Tiffany Lüthi has been with Rod Kommunikation since 2015 and since then has served clients such as SwissSign, Migros Bank or Sinalco and many more in complex communication tasks as a consultant. With the promotion as Head of Consulting, Tiffany joins the management team of the agency on Bürglistrasse. "Tiffany is an absolute exceptional talent and has had a lightning career, we are very proud to have her on our team," Rod managing director Pablo Koerfer said in a statement Thursday. Tiffany Lüthi trained as a communications planner HF and studied strategic planning at the Ad School.

In June 2018, Tamedia announced its intention to publish the French-speaking Swiss newspaper Le Matin only in digital form and to discontinue the print version (Werbewoche.ch reported). This plan was adhered to despite protests and recorded after the end of a consultation phase. In July 2018, the last print edition of the newspaper steeped in history was published -. with a special edition and an obituary on the front page. 

In February 2019, Tamedia was pleased with the launch of the digital version of Lematin.ch and reported a record number of visitors - 1.4 million unique clients in January (Werbewoche.ch reported).

The app launched on Thursday is now intended to further promote Lematin.ch. To draw attention to the new launch and anchor LeMatin.ch as a digital news portal, a new orange-and-white logo in a revised font underscores the brand's modern appearance.

Laurent Siebenmann, editor-in-chief of Le Matin.ch, explains the importance of the new look in a statement: "This is an important and very emotional moment, because Le Matin is now adopting a completely digital identity, including the graphic design. We worked for several months on the new look and visual identity. It was important for me to follow the story of Le Matin graphically faithful, but to equip the brand for the future." (hae/pd)

The previous logo:

Retargeting is a marketing strategy in which seller websites use cookies to store and use shoppers' preferences to serve them personalized ads again on other websites.

"Retargeting is an efficient marketing strategy, because it means providers don't always have to address a target group completely cold. It also makes sense to use this strategy early on, because then the impression of the buying experience is still fresh in the mind," says online marketing expert Björn Tantau in an interview with the news agency Pressetext.

Effective for undecideds

For the study, researchers examined the buying behavior of more than 230,000 visitors to the Canadian sales website BuildDirect. This site uses different platforms for retargeting advertising, but the study focused only on the use of DoubleClick, a tool from Google that can track customers based on cookies and their user ID.

It turned out that retargeting is particularly effective with visitors who only look at a page and don't buy anything. For these users, retargeting increased the likelihood of returning to BuildDirect by 15 percent. In addition, the effect is significantly higher when consumers see ads as soon as possible after their visit. The strongest effects took place in the first three days.

"Defensive" role for website

According to the researchers, retargeting advertising has a strong effect even if it does not offer any new information, but merely recalls the page visited. This type of advertising also has a "defensive" role for websites, because it makes it harder for competitors to poach customers from them.

According to Tantau, retargeting raises the question of whether a recommendation appeals to customers' tastes. "Sellers assume that customers want a similar product to a previous purchase. Here, they use the information they have about consumers. If the offer fits, retargeting is very effective," says the expert. (pte)

Spending on digital advertising will increase significantly in 2020 as marketers look to optimize their media mix. 84% of marketers plan to increase their investment in online video advertising over the next twelve months. 70 percent want to increase their spending on social media networks and 63 percent want to increase spending on podcasts. This is in direct contrast to the planned spending on print media: 70 percent of marketers will reduce their spending on magazines and 66 percent will reduce their investment in newspaper advertising.

Despite the predicted growth of online advertising, digital measurement of impact remains a challenge for marketers. Information gaps affect the ability to understand cross-channel performance and therefore assess the overall performance of their brand.

For the sixth time, Getting Media Right examines the current state of marketing in a fast-moving, networked world. The study is based on in-depth feedback from almost 500 experienced marketers from advertising, media publishers and agencies worldwide. It reveals an industry that continues to diversify its use of different media contexts and needs a better understanding of how to connect ideas, content and media channels to achieve its goals: short-term sales and long-term brand growth.

Key findings of the study:

• The Short-term vs. long-term dilemma is coming to a head. Almost all marketers (including 88% of advertisers) now recognize the importance of balancing short-term sales with long-term brand building. However, only 54 percent of marketers use both short- and long-term measurements; 38 percent still rely solely on short-term sales results. 
• Marketing specialists are still struggling with integrated campaigns. A quarter of advertisers (25 percent) have failed to integrate their marketing organizations. 27 percent of advertisers do not have integrated strategies for media and non-media activities. 
• Programmatic targeting continues to grow. Four out of five marketers (80 percent) currently use programmatic targeting for their campaigns. By 2020, this figure is expected to rise to 90 percent. Nevertheless, almost one in three advertisers is not sure whether they are successfully addressing the right target groups. 
• Advertising without cookies could leave marketers in the dark. The majority of the industry - almost half of agencies and almost three quarters of advertisers - have not yet started preparing for a world without cookies. Many are concerned about how this change will affect the industry. 
• Almost a third of advertisers are not sure whether they want to use the Influence of advertising in context understand. Almost two-thirds of marketers agree that developing customized content is a must. However, when it comes to understanding how context affects creative executions, there is still a knowledge gap. More knowledge is needed about how specific content needs to be tailored to specific contexts to make it more recipient-friendly.

"While the rapid growth in digital ad spend is no surprise, this new study shows that marketers still have a long way to go when it comes to cross-channel measurement and proving ROI," said Jane Ostler, Global Head of Media Effectiveness, Kantar's Media Domain. "The next twelve months will see big changes for the industry. The emergence of newer channels such as podcasts and advanced TV, as well as the move away from cookies, will change the way advertisers target and measure their campaigns. Marketers should strive for the best of both worlds: they need to create a framework to measure the impact on business and brand metrics. This means harmonizing measurement tools and building an infrastructure that enables measurement across the entire marketing mix. With the help of these insights, it is possible to improve performance across all channels."

Every two weeks, Güzin Kar will write exclusively in the culture section of the paper about everything that drives Swiss people in their search for personal happiness: Love, urges, sex, hopes, fears and abysses. The title of the weekly column is "Die Triebtäterin.

"We are very much looking forward to working with Güzin Kar," says Peer Teuwsen, head of the culture department at the NZZ on Sunday. "Her idea of plumbing the private trials and tribulations of modern people in a kind of serialized novel won us over right away. With good reason: Kar has a great gift for distorting our modern lives beyond recognition through exaggeration."

Kar is a Zurich screenwriter, film director and columnist. After studying German and film studies, she graduated from the Filmakademie Baden-Württemberg. Kar writes and directs for cinema and television. Her works have won several awards. Her most recent successes include "Seitentriebe," an award-winning SRF series dealing with sex in long-term relationships.

The new consulting and sales unit works closely with the entire sales and marketing crew at APG|SGA as well as at JCDecaux One World and consists of three professionals. "Airport Advertising" reports directly to Andy Bürki (Head of Advertising Market) and is headed by Tony Mandingorra (pictured left), who previously led International Sales and now holds the position of Head of Airport Advertising.

Mandingorra speaks five languages and has worked for the outdoor advertising company since 2002, including as Head of International Sales and Key Account Manager. Earlier in his career, he was Head of Sales USA and Western Europe at Gessner and Head of Acquisitions at Geyst. 

Two new employees at Airport Advertising 

Sales Manager Barbara Borri (2nd from left) has been working in various product areas at APG|SGA since 2011. Previously, she gained experience in media planning and project management at Publicitas and Felten & Compagnie.

Marissa Jaun (2nd from right) is responsible for the back office. She started her career in Customer Support at Clear Channel Switzerland and moved to APG|SGA in 2014, where she first worked in Acquisition and later in Sales Backoffice.

Airport Advertising by APG|SGA aims to stand for innovative outdoor advertising solutions that inspire travelers and visitors to Zurich Airport while providing companies and brands with a high-quality communications platform. "Working closely with Zurich Airport, we will create new and emotional brand experiences," says Tony Mandingorra. 

Successor for the management of International Sales 

Tony Mandingorra's successor as Head of International Sales is Yvonne de Angelis (pictured right). She was previously responsible for key national customers at APG|SGA. De Angelis speaks four languages and has expertise in marketing and outdoor advertising in all communication areas. Her professional career has taken her to Singapore and London as well as to the various language regions of Switzerland, including as Head of Marketing at H&M.

Michael Gassler (center) joined TMI as Managing Partner at the end of 2018 and completed the management team. The advertising and communications expert has many years of experience in brand management and integrated communications and has helped shape various agencies, including Advico Young & Rubicam, Exxtra Kommunikation, Ruf Lanz and Leo Burnett. At Leo Burnett Switzerland, he was most recently a member of the management team as Managing Director for seven years. Michael Gassler has been jointly responsible for positioning strategies, brand worlds and campaigns for brands such as Rivella, Ovomaltine, Suva, Sanitas Krankenversicherungen, Micasa, Chocolat Frey and Swissmilk. At TMI, Gassler heads the Creation and Consulting divisions. 

In June, TMI appointed Alban Haas (left) as the new Head of Operations. He is responsible for field service and operations as well as all of the company's sales activities. The qualified sales manager has already worked for various companies in the areas of advertising and trade marketing during his career. He joined the Zurich agency Blue Spirit Communications as Account Director in 1999. There he continuously developed the agency's expertise and built up its core discipline, trade marketing. In 2002, he became a member of the agency's management team and CEO in 2009. He then moved to Boost Group as Client Service Director in 2012. Most recently, Alban Haas was a successful Managing Partner at Promotion-Tools for three years.

With Simon Hofmann (right), TMI has been strengthened in terms of innovation. The new expert responsible for Business Development & Strategy is the father of the Swisscom signature tune and was in charge of youth marketing and live marketing at the telecommunications provider for many years. Together with the respective media partners, he launched "MusicStar", "Jeder Rappen zählt" and most recently "NRJ Air". Before joining TMI in July, he was Head of Live Experience & Sponsoring, responsible for B2B platforms such as the Swiss Economic Forum and Swisscom's participation in the Digital Festival & Hack Zurich. 

"We don't want children and young people to be burdened with this advertising," Hans Stöckli, president of the initiative association, told the Keystone-SDA news agency on Thursday. Numerous boxes containing the signatures were handed over to the Federal Chancellery amid fuming smoke meant to symbolize cigarette smoke.

The initiative calls for a complete ban on tobacco advertising that reaches children or young people. Specifically, cigarette advertising on billboards in public spaces is to be banned throughout Switzerland. Today, tobacco advertising is banned on radio and television. Advertising for tobacco products that is specifically targeted at young people is also prohibited. In addition, it is open to each canton to enact further bans on tobacco advertising (Overview: graphic below).

Council of States decides next week

The initiators recently received support from the Health Committee of the Council of States (SGK). In mid-August, it called for a ban on tobacco advertisements in the press and on the Internet. The Council of States will decide on this next week.

For the initiative committee, the SGK's proposal is a step in the right direction. According to Stöckli, however, it only came about because of the pressure of the initiative. "We had to submit this initiative because without this pressure, the parliament would not come to the right decision," Stöckli explained.

A first attempt at a new Tobacco Products Act failed in parliament in 2016. In a second attempt, the Federal Council initially also envisaged advertising restrictions. However, following criticism in the consultation process, it deleted these. (SDA)

The new campaign combines the club's identity with its passion for ice hockey. Not only the stars are to be the focus, but also the collective, the young talent and the fans.

The new claim "HCD. Firmly rooted in the ice." expresses the club's geographical location as well as Davos' long-standing field hockey tradition. The look works with desaturated images with accent colors and with generous watermark-like letters. A stylized ibex head is newly introduced and is used on the jersey, among other things.

The new campaign includes advertising media such as image posters, match posters, advertisements, special ads, moving images, banners, social media, website and a large number of BTL measures.

The campaign offers a valid alternative that counters the well-known rock-bottom price of the flying competition with a new currency - namely kilogram CO2. It is not intended to be judgmental, but to show that the journey to Europe by train costs around ten times less CO2 than by plane. Not a moral cudgel, but an environmental calculator that also transparently shows the share of nuclear power or lignite in the international electricity mix. 

In addition, the campaign features aspects that are familiar from the Easyjet generation: "We are picking up on the momentum of the current market movement in our new campaign appearance and sketching out a counter-design to the advertising appearance of low-cost airlines," says Doro Engels, Marketing Manager International. "After all, those who belong to the 'next generation' today consciously travel by train. And they do so at an eco price."

The cross-media lifestyle campaign with the claim "To Europe at an Eco-Price" was launched nationally on Monday. "The current discussion is creating a broad awareness of climate-friendly travel," says Reto Meissner, head of marketing communications at SBB Passenger Traffic. "It's important to us that we make it easier for people to choose it, not exclusively, but simply increasingly." 

ZHN - Zurich North Working is the new label for modern and flexible office buildings in Zurich North. With "Lindbergh", "Spoom", "Leonardo" and "AirCenter", ZHN comprises a total of four large office offers in the Glattpark district, well connected between Zurich City and Zurich Airport. 

Naming, branding and campaigning for ZHN were created by Walder,Werber. The agency promotes the diverse office spaces marketed by Jones Lang LaSalle with a refreshing and cool tonality. The agency's guiding principle is that nothing beats work - at least if you have an inspiring and motivating environment.

Each of the four offers has its very own character, so that every SME, large company or start-up can find its ideal office space, project rooms or shared spaces with ZHN. From the 20,000 m2 space on 6 floors to a new office concept with flexible offices, short-term rental periods and office flat rates, all options are open. 

The decision was made by 106 votes to 68 with 4 abstentions. The National Council had to decide on the parliamentary initiative because the Committee of the Council of States had spoken out against it, and clearly so. It rejected the amendment because the electorate had only approved the new levy system in 2015.

The company levy was introduced at that time. This feeds CHF 170 million per year into the tax pot. The majority in the National Council is of the opinion that companies are paying twice because company owners and employees already pay a tax as private individuals. "It's double taxation," said Rutz. The consequences of the abolition would be manageable and the SRG has already announced significant savings.

Rutz did not accept the accusation that the will of the people was not being respected. The media policy debate of recent months had shown that there was a need for action. The No Billag initiative had only been rejected because measures had been announced. It was a "no-but".

With the crowbar

Matthias Aebischer (SP/BE) accused Rutz of trying to bend majorities "with a crowbar". This was "coercion". Aebischer also pointed out that around three quarters of companies do not pay any tax. This would only relieve the burden on companies with turnovers in the millions and billions.

The majority of the Council took a different view. Owners and employees had already paid the levy, said committee spokesperson Jürg Grossen (GLP/BE). "You can't watch television or listen to the radio twice." In addition, SRG was constantly making savings, while income from the levy was constantly increasing.

The parliamentary initiative will now go to the Council of States, whose committee has already said no once. However, the committees of both chambers agree that working groups should not pay the tax twice. They have decided to draw up an exemption regulation. (SDA)