The developed campaign claim "En gute Job" is derived from wishing each other "En Guete" before starting the meal. The personality of each employee, the team spirit as well as the change and future viability of the company are to be depicted in the new campaign.

"The aim was to create a strong, approachable and credible image for ZFV as an employer," says Angela Tauro, CHRO ZFV Companies. "With the campaign, we want to introduce applicants to their real, future colleagues and give them an authentic insight into the world of work with us."

ZFV employees are part of this campaign. At the anniversary event for employees at the beginning of September 2019, the ZFV Family Days, they had the opportunity to say why they like their job so much and why they have "En guete Job". Over eighty employees took the opportunity to tell their stories off the cuff.

At the forefront of the development of the Kiebitz design was the client's desire to stand out with a fresh, bold and original design that fits in with the themes of sustainability and the Bioregio range. The agency's tasks included developing the corporate design and implementing all necessary measures for the opening of the Bioregio store. "It was important for the campaign to quickly build up regional awareness and convey the message that Kiebitz is a new kind of store concept," says agency manager Stefan Grob.

For the advertising campaign, Advery has opted for an unconventional style of language that is retained in a wide range of advertising materials and is based on the slogan "Where organic meets regional". Themes such as regional shopping, unpackaged products, seasonal highlights and cooperation with local producers are very important to Kiebitz and should also be reflected in the communication. To this end, Advery implemented various PR measures and designed a newsletter.

The integrated communication concept also includes direct mailings using promo mail, the development of social media channels, radio spots and the website of Lapwing.

Last year, the Berlin-based Group agreed a strategic partnership with US financial investor Kohlberg Kravis Roberts (KKR). The aim is to grow even faster and stronger in the digital businesses. In addition to journalistic content, among other things, with the brands Image and World the Group, with more than 16,000 employees, has been operating digital classified businesses for some time. The majority of revenues are generated in digital.

In Switzerland, Axel Springer operates the joint venture Ringier Axel Springer Schweiz together with the publishing house Ringier. Its products include the business publications Handelszeitung and Balance, the consumer magazine The observer, the daily newspaper Le Temps as well as various popular magazines and journals such as L'Illustré and the Swiss Illustrated.

KKR already holds 45 percent

Shareholders have the opportunity to sell their shares to KKR before the planned withdrawal from the stock exchange. Specifically, this involves a free float of 3.6 percent. The shareholder structure is as follows: The widow of the publisher's founder, Friede Springer, and CEO Mathias Döpfner together hold around 45.4 percent of Axel Springer's share capital. According to the announcement, they do not intend to sell any shares held directly or indirectly by them in the delisting offer.

KKR acquired a large portion last year through a tender offer to shareholders. Together with accompanying acquisitions, KKR now holds around 44.9 percent of the shares.

Grandchildren stay with it

The grandchildren of the founder of the publishing house, Ariane Melanie Springer and Axel Sven Springer, also sold part of their shares to the US financial investor. Together, their remaining shares now amount to 6 percent. That is where it is to remain. A spokeswoman for KKR told the news agency on Friday, "The grandsons will not tender their shares into the delisting offer. They want to continue to accompany the transformation of the company." The Springer Group also confirmed this.

KKR is offering shareholders 63 euros per share in cash, the same price as KKR offered in its takeover bid last year. The Axel Springer share has been listed on the stock exchange since 1985.

In the fall of 2019, Springer CEO Mathias Döpfner had given an interview to the South German Newspaper said of the cooperation with KKR, which was still planned at the time: "It is a new era in the sense of a liberating blow. We can implement our growth strategy with a partner who doesn't think about the next quarterly result, but supports today what will maximize the value of the company in five years, including financially."

In fiscal 2018, Group-wide revenue was around 3.2 billion euros. Around 70 percent came from digital activities. At the end of September, the Group had announced that it was investing millions in projects at its brands Image and World at the same time as reducing the number of employees in the Group. (SDA)

An egg carton that is the same size but only has room for five eggs? The initiative "Less brings more" challenges the industry standard in chicken farming and wants to change it. Instead of nine laying hens per square meter (!) as is the case today, fewer than the current (German) organic standard (six hens) are to be permitted. This sounds more than reasonable. The initiative of Bioland and Demeter also wants to achieve that "organic" does not start with the keeping, but with the breeding. For example, male chicks would no longer be allowed to be killed.

The real-life boxes are currently being distributed to decision-makers and opinion leaders from the media, politics, entertainment and agriculture. Let's hope that the campaign achieves the desired effect.

via W&V

The umbrella brand Amer Sports commissioned Pixels to capture the "Run Unexpected" event by Salomon on film. Pixels developed a storyboard to capture this unexpected experience for trail runners. Together with the video partners from Venturesome, the event was filmed with several cameras and interviews were conducted with the participants.

The entire event video was produced by Pixels, from the selection of video sequences, text and editing to color grading and motion design. The result is an atmospheric video that is used by Salomon in B2B marketing to convey the emotions of the Unexpected Run.

The all-rounder Mini Countryman is available in two versions, either with a classic combustion engine or with plug-in hybrid drive. To promote sales of the two models, Serviceplan Suisse implemented a broad-based campaign and staged the Mini Countryman as a classic and electric adventurer.

The centerpiece of the campaign is a video in which the Mini Countryman plug-in hybrid is electrified more and more by a special glow effect while driving at full speed.

The campaign is mainly played out on digital advertising media such as YouTube, social media, Teads, WeTransfer and various pre- and mid-rolls. For retail, ads, POS measures and digital advertising media were also developed.

The industry leader wants to bring classic television and the increasingly important streaming closer together, as the telco company writes in a statement. "Switzerland watches three hours of television a day - and streaming providers already account for one hour of that. Swisscom is therefore bringing the best of both worlds to the same box and the same remote control," said Dirk Wierzbitzki, head of private customers and member of the Group Executive Board. To achieve this, Swisscom has integrated an interface that allows Netflix shows to be displayed on the same interface as TV content.

Swisscom TV X is available in two variants from Monday. For 50 francs a month, Swisscom says there are several hundred channels, 1200 hours of recording, 7 days of replay and Netflix Standard in HD, which can be streamed from two devices simultaneously. For an extra 5 francs, there is Netflix UHD and the ability to stream from four different devices simultaneously.

Swisscom customers who already have a Netflix account can transfer it to the new Swisscom subscription without having to switch accounts.

Silvana Guanziroli and Nicole Ulrich (from left) take over the management of 20 Minuten Video News.

Silvana Guanziroli took over the management of the team at the beginning of January. She has been in the news business for over 24 years. She has worked as a video journalist and news editor for the following TV stations: RTL/Pro Sieben Schweiz, Tele 24 and Schweizer Fernsehen. As a reporter, author and deputy foreign editor, the 43-year-old wrote for View, SonntagsBlick and Basel Newspaper. As a journalist and multimedia editor, she was most recently part of the core team at Bluewin.ch, Swisscom's news portal. In addition, she founded the online magazine "Crime Schweiz" with a focus on Swiss court and criminal cases.

The Winterthur native with roots in Ticino has taken up her position at 20 minutes as early as the beginning of January 2020. "This task is currently one of the most exciting in Swiss journalism for me. The opportunity to put together a completely new team and implement a new video concept at the same time is a fascinating challenge. I am very excited to tackle this opportunity."

The trained commercial employee studied cultural sciences at the Distance Learning University in Hagen, and also trained as a police officer with the Zurich Cantonal Police. Most recently, she completed the Federal Diploma in Public Relations.

Nicole Ulrich will take over as her deputy at the beginning of April. The 39-year-old presenter and journalist currently works for Mediafisch. There, she produces and realizes the Saturday evening show "Wer wohnt wo?" on behalf of SRF. After completing her commercial apprenticeship, Nicole Ulrich found her way into the world of journalism around 20 years ago by doing a traineeship at the Zurichsee-Zeitung her entry into journalism. Later stations led her via the news departments of Radio Zürichsee, 3+ and TeleZüri to SRF, where she became known to a broad public as presenter and editor of the knowledge magazine Einstein (2009 to 2013). From 2014 to 2017, Ulrich worked in marketing.

20 minutes is gradually switching its reporting to "video first" - as already communicated. Since the beginning of 2020, the video content has been supplemented by even more live reports on breaking news and special events in order to inform users directly and let them participate closely in current events.

Winter sports connect generations. Whether small or large, young or old: skiing and snowboarding is fun at any age. However, many who would have time again do not dare to return to the boards.

To correct this circumstance and bring back the semesters from forty-five, the winter sports region Arosa Lenzerheide has developed an offer: The Comeback Pack.

The combination of hotel accommodation, ski pass, equipment and ski lessons provides even the most indecisive with at least four reasons to give those rusty joints and dusty ski overalls a second chance and spend a few days in the mountains.

The offer has been publicized since a few days via an online performance campaign, TV and radio spots and posters.

The three technical schools now appear on the education market under the umbrella brand BZLU Bildungszentrum Luzern. The Lucerne agency develops the brand architecture and the individual brand presences of the umbrella brand and its subbrands.

Diagonal as a design element

The dominant design element is the diagonal line, which represents the claim "Education of the next generation. It runs through the individual brands and their visual worlds. By means of independent color worlds, the training centers differentiate themselves and position themselves uniquely in their sector.

Announcement on means of transport

So far, the appearance has been implemented on the websites of Bzlu.ch, Hfw-luzern.ch, and various print products. The merger is currently being announced on public transport in the greater Lucerne area. The rebranding will be completed in summer 2020.

The separation was not triggered by disagreements, but by entrepreneurial reasons: "Text and design have not grown together within our agency in recent years as we had originally planned. Instead, both areas have developed independently in exciting directions," explains Brenner. "We were always open to this development. The decision to separate text and design was therefore the logical consequence for us."

Since January, copywriter and concept designer Rainer Brenner has been working under his own name, while the two graphic designers Yuan Peng and Jakob Wessinger continue to run Wessinger und Peng. "This means we are going back to our roots as Wessinger und Peng and will be operating as a pure design agency again from now on," says Jakob Wessinger.

During their six years together, Wessinger and Peng worked in Zurich and Stuttgart for various Swiss clients and were responsible for the overall appearance of the cultural publisher Trieste, campaigns for Galaxus as well as various client magazines, gallery and book projects.

Behind the scenes, by the way, they continue to work together. Rainer Brenner, Jakob Wessinger and Yuan Peng continue to have a friendly relationship in addition to their joint projects.

Corinne Rohner has many years of media experience and extensive expertise in the areas of IT and ad operations. In recent years, she has supported various IT projects as an independent consultant. She previously worked at Ringier for five years and at Goldbach for over ten years.

With Sergei Zhukov and Marc Bachmann, two additional backend developers have joined the development team in Zurich. Khazar Groschup also joined the team in January in the Finance and Office Management department.

GoTom develops a software solution for handling digital advertising campaigns. Its customers include media companies such as the TX Group, Admeira and the Kronen Zeitung.