NET-Metrix-Profile 2019-1 includes reach and audience data for 170 Swiss web properties, mobile/desktop sites, iOS and Android apps, and 17 networks.

Among the 10 websites with the highest reach, SBB's web offerings posted the strongest reach growth of +1.8 percentage points compared to the previous wave: this means that SBB continues to hold the top position with around 3.2 million users per month and a reach of 51.6 percent per month. But the German-language online offerings of 20min.ch, Bluewin and 20 Minuten Tilllate also reach more users. By contrast, Srf.ch and Tagesanzeiger.ch saw a sharp drop in reach compared to Q2 2018.

It is the mobile offerings in particular that continue to increase in reach, above all Google Android apps. The corresponding offers of 20min.ch - D-CH and SBB reach 2.5 percentage points and 1.7 percentage points more than in Q2 2018, respectively. The iOS apps (Top 5) reach a similar number of unique users as in the previous wave; only the iOS App Universal of SBB reaches 123,000 more unique users per month (+1.8 pp).

In 2018, Jung von Matt/Limmat launched the Grillitarier summer campaign for Migros, which is now entering its second round. What unites the Grillitarians is their love of the grill. Whether vegetarians, pescetarians, flexitarians or meat lovers - they all love what has touched a grill. However, when it comes to the preparation of the grillade, opinions differ. In the current campaign, Jung von Matt/Limmat shows that every grillitarian has their own individual rules and tastes are different. It's about questions like "Salt before or after?" or "Vegetables as an outlawed side dish or even as a freestyle?". The main message of the campaign: anything goes - as long as it's fun and tasty.

The digital centerpiece of the campaign is the Grillitarier Buddy. The progressive web app with AMP (Accelerated Mobile Pages) accompanies the Grillitarians directly at the grill through the summer with integrated grill timer, grill recipes and party planner. As a gamification element, there is a weekly changing quiz where you can win a Grillitarier weekend. The progressive web app runs on all operating systems and is available now on Grillitarier.ch available. The Grillitarier Buddy offers the user experience of a native app with smooth transitions and support for device capabilities and can be saved to the smartphone's home screen.

The 16-week multichannel activation campaign includes a manifesto film and eight short spots presenting individual grillitarians' rules, in addition to proven out-of-home, print, online and POP measures: Beat has his very own definition of carpaccio, Roman and Doris have different views when it comes to grilling skills, and Carla exhorts the family to rest more. Because only by resting does the meat stay really juicy. In the spots, individual rules are emphasized or different rules are juxtaposed. The campaign is now in use throughout Switzerland and encourages discussion about barbecue rules.

After the success of the emoji summer promotion 2018, the symbols from chat communication are coming back to the Coop this summer. This time they adorn outdoor items such as picnic blankets, microfiber towels for sports, bath towels, lunch boxes and drinking bottles. Valencia Kommunikation was commissioned to develop the comprehensive communication package for the promotion: from key visuals to all print and POS advertising media such as advertisements, F4/F12 posters or displays to TV commercials, e-boards, bumper ads and mailings.

The accompanying TV spot shows in atmospheric images a family in a campervan who can hardly wait for summer. "At the campsite, swimming vacations, sports and outdoor activities combine to create a great summer fun. That's exactly what the promotion is all about," says creative director Tommy Schilling, explaining the concept.

The promotion runs from May 17 to June 29, 2019, at Coop retail stores as well as Coop City, Coop Bau+Hobby, coop@home and Coop Restaurant. Customers receive one collector's stamp for every ten francs they purchase.

In their search for new streetcar pilots for the 15 Zurich streetcar lines of VBZ, the dialog advertisers made use of one of the oldest but at the same time most successful means in communication: humor - or schadenfreude, to be more precise.

Creative Director Stefan Dätwyler says: "People want to be entertained. So it doesn't matter whether I have to sell a product or a service, or whether I want to present myself in the right light as a potential employer. But it's also a fact: After the first smirk, you have to deliver something relevant. Otherwise, the attention you've just gained is quickly gone again. But fortunately, VBZ has plenty of that to offer."

The campaign, which was designed for three waves and five core target groups, was published exclusively in social media and achieved "dream values" here, according to the statement. This is true both in terms of pure attention and the number and quality of applications. According to initial analyses, the proportion of applicants who successfully passed the pre-selection test improved by 17 percent to 41 percent.

In the latest TV commercial, "Paul Inspect" and his "Brack.ch Test Force" put two more products to the test. This time, too, the products shown have nothing to do with each other at first glance. The combination of the products in the test makes sense in a whimsical way and is intended to point to the ever-growing variety of the online retailer's range. At the end, viewers are invited to become testers themselves as part of "Join the Test Force".

When making a purchase decision, obtaining qualified opinions is of great importance. For customers, the opinions of other customers are even more valuable than the tests of the "Test Force" team of experts. On the occasion of the "Join the Test Force" competition, the online retailer invites its customers to upload review texts, images and videos directly via the corresponding function on the product pages. The reviews/tests can also be negative, as long as they are detailed, concrete and plausible. The winners will be selected and notified by Brack.ch after the end of the contest at the end of October. Participants have the chance to win 10,000 Swiss francs once (main prize) and 1000 Swiss francs nine times.

Jointly responsible for the creation of "Join the Brack.ch Test Force" are Compresso (idea development) and Zweihund (implementation of the TV spot). Zweihund has been working with Brack.ch since 2013. The spots are flanked by various communication measures such as billboard advertising, online display advertising and social media posts. These measures are planned and implemented in-house at Brack.ch.

The "Brack.ch Test Force" crew around Paul Inspect (m.) consists of employees of the company. The twelve crew members each represent one of the main categories in the online store: Carmen, Gianluca, Doris, Oliver, Vanessa, Céline, Lucia, Marco, Sascha, Patrick H., Amela, Patrick L. (from left).

130 Swiss PR specialists and managers took part in the survey. In order to advance their careers, women work more overtime and take more business trips than men. Conversely, men are more willing to be constantly available and take work with them on vacation.

Two thirds of the women surveyed say that a career is important or very important to them (66%). Among men, only just over one in two (58%) said the same. When it comes to making concessions for their career, the statements of the female and male survey participants differ greatly in some cases. Women are more willing to work more hours per week for their career (50 percent), while men are less willing to compromise on working more hours per week (39 percent). Women would also accept more business trips for their career (40 percent) than their male colleagues (33 percent).

Men, on the other hand, are much more willing to be constantly available for work (69%) than women (39%). The opinions of men and women also differ when it comes to working on vacation. While 28% of men would take work with them on vacation for their career, only 19% of women would be willing to do so.

Without creativity, there is no innovation - because creativity is the fuel of the communications industry and is equally important for agencies and clients. The education system and schools are a central hub for the future creative generation and its talents, which is why Dennis Lück has been involved in this area for several years. He does this as part of his column in the New Zurich Newspaper, but also through workshops with schools, in discussions with teachers, and as an advisor to several startups in the field of education. During his presentation at the Berner Bildungstag 2019, he talked about how creative potential can become part of the school curriculum in the future.

According to Lück, the first step is to have the vision of creating creative heroes of the future in order to maintain the impact of this creative potential. To this end, six new subjects and a new coaching approach are to be implemented. New skills such as "multiple solutions", "team spirit" and "digital ethics" will be taught in the "super subjects" of creativity, inspiration, connections, logic, collaboration and communication, as well as all the classic school subjects such as biology, history and mathematics. The interaction of the subjects into superordinate themes should make it possible to do justice to the complex reality of the present in school as well. For example, the school subject "Interrelationships," in which biology and history, among other things, are taught, focuses on learning about and understanding precisely these interrelationships in nature and history. Or one learns how technology and humans interact or how culture and religion influence each other. You learn how things really are in the world: everything is connected.

The subjects are also to be accompanied by learning coaching for the students, whereby potentials are to be identified, personalities developed and perspectives worked out together. The coach - either the teacher or a person specially appointed for this purpose - takes care of individual further development, something that has so far been neglected in education.

At the end of the presentation, Lück praises the teachers and emphasizes the importance of their commitment for the future. Through their heart and soul, pride and joy in their profession, they should contribute to the realization of creative potential and the successful and constructive implementation of future teaching.

The slides to Lück's presentation can be here can be downloaded.

In her new role, Christina Neuhaus will be responsible for the journalistic management of the NZZ Folio and, together with the editorial team, develop the magazine strategically. To this end, she is relinquishing her position as editor in the domestic department of NZZ which she has held since September 2017. "Christina Neuhaus is an exceptionally experienced journalist with a broad thematic spectrum. She knows how to captivate and inspire her readers with her narrative style and analysis. In addition, she knows our company very well and is very familiar with the processes of the NZZ editorial offices. We are convinced that she is the ideal person to align the 'NZZ Folio' for the future," says Eric Gujer, Editor-in-Chief of the New Zurich Newspaper.

Christina Neuhaus has been working for the New Zurich Newspaper: first as editor for the Zurich department of the NZZthen as domestic editor for the NZZ on Sunday. Since September 2017, she has been working in the same function for the Domestic Department of the NZZ. Christina Neuhaus studied German and history at the University of Zurich. From 1992, she worked as a journalist for various regional newspapers around Lake Zurich.

Christina Neuhaus takes over the management of the NZZ Folio of Daniel Weber, who will leave the company at the end of July. Daniel Weber has worked for the NZZ Media Group since 1984. He started as a freelance film, media and literary critic for the NZZ, he was hired as a film and media editor in 1986. At the foundation of NZZ Folio In 1991, he moved to its editorial department, which he took over in 1999. In this function, he has steadily advanced the journalistic development of the magazine. Luzi Bernet, who as Editor-in-Chief of the NZZ on Sunday is also responsible for all NZZ media magazines: "Daniel Weber and his team have succeeded in setting 'NZZ Folio' clearly apart from other magazines. In an increasingly fast-moving age, the magazine serves the need to classify and delve into topics. For this, he deserves great thanks. We wish him all the best for the future."

The NZZ Folio is a monthly supplement of the New Zurich Newspaper. In the future, the magazine will once again be published by the NZZThe new editor-in-chief will not be based in the new editorial office, as was originally the case. Christina Neuhaus will therefore be reporting to Daniel Wechlin, Deputy Editor-in-Chief. New Zurich Newspaper, report. Production will continue to be handled by the magazine division of NZZ on Sunday and thus by Nicole Althaus, who is responsible for the overall strategy of all NZZ-Magazine.

It is aware that newspaper publishers have to acquire advertising revenue, according to the statement. However, the Press Council is "deeply concerned" about the increasingly subtle forms used for "native advertising". 

The supervisory body of the Swiss press finds clear words: "This intrusion of commercial content, which is designed in such a way that it is not clearly recognizable as such, into the editorial section shows a lack of respect for the readership. It undermines the credibility of journalism, a credibility without which it loses its meaning."

In its guideline 10.1 on the "Declaration of the duties and rights of journalists", the Press Council states: "The clear separation between the editorial section/program and advertising or paid content or content provided by third parties is essential for the credibility of the media. Advertisements, commercials and paid content or content provided by third parties must be clearly distinguished from editorial content in terms of design. If they are not clearly recognizable as such visually/acoustically, they must be explicitly declared as advertising. (...)".

The double pages - dedicated to the topic of 5G in the Sunday newspapers and internet security in the daily newspapers - were graphically designed as editorial pages. The mention of "advertisement" or "annonce" was not sufficient to remove any ambiguity about the advertising nature of the content, nor was the drawing of the articles, which indicated that they had been written by "Commercial Publishing Tamedia in collaboration with Swisscom".

This guideline is unambiguous, warns the Press Council: any paid content or content provided by third parties must be clearly recognizable as such. Either through the visual design, otherwise clearly and visibly through the designation "advertising". 

The Press Council's intervention was triggered by violations by Tamedia in the recent past. The Press Council notes that this principle was violated on 12 May by the Sunday newspapers (Le Matin Dimanche and SonntagsZeitung) and on May 13 by the daily newspapers (Basler Zeitung, Berner Zeitung, Der Bund, 24 Heures, Tages-Anzeiger, Tribune de Genève) of the Tamedia Group was not respected.

As far as the mention of "sponsored" or "sponsorisé" is concerned, it does not correspond to the facts. Directive 10.2 on the "Declaration of the duties and rights of journalists" states: "In the case of sponsored media reports, the name of the sponsor must be made transparent and the free choice and editing of topics by the editorial team must be guaranteed." However, the term "in cooperation with Swisscom" clearly shows that the company had a say in both the choice of topic and the wording.

In its statement, the Press Council calls on newspaper publishers to guarantee the journalistic credibility of their publications and to respect readers by clearly and visibly declaring their paid or provided advertising content. (hae)

Urs Wolfensberger has been Executive Director of Marketing and Sales at WEMF AG für Werbemedienforschung and a member of the Executive Board since 2008. With his forward-looking and market-oriented way of thinking, he has played a key role in shaping WEMF's product strategy and its successful implementation, according to a press release. As the initiator of MedienDB, he will once again set an important milestone for transparency in the media and advertising market before his retirement at the end of July 2019. Wolfensberger has left a lasting mark on the industry. Among other things, he was General Manager at Publimedia, Managing Director of Real Media Switzerland and Assistant to the General Manager of PubliPresse as Vice Director.

Mike Weber, an established expert in the online and advertising industry, is taking over the marketing and sales division and becoming a member of WEMF's extended Executive Board. He has many years of management experience in marketing and communication and is regarded as a pioneer in the Swiss mobile business (including co-founder of Smama - The Swiss Mobile Association). He knows the media and advertising industry from the perspective of advertising clients (including Swisscom), marketers (including Goldbach) and agencies (including Wirz). Most recently, he supported the "Swiss Media Data Hub" innovation project as project manager and marketing manager

Jella Hoffmann has been a new member of the WEMF Executive Board since August 2019. She holds a doctorate in media research and has been working as Director of Product Management and Ad-Hoc Research and Deputy Head of Research at WEMF since September 2012. She previously gained in-depth knowledge of applied research and extensive management experience at the Link Institute, where she was responsible for media and online research.

From August 2019, the WEMF Executive Board will therefore be composed as follows: Marco Bernasconi, CEO (current); Harald Amschler, Executive Director of Research and Development (current), andJella Hoffmann, Executive Director of Product Management and Ad-Hoc Research (new). The extended Executive Board is made up of Roland Achermann, Director of Audit and Statistics (previously), and Mike Weber, Director of Marketing and Sales (new).

Almost 800 entries from over 30 countries were submitted to this year's World Media Festival. Seed was awarded gold for the Swiss Life film "Ode to Self-Determination" and for the music video "Real Master" for ETH Zurich. The company received silver for the films "Thinking is the beginning of everything" for ZHAW and "One step ahead, traditionally" for Geberit.

UBS has commissioned the agency to conceive various stories to stage the anniversary around the mascot Topsy. The stories will be told in multimedia and published on selected UBS online channels for two months.

A short reportage tells the now 30-year history of the mascot: interviews with contemporary witnesses, archive pictures and various animations show the tradition-rich history of the children's program as well as the vixen. The well-known UBS Kässeli are also staged. Furthermore, children explain in a video survey why the color of the fox changes from turquoise to red over time. The two-month content campaign concludes with a 360° photo for which the red fox ventures into the swimming pool.