The company uses its name recognition to address issues, challenge them or make a socio-political statement.

The company emphasizes that the campaign is not intended to be understood as a political position or even a voting recommendation, but rather as an offensive with which the company wants to show its colors for a colorful Switzerland.

Coca-Cola sees the offensive as part of a current trend in which companies are increasingly standing up for values and taking a position on current developments and commenting on them.

The campaign will be published in all four parts of the country, including in Rhaeto-Romanic and in various media titles such as 20 minutes, View and Weltwoche published.

In spring 2019, Philips expanded its personal health portfolio with a new product category called Philips Hearing Solutions. This was done in collaboration with hearing aid manufacturer Demant, which provides solutions and services that help people with hearing loss connect and communicate with their environment. Philips Hearing Solutions and its products are being gradually rolled out worldwide.

They are currently available in over 10 countries. More markets will follow. The positioning of Philips Hearing Solutions is all about "connecting people". The film is designed to build the image of Philips Hearing Solutions and raise its profile via digital channels and will be broadcast in English, French, Chinese and Dutch. There are also versions with Japanese or Turkish subtitles.

Riksförbundet för Sexuell Upplysning RFSU - the Swedish Association for Sexual Education - thinks it's important to celebrate sexuality, and to be a little more open about still-taboo topics such as penis size.

The campaign is therefore an ode to all penis sizes and shapes: The condom subject on a Danish bus changes its size when the door is opened and closed.

The management of the merged agencies: Severin Klaus (Managing Partner, Head of Technology), Paul Manuel (Co-Founder Dept), Michael Hinderling (Managing Partner & Creative Director), Dimi Albers (CEO Dept), Michael Volkart (Managing Director) (l.t.r.).

Dept acquires 100% of the shares, including those of the subsidiaries Hinderling Volkart Bern and HV Italic. In return, the previous agency owners will take a stake in Dept and remain on the management board. All three locations in Zurich, Basel and Bern will continue under the current management. The teams will work closely with Dept's digital marketing team, which is already based in Zurich.

"This step opens up a unique opportunity for us to take our agency and our work to the next level," explains Managing Director Michael Volkart. "We are convinced that we will sustainably enrich Dept with our quality awareness and our pursuit of excellence and innovation," emphasizes Michael Hinderling. "The vision to become one of the best digital agencies in the world is our drive for the coming years."

Founded in Amsterdam in 2015, Dept is now present in 13 countries and employs over 1,500 people. "Hinderling Volkart's achievements in creativity and award-winning design are impressive. They are an absolute A-player in the Swiss market, and together with our Swiss digital marketing team, they are perfectly positioned to create even smarter and better performing digital experiences," said Dimi Albers, CEO of Dept.

Lukas Stuber, Managing Director of Dept Digital Marketing Switzerland: "We brought our former agency Yourposition to Dept just over a year ago and rebranded it. It's fantastic that we are now expanding this successful model with Hinderling Volkart. Both teams are a perfect fit in terms of entrepreneurial thinking, values and quality standards."

The newly established Krea team: Sarah Rüegger, Susanne Weeber, Tizian Walti, Elgee Wee, Reto Clement, Natasa Maricic, Wolf Gärtner and Angelo Sciullo (from left to right).

With Tizian Walti and Angelo Sciullo promoted to CDs in the fall of 2019, TBWA\ strengthens its creative leadership with two homegrowns who will work with ECD Manuel Wenzel to guide creative destiny.

They are joined by senior creatives Susanne Weeber and Natasa Maricic, who both come from Wunderman Thompson. In addition, Wolf Gärtner from Ogilvy London and Reto Clement from Serviceplan join the Krea team. Also fresh on board are Art Director Elgee Wee, who most recently worked at Metzger Rottman Bürge after FCB Zurich, and Sarah Rüegger, who has joined as a copywriter and former journalist from Inflagranti.

"What's on the doorbell is ultimately secondary, it's always the people who make the difference. And with this new and added quality, we believe we can stay on the radar in 2020," Manuel Wenzel comments on the new additions.

Whether broccoli, prosecco or baby diapers: The online supermarket delivers food and non-food items to your door from an order value of 25 francs. Orders are placed via app, over 6,000 items from the Migros and Denner range are available, and delivery is free of charge.

The startup was founded in October 2018 and, following a successful pilot, is now offering its novel shopping concept in various communities in and around Bern. After a first phase in which Miacar was mainly advertised locally and in person, Komet is now ushering in the second phase with a digital and OOH campaign in the delivery areas. This will focus on the core benefit with the words "Ding Dong".

Forrester Research has combined its market research data and discussions with leading brand experts to produce a brand ranking for 2019.

Brand highlights in 2019

1. Disney combines brand equity with content and distribution brilliance and keeps the Disney magic going.
2. Gucci is reinventing the luxury brand and winning over the younger generation.
3. Mastercard shifts up a gear and creates a customer-oriented experience brand.

Brand lowlights in 2019

1. Facebook shows that a lack of accountability and transparency damages the brand.
2. Gillette provides a frightening example of a lack of relevance and the negative consequences of inauthentic behavior.
3. Kraft Heinz teaches us that short-sighted cost-cutting undermines brand building and value creation.

Brands we should watch in 2020

1. Beyond Meat and Impossible Foods are redefining the way we eat.
2. Casper and other disruptive "direct" brands are changing our buying habits.
3. Quibi could dramatically change the way we consume media.

The three speakers Ph!L!pp Schweidler, Florian Goetze and Silvan Forster spoke about the developments in branding with regard to the audio-only touchpoint voice user interfaces. The focus was on the observed shift from a rational view of a brand to an emotional brand experience as well as the associated opportunity to make a brand recognizable and experienceable with "sound". Interesting insights into the status quo of voice user interfaces were also shown: At Amazon alone, 10,000 employees work exclusively on the voice assistant "Alexa".

With over 50 people present, the event was very well attended. "We were both amazed and delighted that so many people were interested in the topic," says Schweidler, Managing Partner of Department of Noise, adding with a wink, "Maybe word just got around that Büro Züri has excellent event catering."

The event was musically framed by Nickless, who is probably the only person present who has a Swiss Music Award on his nightstand. Over music and finger food, the topics of the evening were discussed at length. All in all, it was a harmonious event without geek alarm, offering a good mix of information and entertainment, as the After Event Movie shows.

It was almost exactly 20 years ago when Budweiser launched its iconic campaign featuring a group of friends yelling "Whassup" to each other over the phone. In the intervening years, the ad has been parodied by the movie Scary Movie, the series The Office and an annoying orange, among others. Now the brand has adapted the concept to digital transformation.

The spot shows what happens when two smart speakers talk about how much they would like to watch the Super Bowl. Other smart gadgets don't miss the chance to join the conversation before the owner bursts into the scene.

However, the campaign is aimed at something different. In a world full of smart technologies, there are still many people who make the wrong decision and drive under the influence of alcohol and drugs. In light of the 54th Super Bowl, Budweiser and Uber want to raise awareness among Canadians to choose a "smarter" way home.

The company is now located at Looäcker 4 - also in Henau in the canton of St. Gallen. The new location offers employees modern, spacious workplaces, which should facilitate creative ideas and new products. In addition, the sales team has been strengthened with a new employee and the sourcing company Onmade by Package Line has been integrated into the site.

Package Line produces promotional carrier bags with a focus on sustainability.

Jim & Jim, an agency specializing in NextGen marketing, reinterpreted, conceived and produced the global food campaign Coke X Meals for Coca-Cola with a content-based ambassador campaign for Switzerland. The campaign aims to use authentic content and storytelling to convey how the topic of food brings people together worldwide and to show the role Coca-Cola plays in this. For the implementation, the agency relies on a marketing mix of "digital storytelling", "social content" and "influencer collaboration".

Web series realized with streetfood chef Fabian Zbinden

For this, Jim & Jim developed a concept for a web series that focuses on the topic of #Mitenand in three episodes, and at the same time planned a content-based influencer campaign that continuously provides the target group with seasonal, local recipes. The focus is on the entrepreneurial and innovative chef Fabian Zbinden, who was won over as an ambassador and around whom the short webisodes also revolve. They show Zbinden in his hometown of Bern and focus on #Mitenand on three different levels: The first episode, "Meet the People," is about his street food truck, which brings together even strangers with simple and balanced food, while episode 2, "Meet the Locals," portrays local shopping at the weekly market with various encounters of Zbinden's personal suppliers. The third episode, "Meet the Friends," captures a dinner among friends, including some familiar faces from the Swiss food blogger scene.

"Secret recipes" published exclusively via Coca-Cola's food blog.

The ambassador from the restaurant industry is supported by six food bloggers from German- and French-speaking Switzerland, who continuously create new recipes to accompany the campaign. Selected current topics such as regionality, new interpretations of traditional recipes, and simple recipes with leftovers from the refrigerator served as inspiration. Seasonal occasions such as cozy barbecues and Christmas baking were also covered with suitable content, as were some creative ideas with Coca-Cola itself as an ingredient. The versatile "secret recipes" were published exclusively via Coca-Cola's food blog, which Coca-Cola bottles promote at the same time with a QR code directly on their label.

Linking the analog QR code to the food blog as a central content hub complements the digital videos and photos that the influencers and the brand itself play out on social media, which also antecede the food blog.

The agreement defines the framework conditions for productions that SRG realizes together with independent producers. "We have arrived at a result that takes into account the profound changes in the media, in particular the further developments in streaming platforms and the on-demand use of co-produced works," said SRG Director General Gilles Marchand in a press release.

The amount that SRG is investing in audiovisual production now amounts to CHF 32.5 million compared to the CHF 27.5 million in the last version of the pact for the years 2016 to 2019. The increase of CHF 5 million is intended to benefit Swiss television films and is also a commitment by SRG to continue to invest substantially in Swiss cinema production in terms of films, series, documentaries and animations. "Despite the very difficult financial situation, SRG wants to make an even stronger commitment to Swiss film in its entirety, which is reflected in the new version of the pact. Audiovisual creation is a priority for us," explains Gilles Marchand.

Online rights

For the first time, SRG will acquire longer broadcasting rights for the online distribution of co-productions in which it holds a stake of over 50 percent. This step is important in view of SRG's streaming platform planned for this fall. "Alongside production, distribution is one of the challenges that SRG must tackle in the digital age," says Gilles Marchand. "The SRG platform that we are launching in the fall is an important step in this direction and is entirely in the interests of our audience."

Specifically, the provisions of the pact include online broadcasting rights for the first six months. After that, SRG has the option of extending the period of validity at a special rate. SRG also benefits from online rights for cinema films at a negotiated rate, provided the co-producers give their consent.