Public Relations Society BPRG is one of the seven regional societies of the national professional association PR Suisse with over 1500 members.

The 57-year-old was at his wife's catering stand on the barracks grounds when he was physically attacked for the first time by unknown persons at around 8 p.m., writes the Tages-Anzeiger on Friday. Baur confirmed the incident on Twitter.

After a scuffle, the perpetrators let him go. Half an hour later, the journalist was attacked again by around a dozen masked men at the stand. Baur was eventually able to break away. The stand, which was occupied by his wife and two of Baur's children, was vandalized by the vandals.

According to the newspaper, the attackers told the journalist to leave, saying that he was Weltwoche and SVP have no business at this location. "It was a planned action, it all happened very quickly," wrote Baur on Twitter. He condemns the act as an attack by "cowards" on his family.

The Zurich city police are aware of the incident, a spokesperson told the Keystone-SDA news agency. Several calls had been received. However, Baur was not injured and did not press charges. There was also no major damage to property.

The May Day Committee condemns violence against individuals, a spokesperson told Keystone-SDA. So far, there have never been any problems. According to the committee, there were over 60 stands at the festival on the barracks grounds with several thousand participants.

Baur is the domestic editor of the newspaper published by SVP politician Roger Köppel. Weltwoche. He has received several awards for his research, including the Zurich Journalism Prize in 2014. However, his texts are not without controversy. Last year, the Zurich High Court convicted him of personal injury following a lawsuit by former banker Rudolf Elmer. (SDA)

The local artists Gina-Maria Schmidhalter, painter, photographer and illustrator from Termen, Roman Perren, wood artist from Brig and Pedro Rodrigues, photographer from Visp exhibit their works in a railroad carriage of the Matterhorn Gotthard Bahn. Until May 12, 2019, the train will travel several times a day on the Visp/Brig to Andermatt line and from May 13, 2019, between Fiesch -Brig/Visp and Zermatt. The traveling exhibition is entitled "Views". All three artists are concerned with processes of natural or man-made change in the Western Alpine landscape that characterize the route network of the Matterhorn Gotthard Railway. The creative interventions on display call for an examination of the subject matter.

Germans searched for work-life balance more than 13,600 times per month on average in 2018, an increase of 24 percent compared to 2015, according to an analysis of search queries on Google by SEMrush. Women were also asked about their startup challenges and motivations. "According to Startup Monitor, the proportion of female founders in Germany is rising steadily, but relatively slowly. We would not reach parity between male and female founders like this until the 22nd century," says Olga Andrienko, Head of Global Marketing at SEMrush. "That's why we analyzed search queries to find out which gender-specific startup hurdles and motives Germans are particularly concerned with."
 
According to the SEMrush analysis, the topics of family and career and disadvantage in the workplace play a particularly central role for searchers: Search queries on "reconciling family and career" have doubled since 2015. For Lisa Jaspers, founder of Folkdays.de, this was a personal founding motivation: "I couldn't imagine starting a family in my salaried job as a consultant. Unfortunately, most corporate structures are not particularly family-friendly. Personally, I wanted more freedom to organize my working hours."
 
In addition, "gender pay gap" was searched for more than 4,300 times a month on average last year. The so-called glass ceiling also concerns Germans - 118 percent more often than in 2015, users searched for "glass ceiling women" in 2018. Stefanie Treiber, founder of Industriestil-deluxe.de, appeals to the business world: "We still live in a male-dominated business world, in which women are not trusted to do the same, or women do not trust themselves to do the same. Which is a pity, because in over ten years of independence I have made the experience that male colleagues often take the mouth too full, whereas women often work more thoughtfully, more conscientiously and above all more sustainably in projects."

The analysis of search queries on Google can optimally complement the representative survey results on gender-specific motives and hurdles for founding a company. It is therefore well worth taking a look at what keywords and questions users ultimately search for on their own initiative on the Internet and comparing these results. The analysis of web data allows conclusions to be drawn about which topics and issues are gaining or losing social relevance. This makes it possible to identify clear trends.

Chanchal Biswas returns to the editorial team of the Worldwebforum after a one-year stint at the NZZ on SundayHe was a member of the economics department from 2002 to 2007, before briefly turning his back on journalism and working for an IT service provider. In 2010, he became the editor and deputy editor-in-chief of the NZZ on Sunday. In September 2016, he also took on the role of Head of Digital. Chanchal Biswas studied economics and business administration at the University of St. Gallen and gained his first journalistic experience as a trainee in the economics department of the NZZ. "I am delighted that we can once again count on Chanchal Biswas' excellent journalistic skills and leadership competence," says Luzi Bernet, Editor-in-Chief of the NZZ on Sunday.
 
Chanchal Biswas is taking over the management of the Economy division from Daniel Hug, who is leaving the NZZ on Sunday after 16 intensive and successful years to take up a strategic position at Longines within the Swatch Group. Daniel Hug joined the economic department of the NZZ on Sunday which he became head of in 2008. Luzi Bernet: "With his high level of expertise and experience, he has shaped the quality of our business reporting over the years and made a decisive contribution to establishing the excellent reputation of our newspaper. I would like to thank him most sincerely for this.".
 

Under the motto "Pairing", the Swiss Food Festival goes over the stage this May with more than 100 curated events. To mark the occasion, Vaudeville has created an animated short film with eight different illustrative styles - as diverse as the festival itself - to engage all the senses. The animation will be easily adapted for cinema, TV, online, social media, website GIFs and used in the Swiss Onboard Entertainment System.

In addition, an icon language was created, which is used in the animation and the program guide, plus in a graphically reduced form on the website to mark the events.

The company announced on Thursday that Hodel was expecting children and had decided to change career direction afterwards. The 33-year-old has worked at SWS Medien for 15 years. She took over as Publishing Director in April 2014 and has been Chairwoman of the three-member Executive Board since 2016.

The Board of Directors will advertise the position immediately. SWS Medien is the publisher of the regional newspapers Willisauer messenger and Seetaler messenger. As a holding company, it manages four subsidiaries. The Group employs a total of 57 people in the publishing, advertising marketing, agency and printing sectors. (SDA)

Advertising campaigns with sustainable content are not tailored enough to their target groups. "They take too little account of the fact that people respond to different signals depending on how much they know about a topic," says transport scientist and sociologist Timo Ohnmacht, head of the "Sustainable lifestyles and energy consumption" project as part of the National Research Program "Managing energy consumption" and researcher at the Competence Center for Mobility at Lucerne University of Applied Sciences and Arts.

The research team from the Institute of Tourism Economics ITW at Lucerne University of Applied Sciences and Arts worked closely with the city of Lucerne and the city of Biel for this project. 2,000 people in Lucerne and Biel were asked about their consumption behavior, and workshops were also held at environmental offices with representatives from the civil engineering departments responsible for cycle paths, city communications, real estate departments and transport companies.

The results were translated into concrete recommendations for action and summarized in six guidelines. They are aimed at municipalities, authorities, communication and consulting agencies, interest groups and NGOs and are intended to encourage citizens to cycle more, reduce their meat consumption, buy more second-hand goods instead of new ones, use public transport, only change their cell phone when it is broken and generally live more energy-efficiently.

Ohnmacht explains that sustainable behavioral change is a lengthy process. In order to better understand human behaviour, the researchers used findings from social psychology, which are visualized in a four-phase model in the graphic above. This is also an opportunity to make campaigns more effective and thus exert a greater influence on human behavior.

People go through four phases before a new behavior becomes a habit: Pre-consideration, intention, action and habit. "Everyone goes through each phase, but not all for the same length of time. Some think longer, others shorter," says Ohnmacht. "Some have relapses into an earlier phase, others don't."

Therefore, in addition to basic arguments for a certain behavior, motives that confirm an action or reinforce a habit should also be pointed out. People should be addressed in a phase-specific manner, which reduces wastage and saves time, money and nerves. "People in phases two and three are often over-served, while those in phases one and four are under-served," argues Ohnmacht. "Especially those who already exhibit the desired behavior are often forgotten. They also need encouragement not to relapse into earlier phases." There are influencing factors such as emotions, social norms or problem-solving skills, which have different effects depending on the phase of behavioral change. The six guidelines list measures that can be taken for each phase and each suitable influencing factor and illustrate this with examples that have already been implemented.

Peter Schmidli from the city of Lucerne's environmental protection department says that the phase model has helped them a lot in their work: "As the city has adopted a motion to significantly reduce energy consumption by 2050, we had already planned and implemented measures. But now we know that it is successful to address those who are already thinking about living more energy-efficiently and want to cycle more, for example. But we can hardly reach those who don't find it important. The fact that the team from Lucerne University of Applied Sciences and Arts also specifically assessed the benefits of past campaigns and highlighted campaigns from other cities was also very helpful. "It is important that people are not patronized, but educated. They have to change their behavior themselves, no one can force them to do so," concludes Timo Ohnmacht.

The replacement of FM by DAB+ as the most important broadcasting technology in radio is in full swing and is accompanied by permanent communication measures. Scholz & Friends Zurich has now won the campaign mandate for the period 2019 to 2024 in a two-stage, selective tender process.

The collaboration will start on July 1, 2019 and, in order to successfully shape the digital migration, will include not only advertising measures but also areas such as public relations, content, call center services and media planning. For this purpose, the agency works in a customized team with experts from the respective areas.

Publication of initial work is planned for the second half of 2019.

The dance festival takes place from the beginning of May in 36 Swiss cities. Theaters, cultural centers, dance schools and public spaces will become stages and dance floors for young and old during this time. This year's Tanzfest is dedicated to the spirit of adventure and explorative curiosity.

The agency Studio Roth & Maerchy has realized a matching campaign for this. The dancing "A" is intended as a concise recognition feature. The newly chosen typeface gives the overall appearance an urban and striking effect, which, together with color combinations and humorous subjects on all communication media, is intended to create an eye-catching and surprising impression.

The program booklet for 17 different venues will now be distributed in the form of a compact fanfold, containing all the important program highlights as well as a practical program overview to hang up. Short animations and a uniform appearance for all cities are intended to attract attention on social media, while on site the dance festival presents itself to the audience in an unmistakably colorful and lively way thanks to a matching décor.