Social change, the network society, digitalization and expanded media channels demand new structures, more flexibility and dynamic processes. With a repositioning, a rebranding, a new name and a new location, the agency is moving into the future.

Kurt Wettstein is pleased about the change and appreciates that all employees are behind the new direction.

One of the reasons given for the choice was the reporter's special journalistic flair: "She has a feel for life's big and small stories and is unconventional." Helene Aecherli prefers to write about socio-political topics, especially the Middle East, gender, health and sexuality - often in combination. She is one of the few European journalists to have reported from Guantanamo, portrayed "dangerous singles" in Egypt, dealt with discrimination against employees over 50, and talked to couples therapist Esther Perel about cheating.

The award is an industry prize. A preliminary jury consisting of 39 active and former journalists nominated five people in each of eleven categories. The winners were then chosen in an online vote. Helene Aecherli won more than a quarter of the approximately 800 votes cast by the jury, which, according to "Schweizer Journalist," consisted of industry representatives and magazine subscribers.

The Tuna duo: Derya and Tufan Tuna (from left to right).

"This is our response to the rapidly growing need for visual content," says founder Derya Tuna. UP Content is designed to produce visual content for TV, social networks, websites and events quickly and cost-effectively. The Tuna boss has noticed that customers increasingly have communication needs for which they cannot find a suitable production partner today. They have an exciting message, but don't know in what form and with which partner they can implement it.

At the same time, media consumption habits are changing in the age of digitalization. "It is becoming increasingly complex and challenging to reach the desired target groups in the media," says Tuna. It's about "being ever more focused on a wide variety of channels with tailored messages".

However, today's production structures are far too cumbersome for such tasks. It is also far too expensive to set the entire machinery of an advertising agency in motion for a short social media clip.

UP Content wants to serve this niche. It produces videos and films for all formats - be it video reports, live stories, documentaries or content for online magazines, social media channels, e-boards at train stations, in-flight screens or events. From the idea to implementation, including post-production and finishing, everything is produced in-house at UP Content. UP Content's services can also be combined with those of Tuna production. For example, if different media are to be supplied with uniformly produced content in addition to the classic TV spot.

In addition, with the founding of UP Content, the previous GmbH Tuna Production was converted into a stock corporation and strengthened with an investment in a London film production company.

The agency carried out a refresh in positioning and corporate design for the washing specialist from Wolfhausen ZH. The basic concept builds on the fact that Schulthess machines are known for their durability, aesthetics and user-friendliness. With the new brand promise "Turns for joy", Schulthess positions itself as a specialist and premium manufacturer with a focus on customer satisfaction.

The new concept started with the design of the company brochure, for which a visual world was created. The machines are shown in a stylish dress and the newly developed claim "Turning for joy" runs through the entire brochure. The concept was also recently implemented as an installation at the trade fair stand at Swissbau Basel, the largest trade fair for the construction and real estate industry in Switzerland.

After the TV Regional and Radio Following the reorganization of the TV, Radio and Film Distribution division headed by Roger Elsener last November, the TV National division is now also reorganizing itself. With this step, CH Media wants to create clear structures within the national channels, as was reported in a press release on Tuesday.

The team of the 3-Plus station group and the team of TV24, TV25 and S1 will be merged, and the central functional areas of sales, marketing and technology will be integrated into the organizational structure of the TV, Radio & Film Sales division. The finance and HR team will be transferred to the Group structures. As a result of the merger, five people will leave the company.

The TV National division now consists of the two areas "Program and Channel Management" and "In-house Productions".

"Program and Channel Management" includes program planning, license acquisition, research & product management, data science and digital product management, and is the responsibility of Ute von Moers, previously Head of TV National at CH Media. Program planning for the national channels will be headed by Klaus Henning, who was previously responsible for program management at the 3 Plus broadcasting group.

"In-house productions" includes casting and production, as well as social media and digital content production. Christina Noell ad Interim, Chief Creative Officer and Co-Managing Director as well as former shareholder of the 3 Plus broadcasting group, will take over the management of the division. She is thus responsible for all in-house productions of CH Media's national TV channels and will lead the team together with Roger Elsener. Christina Noell will leave CH Media at her own request in the second half of 2020 and will continue to work in an advisory capacity.

As part of the new organization, Torsten Prenter, co-founder of the 3-Plus broadcasting group, will become Executive Advisor in the TV National division, reporting directly to Roger Elsener.

As part of the new organization, TV National employees will move to the new "Leonardo" production site in Zurich Oerlikon in the first half of 2021. The current locations in Schlieren and Zurich will remain in place until the move.

Dr. W.A. Günther AV-Distribution AG is a provider in the professional audio and video technology and distributor and specialist for excellent complete solutions. In the first stage of the cooperation with Klar, the focus is on strategic brand management.

Founded in 1921, Parfümerie Osswald is still a Zurich institution on Paradeplatz. Since 2012, Osswald has also operated a store in New York. Klar is responsible for the conception, creation and implementation of all communication measures. Beforehand, a redesign is on the agenda.

The company Morf implements markings, signalizations and seamless floor coverings. Klar developed a new corporate design for Morf and realized all online and offline implementations, including a new website.

In the new web app, the two ibexes are the starting point for family vacations in Graubünden. At Kinder.graubuenden.ch, the cult ibexes help readers of all ages find the perfect vacation spot.

To benefit from the service and begin the journey through the world of Gian and Giachen, you simply scan a book page with your smartphone or tablet - and you know exactly where the book's settings are. With the embedded Google Maps function, you can find your way there in the real world. But on-site information boards also point the way.

The app designed by Wirz is not limited to the locations known from Gian and Giachen's children's books. It also points out places in the Engadine, Savognin and Surselva. In addition, you can find out how to get there comfortably with the Rhaetian Railway.

With "Kids' World", the selected partners of Graubünden Ferien are thus launching not only an entertaining translation of the world of the Alpine ibexes into the digital world at the start of the sports vacation weeks, but also a concrete service for vacation guests that will be steadily expanded in the coming months.

For almost ten years, the entertainment show "Unterwegs" has been an integral part of Tele 1's programming. Fabienne Bamert will still be on "Unterwegs" until the middle of the year, before she moves entirely to Swiss radio and television. From summer 2020, Sara Wicki will take over and present people and stories from Central Switzerland. The show reaches just under 60,000 viewers every Sunday.

Sara Wicki has already worked on the show alongside Kurt Zurfluh, who died in 2017. The 30-year-old is excited about the new task: "It's a great honor to follow in the footsteps of Kurt Zurfluh and Fabienne Bamert. It will be an exciting challenge for me, which I am very happy to accept. I'm looking forward to interesting encounters and conversations as well as great experiences."

Sara Wicki from Sursee has been hosting the "News" program at Tele 1 for three years and has been working behind the camera as a reporter for various broadcast formats for over four years.

Planted is a spin-off of ETH Zurich founded in July 2019 and has brought to market a plant-based chicken consisting only of pea protein, pea fiber, rapeseed oil and water, which is confusingly similar to classic chicken in terms of taste and consistency. The product met with widespread interest and was launched on January 13.

In a world where meat substitute products are on the leap from niche to mass product, it is important to explicitly avoid traditional cliché traps and to deliberately break with existing codes. Thus, the product should be positioned in a colorful, varied, contemporary, positive and relevant way. Instead of classic product images, the four elementary brand values of health, animal welfare, good taste, and sustainability were brought onto the packaging as central messages in a playful and at the same time to the point way. This was done in the form of rhymed sayings such as "Grease the pan. Save the planet" or "The meat grows on the bush. It tastes just like chicken". The headlines were developed in all four national languages.

The result is 16 different packages for the two product variants, pure and marinated. Not a classic product sleeve, but a platform for relevant communication that can be played with in a variety of ways.

Parallel to the market launch, Planted will also be brought to life via other touchpoints developed and designed by Foundry. A landing page with delicious recipes and a designed food truck, which has been touring Switzerland since Friday, were also realized. In addition, there are numerous social media activities.

The advertising spaces in and on streetcars and buses operated by Verkehrsbetriebe Zürich are marketed outside the VBZ area by an external partner. VBZ TrafficMedia put this collaboration out to tender at the end of 2019. Of all the bids received, the one from Livesystems was rated the best.

Livesystems will take over the exclusive marketing of VBZ TrafficMedia's advertising offers for five years from April 1, 2020. This includes market development and active support for advertising customers outside the VBZ area. Within the VBZ area, market development will continue to be handled by VBZ TrafficMedia. Livesystems acts as an intermediary there. There is an option to extend the contract for one or a maximum of two years.

VBZ TrafficMedia is responsible for the advertising space inside and outside the streetcars and buses of Zurich's public transport company. This includes the development and further development of advertising offers and their promotion as well as active sales and customer care within the VBZ market area. This includes the city of Zurich, the Limmat Valley and parts of the Upper Glattal, Pfannenstiel and Lower Zimmerberg.

The sports retailer has been a partner of Swiss-Ski at the Swiss races in Adelboden and Wengen for 17 years. As the main sponsor of the drivers, Ochsner Sport has been producing the driver's cap for 10 years, and it is impossible to imagine ski races without it. For the 10th anniversary of the cult cap, something special wanted to be ventured. Thus, the king placement of the logo was given to the fans.

A social media campaign was launched with the "Name Game" campaign. Users were invited to follow the Swiss athletes on Instagram. Before the races, they posted a photo of themselves and their hats on their Instagram channels. Those who liked it were automatically entered into the draw.

To find out if you had won, you had to watch the live TV broadcast of the race. At the finish line, the driver put on the cap with the winner's Instagram name printed on it and now stood like that in front of the journalists' cameras.

The promotion was advertised online and on social media, as well as in Ochsner Sports stores, and was first run at the Ski World Cup races in Adelboden and Wengen. The promotion will continue at the remaining races of the season.

Digitalization is completely transforming the media industry, the public sphere and democracy, according to a report published by the EMEK on Monday. Today, media use is increasingly taking place on the Internet and via mobile devices.

Broadcasting is getting additional competition from streaming services like Netflix or Spotify. People are not using media content on the channels, websites and apps of media companies, but increasingly on platforms such as Facebook, TikTok or YouTube.

Introduce rules for streaming services

Streaming services lead to more competition and diversity, especially in the entertainment sector, but are not subject to the same regulation as broadcasting. The EMEK therefore calls for the existing regulation to be extended to streaming services in the sense of a level playing field.

In Switzerland, a revision of the film law is planned in the Federal Council's cultural message. As in the EU, streaming services are to meet a quota of 30 percent European content in the future. In addition, they are to invest four percent of their gross revenues in Swiss filmmaking. The EMEK supports these proposals.

SRG SSR also needs stable financing in the future, and its performance mandate obliges it to produce its own programs. Performance mandates should ensure that information, education and cultural programs are produced.
For Swiss broadcasters, differentiation could only be achieved with in-house productions, but these would be associated with high costs.

In addition to developing their own on-demand offerings, Swiss broadcasters could try to place their own productions on streaming services such as Netflix and Spotify. For new providers of podcasts outside of established media organizations, the steaming services would thus offer the chance to gain greater attention.

Platform dangers

Platforms offer numerous opportunities for democracy. Access to the public is becoming easier for individuals and groups, and new opportunities for information, discussion and participation are emerging. In addition, certain dangers such as so-called "filter bubbles" or "fake news" are greatly overestimated in public discourse.

However, platforms would make it more difficult to finance journalism, because advertising and usage would shift to search engines and social networks. This would lead to cost-cutting measures in editorial offices and increased concentration processes in the media. This is problematic for a direct democracy.

Support journalism financially

The EMEK therefore proposes direct support for journalism and innovation so that journalism can continue to be financed in the future. The information and criticism function of journalism must be preserved.

What is needed is direct support for journalism that supports journalism relevant to democracy, regardless of the distribution channel. To finance this direct support, a levy on the advertising revenues of platforms and television advertising windows could be considered, writes the EMEK. However, this levy would have to be earmarked for a specific purpose.

The EMEK also proposes to help the media industry cope with digitization by promoting innovation. This could support projects such as the development of modern offerings and algorithms. Indirect support for infrastructures would also be appropriate.

In addition to public funding measures, tax incentives for contributions to media and tax deductions for subscriptions to editorial products could be considered. (SDA)