André Eisele's main areas of activity include the conception, planning and operational implementation of the marketing strategy.

The trained marketing manager and hotelier worked in product management at TUI Suisse and FTI Touristik for a total of eleven years, in addition to various positions in the Mexican hotel industry. Before joining Swiss Youth Hostels, the 43-year-old spent two years at travel and assistance insurer Allianz Global Assistance as Key Account Manager Travel, where he was responsible for the support and further development of local and global key customers and the implementation of digital sales partners.

"We are delighted to have gained in André Eisele a proven marketing expert and thoroughbred tourism specialist. With his expertise in marketing combined with his experience in the hotel and tourism industry, he has everything it takes to further strengthen the position of Swiss Youth Hostels in the market and strategically drive the company forward at both national and international level," says Janine Bunte, CEO of SJH.

For the self-storage company Zebrabox, Rau Werbeagentur developed a "signpost campaign" for the opening of the section of the Limmattalbahn (Farbhof/Schlieren) that shows passengers the way to the Zebrabox.

Valencia Communication celebrated the birthday not in Spain, but in space, so to speak. Of course, the home country was not forgotten: On the sun terrace, the agency fed its guests with Spanish specialties such as tortilla, paella Valenciana and grilled dishes. Despite the already somewhat autumnal temperatures, the agency and its guests celebrated with music and drinks until the early morning hours.

Since its founding in 1999, at that time still with five employees at the Muttenz location, the agency has developed in 20 years into one of the largest full-service agencies in Switzerland - with around 80 employees at the Basel and Zurich locations. In the meantime, the agency has become a real group: With Cab and Nueva, two subsidiaries have joined that are at home in the digital world. Valencia is also strengthening its digital expertise with a strategic investment in the startup Your Sidekicks. "We don't just go along with changes in the industry and innovations, we drive them forward," says Michael Gerber, CEO of Valencia Communication.
 

Cassandra Zamorano, Head of Advertising Private Label/Image, Coop.

Maryline Hermann, Advertising Project Manager, Coop.

Sandro Graber, Marketing Production/Purchasing and Florian Fritz, Project Manager Digital Marketing/Fooby, both Coop.

Vanessa Finzer, Head of Advertising and Culinary, Coop.

Reiner Höfinger, Marketing Manager and Matthias von Arx, Chief Commercial Officer, both ISPIN.

Jérôme Rueff, Brand Director, Feldschlösschen Beverages with Simone Fluri, Creative Director, Andrea Frei, Consulting Intern, Tanja Krismer, Consulting and Selina Girletti, former Communications Planner, all Valencia Communications.

Tommy Schilling, Creative Director and Frédérique Mathys, Head of Account Direction, both Valencia Communications.

Marco Rosenberg, CEO, Cab.

Emanuel Plüss, Head of Polygraphy and Marco Fritz, Senior Project Manager Polygraphy, both Valencia Communication.

Guillermo Garcia, senior copywriter, Paula Estepa Garcia, graphic designer and Ana Estepa Garcia, interactive media designer, all Valencia Communications.

Oliver Johnson, chief marketing officer, Creadi and Nicole Johnson, director of staff, Valencia Communications.

Sebastian Refardt, Senior Copywriter, Valencia Communication.

Staff Valencia Communication Nueva.

The campaign focuses on the overcautiousness of many Swiss people - whether it's the man who locks his bike himself in the garage, the woman who opens public transport doors with her elbow, or the person who double-checks that he really has locked the front door. Credit Suisse wants to convey that optimum security is guaranteed for every online and mobile banking session using the very latest technology.

The ads, banners, video ads and social media posts have been on display throughout Switzerland for a month since the beginning of September.

The two Managing Partners Benjamin Herz and Dominik Habermacher.

The performance marketing and media agency Jung von Matt/Impact develops strategies for data-driven marketing. The agency was founded four years ago and is part of the Jung von Matt/Limmat Group. With a team of nine specialists, Jung von Matt/Impact supports clients with national and international budgets. Its biggest clients include Swiss Post, TCS, Ovomaltine and EFG Bank.

One of the agency's core competencies is the fusion of branding and performance across all digital and traditional channels. This means increasingly measuring branding and bringing creative and media performance closer together.

Managing Partner Dominik Habermacher on the new membership: "After four and a half years of successful work, we are delighted to be able to join the LSA and, as one of the leading media agencies, continue to develop the industry together with the members of the LSA."

Lattesso's new Ready-To-Drink coffee is made from 100 percent organic Residrink and is currently the only vegan Swiss coffee in the refrigerated section.

In addition to an advertising campaign, Inhalt und Form was also commissioned to design a special poster for the launch of the product, which emphasizes the naturalness of the coffee and has been hanging in various locations since September. The poster is placed in front of bushes and other plants, which become part of the design through a punch-out in the shape of a Lattesso cup.
 

Another focus of the programmer is also the continuous development of the Feed Master Engine.

After completing his apprenticeship as a computer scientist specializing in application development and obtaining his professional baccalaureate at SR Technics, Leonard worked for almost three years at iET Solutions and Freestar-Informatik in the area of application and customer support.
 

Kasper will take the position of CEO, Delmonico will hold the positions of CFO and CTO. The Virtual Network SA group will retain its 50 percent share. 

Kasper and Delmonico have already previously held management positions at Romandie Network and, with their in-depth knowledge of the Swiss advertising market and digital communications, have actively contributed to the company's development in recent years. 

The two will jointly take over the responsibilities of Stefan Renninger, who has relinquished all his functions in the Virtual Network Group as of June 30, 2019, to pursue new professional projects. 

Stéphane Pictet, CEO of Virtual Network, is pleased: "Aldina Kasper and Fabian Delmonico have the qualities and competences to develop our subsidiary in a promising but at the same time increasingly demanding environment." 

Aldina Kasper and Fabian Delmonico are excited about the new challenges, and thank Stefan Renninger for their time together at Romandie Network: "He was a visionary for our company and our division."

The controversial article entitled "Maudet's critic must remain silent" was about a journalist from the French-speaking Swiss radio station RTS who was on sick leave and had been researching the State Councillor's trip to Abu Dhabi. According to the article, Maudet had "difficulties with the journalist's critical curiosity", which is why he intervened with the editor-in-chief of RTS.

After the report was published, the FDP politician demanded a counterstatement, which the newspaper rejected in the form requested. As no agreement was reached, a civil court in the canton of Geneva had to deal with the case (Werbewoche.ch reported).

The court has now ruled in favor of the newspaper's position that the counterstatement text could not have been published in Maudet's original version, as Tamedia wrote in a press release on Tuesday. According to Tamedia, the court ordered a total of six changes to the text.

Counterstatement published

Tamedia describes the fact that the court has removed "an unsubstantiated, reputationally damaging accusation" against the journalist from French-speaking Switzerland from Maudet's text as the most important success. With the changes ordered by the court, the counterstatement complies with current standards, Tamedia emphasizes. The amended version was published in the online edition of the newspaper on Tuesday.

In the article, Maudet states that he was accused of having put the journalist under pressure, either directly or with the help of his entourage, in order to silence her. These accusations are unfounded.
"I have never tried to influence anyone at RTS directly or indirectly," writes Maudet. If he had contacted the editor-in-chief of RTS radio about a program, it was because the journalist had not confronted him with information before publishing it.

The editors write that they stand by their presentation. (SDA)

Since spring 2019, Branders is the new lead agency of Sanitas and, as a creative consultancy, manages strategy, branding, brand communication and advertising for the health insurance company.

In close collaboration with the Sanitas team, a differentiating brand identity and an emotional omnichannel campaign have been created over the past few months under the communicative guiding idea of "Together for your health. In the new brand identity, the duo-tonality of the unchanged Sanitas logo is used to create a play of contrasts that symbolizes togetherness and closeness to customers and people. A revised color palette makes the brand appear younger and more agile; the typography is larger and shorter. Various Sanitas digital applications are being gently revised and adapted in line with the new look.

A TV spot, conceived and shot in collaboration with Dutch director Bram van Alphen, introduces Switzerland to the new Sanitas and its attitude of togetherness. In addition to the 45-second image spot, various 10-second performance spots with specific sales themes are used. A widely distributed DOOH campaign draws attention to the health insurance company's range of services.

On the digital channels, various landing pages pick up potential customers exactly at the topic relevant to them; a comprehensive retargeting strategy leads once more interested parties to the appropriate offer. Megaposters, live communications, various social media measures and targeted SEA round off the media mix.
 
Conception, support and implementation of the media strategy for classic, digital and social originates from Mediaschneider. Webrepublic is responsible for the online concept and the production of interactive branding and performance banners as well as the implementation of social media ads, sitebar and scratch ads.

57 percent of page views across the entire Bazaarvoice network were via mobile devices. This continues the upward trend of recent years. The conversion rate for mobile users interacting with user-generated content is 136 percent. However, the interaction rate for desktop users is 116% higher than for mobile users. This is where brands and retailers can start to create a mobile shopping experience that encourages purchases. 

When customers interact with questions and answers on leading websites, the conversion rate increases by 114 percent and the revenue per visitor by 120 percent. The exchange signals to shoppers that their voice is heard and respected. This creates a bond that pays off. 91 percent of German brands and retailers that offer questions and answers on their product pages emphasize that they see this as a decisive factor for the company's success. 45 percent want to make the establishment of Q&As a priority in the future. However, 50 percent of those surveyed also stated that they lack employees for this.

One possible solution here is a partnership between brands and retailers: brands are perceived as authorities for their products, receive more questions and answer them 67% more often than retailers, who only answer 23% of questions. Through cooperation between brands and retailers, both sides can experience benefits such as greater trust, stronger customer loyalty and increased conversions.

44% of consumers surveyed say they are frustrated when websites do not deliver relevant personalized experiences. In addition, 38 percent do not return to an online retailer's website if it recommends products that are of no interest to them.

In order to create an individual customer experience that has a positive impact on purchasing behaviour, brands and retailers must provide their customers with data-driven, personalized experiences in the future. 81% of Bazaarvoice customers want to prioritize the personalization of offers and recommendations on their product pages in the coming year.

"The retail landscape has continued to change over the past year as modern consumers seek unique shopping experiences, new channels and a higher level of authenticity and interaction. Brands and retailers that recognize these changing preferences and offer informative and interactive online and offline experiences can retain existing customers and attract new ones," comments Tobias Stelzer, Head of Sales Dach & Benelux at Bazaarvoice, on the results.

To launch the new function, Google is working with various job platforms, including Medienjobs.ch, Ictjobs.ch, Jobcloud, Jobchannel, Ostjob.ch, Pospective Media Services PMS and Yousty.

"It can be difficult to find a job. That's why we've worked with Swiss job providers to provide a better experience on Google Search. By working with local partners, job seekers can now search for more relevant Swiss jobs and access helpful information on employer reviews and how to apply," says Nadine Gerspacher, Partnerships Lead for Search EMEA.

Davide Villa, CEO of JobCloud, says of the new job function: "We expect the partnership with Google to benefit customers and users of all our JobCloud portals. Together we will achieve a greater reach and higher visibility for our job advertisements. Added value that benefits job seekers and our 30,000 customers." 

Filter settings, e-mail notifications and Google Maps integration 

If users now search for "jobs near me", "baker job advertisement" or similar terms, they will receive a preview of job advertisements that have been published on partner sites in an overview at the top of the search results. By clicking on a job, they receive further information such as the description and experience reports on the company and the job itself. 

In order to meet the individual requirements and skills of those searching and to display the most relevant jobs possible, users can use filter settings to refine the results. Options such as part-time or full-time, preferred city and sector are available to them. By linking to Google Maps, registered users can also see how long it would take them to reach the job shown from their current position or a selected location.

To stay informed about new, relevant job advertisements, they can also set up an e-mail notification and save the search, including the filter settings, in an individual tab that is available across all devices. If the user wants to apply, a link within the job advertisement takes them to the partner website where the job is advertised and they can start the application process there. Experience has shown that this increases the organic access rate for partners, and employers benefit from a higher reach for their job advertisement. 

Job function in Google Search supports people in their job search 

The job function was launched in the USA back in 2017. It is now available in 92 countries, including Canada, the UK and Germany. The expansion in Google Search supports Google's goal of contributing to digital education. This also includes the free online and on-site training courses offered by Google Atelier Digital throughout Switzerland, which focus on the topics of digitalization, marketing and personal development.

The new job function is now available in Google Search and is open to all websites that wish to integrate their job advertisements into the new function.