From January 1, 2020, the three service stations in Grauholz, Münsingen and Pieterlen will be added to the management of the cantonal billboards. These offer a wide range of services in the areas of refueling, gastronomy, accommodation and retail and are heavily frequented by national and international private transport along the freeway.

The contracts of the Canton of Berne were harmonized in order to define a forward-looking regulation for all advertising space on cantonal soil. The result was a complex tendering process. In addition to monetary criteria, references from municipalities, customers and agencies as well as the operating concept were also evaluated. APG|SGA won every aspect of this competitive public tender.

"We are delighted to have been awarded the concession and to continue our successful collaboration to date. We appreciate the trust that the Canton of Bern continues to place in us," explains Christian Senn, Regional Head of Partner Management Central.

From December 4 to 6, 2019, the International Timber Construction Forum IHF will take place, this year already for the 25th time, for the first time at the Congress Innsbruck. Tyrol sees itself as "wood country" and is predestined for this world-leading congress. It underlines the provincial capital of Innsbruck and its position as a top destination for major international congresses.

The IHF delegation in Innsbruck

Innsbruck: geo-logical wood destination

With its powerful wood industry, numerous innovative commercial enterprises in the wood sector and in combination with the scientific location as well as the sustainable management of the mountain forest, Tyrol is ideally suited as an event location. The IHF expects up to 2000 participants and over 130 exhibitors from all over the world at the Congress Innsbruck in early December. The key players of the industry such as Fermacell, Rothoblaas, Hasslacher Norica Timber, Steico, Isocell or the Tyrolean local heroes Egger and Binderholz have already announced their participation. The Tyrolean timber industry plays in the top league worldwide and the domestic timber construction industry is known for its innovative strength and top quality far beyond Tyrol.

"The province of Tyrol, the provincial capital of Innsbruck, the Tyrolean Chamber of Commerce, Innsbruck Tourism with the Convention Service Innsbruck, the Convention Bureau Tyrol as well as proHolz Tirol and the Congress Messe Innsbruck and Innsbruck as a destination, represents the perfect setting for our world-leading congress due to the connection to timber construction and the magnificent natural backdrop" says IHF Marketing Director Ingrid Höhensteiger.

Bern University of Applied Sciences as a partner

For the 25th time, the alliance of Rosenheim University of Applied Sciences, Bern University of Applied Sciences, Aalto Univeristy School of Science and Technology Helsinki, Technical University of Munich, Vienna University of Technology and University of British Columbia will organize the event under the name "International Timber Construction Forum IHF". 

The bz is the daily newspaper for Basel and the region. Posters, ePanels, social media videos, radio spots and advertisements are used to communicate the regional proximity and solidarity of the opinion leader in the region, because regional reporting is one of the strengths of the bz. The editorial offices in Basel and Liestal are intended to strengthen the newspaper's local roots and thus its credibility. 

Under the guiding principle "Reinventing Media," it says at Azmedien.ch: "For 180 years, we have shown the courage to act, shaping media and communication across all channels".

"The mission statement summarizes the history and aspirations of AZ Medien," explains Michael Wanner, Delegate of the Board of Directors of AZ Medien. "With the new appearance, we want to express the span of AZ Medien from history and tradition to innovative entrepreneurship in permanent change, also visually."

In addition to an overview of the organization, the most important facts and figures, and activities, the new homepage therefore presents the company's history in particular. The story begins over 180 years ago with the founding of the Aargauer Volkszeitung by Josef Zehnder from Birmenstorf in 1836. Later, this becomes the Badener Tagblattwhich was formed in 1996 through the merger with the Aargauer Tagblatt AZ Medien will be created. Finally, the last milestone is the merger of AZ Medien's regional core business with NZZ Regionalmedien to form CH Media. 

Since then, the holding company has been majority-owned by the Wanner publishing family, which holds 50 percent of CH Media and owns the news portal Watson is. Looking to the future, Michael Wanner formulates a clear aspiration: "AZ Medien wants to develop further business areas in the long term.

Walder,Werber brought two experienced digital experts on board at the beginning of September. Benjamin Kocher joins the agency as Head of Digital and member of the extended management team. In this role, he will further develop the digital unit and align it with the constantly changing market requirements. He previously worked at Allianz Partners as Head of Market Management and at the digital agency Bytix as Digital Project Manager.

Jasmin Heri, most recently Social Media Manager at the digital marketing agency BlueGlass, supports the team as Online Marketing Manager and is responsible for paid and social media.

Walder,Werber is strengthening its positioning and expertise in digital marketing and expanding its range of services to include the paid and social media sector with results-oriented online advertising campaigns. "With the expanded range of services, we can meet the growing requirements in the areas of user experience, content and performance even better and advise and support customers more holistically in future," says Sandro Walder, CEO of Walder,Werber.

There is also new "woman power" in consulting. Manuela Schlumpf has taken over the management of the consulting team as the new Client Service Director and member of the extended management team. She has many years of experience on both the agency and client side. She worked in consulting at Lacher-Dumas Communications for nine years and most recently on the client side at EKZ and the Sonova Group as a specialist in marketing and communication.

The independent and owner-managed agency currently has 23 employees. Walder,Werber celebrates its 50th birthday in 2020.

The text campaign places four well-known film classics in the context of the Appenzeller Bahnen.

The subjects, which also feature figures by Swiss street artist Pirmin Breu, can be seen online and offline in Eastern Switzerland from Monday.

Bundi is 48 years old and has worked for the Uvek since 2010, currently as Bugnon's deputy, the Uvek said Friday.

Previously, the Graubünden native was with the media service of the Department of Economic Affairs. Before joining the federal administration, Bundi was the federal house correspondent for the newspapers Südostschweiz, Cash and Tages-Anzeiger.

Bugnon was a journalist for 20 years before joining the media service of the Defense Department DDPS in 2002 and the Uvek in 2009. He is retiring at the end of February. (SDA)
 

The presentation is intended to reflect the proximity of Waid and Triemli City Hospitals to their patients in an empathetic way.

In nine short films, patients Lisa, Leo, Beatrice, Nicolas, Remo, Patrik, Beat, Carmen and Claudio talk about their experiences. The stories each represent a core competence of Waid and Triemli City Hospitals and illustrate their primary goal: high-quality medical treatment for all people. What the patients experienced can be read on the website Mis-Spital.ch be viewed.

In addition to the short films, Die Antwort also developed display ads, posters, advertisements and mailings as part of the overall cross-media campaign. The campaign has been live in the greater Zurich area since August and is intended to inform the people of Zurich about the merger of the two hospitals and their core competencies.

The aim of the campaign is to emphasize the strength of the reigning Swiss champions and the toughness of the sport of ice hockey, as well as to send a clear message to the competition on the ice. 

This was implemented visually using illustrations that are intended to appear strong and rough thanks to the dark color scheme. The focus is on the players Tristan Scherwey, Simon Moser, Andrew Ebbett, Thomas Rüfenacht and André Heim. The motifs will be present in Bern in the coming weeks and months and will be scattered on bus and streetcar signage, among other things.

Republica has also redesigned the content and graphics of the SCB website for the 2019/2020 season. This was part of a co-creation within the "Matte Lab", where the agency has been based since April 1. In addition, a new digital platform, MySCB, was launched for the club's most loyal fans - season ticket holders. 

Since August, Ikea Switzerland has been showing a new side with its current positioning campaign. The claim "Bring more home into your life" is intended to give moments at home the importance they deserve.

While the first phase of the campaign focused on raising awareness of one's own home and the peace and quiet that comes with it, the communication in the second phase now emphasizes the topic of sleep. A focus that Ikea is setting not only locally, but also globally.

We know that sleep is just as important as a balanced diet. But at the same time, we set high standards for ourselves and our performance in life. This often leads us to neglect the time when we can recharge our energy. Sleep thus becomes a necessity.

Ikea and Virtue want to fundamentally change this negative view of sleep. The new communication aims to inspire people to celebrate good sleep together. Building on the new claim, the campaigns aim to convey the liberating feeling that comes from consciously choosing yourself, your home, and enough sleep.

In addition to the TV and online measures, the campaign is supported by the activation of content available on IKEA.ch/at-home. There, the effects of good sleep are discussed in depth and it is shown that healthy and relaxing sleep does not have to be a luxury. In addition, a sleep challenge brings the topic more to the forefront for the social media community.

The world of work is no longer just about credentials. In the new reality, individual desires and values play the main role.

"Skillset or Mindset" premiered at Digital Day and is a game that calls for agility: multiple-choice questions about life and work appear on a 3 x 2 meter LED screen. Within seconds, players must choose an answer emoji by moving to the corresponding floor marker. Depending on the emoji chosen, a matching future job is generated at the end.

Festland came up with the idea, text, design and code for the game. The booth was realized in cooperation with Peter Schalch. For the digital day, Festland also created job buttons, postcards, shirts and badges. Companies can learn more about the business answers with which EY makes the leap into the digital mindset world possible at Newrealityblog.com/mindset.

The event concept ties in with the global "Better Questions" campaign and is part of the "New Reality Movement" strategic platform that Festland and EY have developed for the DACH markets. 
 

The Olten-based family business for sanitary installation systems was founded back in 1903. It relies not only on tradition and experience, but above all on innovation. This is demonstrated by its product OPTIVIStec, a modular and flexible pre-wall system for wet rooms.

The system is used to create a second wall in front of the actual wall. The cistern and sanitary installations are concealed behind it. Installation takes less time and requires fewer materials, which not only saves plumbers time, but also money - and they work more economically.

The B2B campaign developed by Serviceplan Suisse dramatizes the efficiency of the product. The subject shows a plumber who can do his job faster thanks to OPTIVIStec and moves quickly from one construction site to the next. The communication, which will be live from September 2019, is aimed directly at professionals and includes advertisements in relevant magazines, mailings, POS media, customer presentations and an animated online film.