Weischer.Media is launching into the coming decade with a new corporate identity: From February, the Hamburg-based group of companies will operate under the sender brand Weischer, while the individual subbrands and subsidiaries will be called Weischer.XY. Accordingly, the cinema marketer now operates under Weischer.Cinema.

Florian Weischer, Chairman of Weischer, on the new umbrella brand strategy: "Up to now, we have always seen ourselves as one element in a longer service provider chain from the customer to advertising in the media." "In the meantime, however, we are developing communications solutions for the customer that are no longer limited to individual media," adds Marcus Weischer, Chairman of Weischer.

The letter "W" as a stylized wave in the new corporate design is intended to stand for the claim to always be on the move and to help shape the change in the world of communication. At the same time, the wave is also a tribute to the company founder Hans Weischer, who had a special passion for sailing.

Christof Kaufmann, CEO of Weischer.Cinema Switzerland, is pleased with the change: "The 'Cinema' in the name now says what we stand for: Cinema."

Where in Basel is home ownership currently most in demand? How are rental costs developing in the individual districts? And is the city making progress with densification? Every year, the Basler Kantonalbank presents the most important facts and figures on the Basel real estate market. For the latest edition of "Wohnen in Basel" (Living in Basel), Bandara was commissioned to develop a web experience that brings data to life in an innovative way.

Bkb.ch/living includes a three-dimensional map of the city of Basel, on which Basel residents may even find their own home. Users can choose between six different values such as rental prices, living space or price indices for residential property and compare current with historical data via a time axis. In line with the selected value, the individual city districts are colored more or less strongly.

The 3D website has been implemented for both desktop devices and smartphones and is designed in such a way that it can be supplemented with additional data in the future.

Radio 32 AG will continue to provide the service mandate contained in the license unchanged, writes the Solothurn government council in its statement to the Federal Office of Communications Bakom. The continuation of broadcasting operations, the previous coverage of the canton of Solothurn and the radio program targeted at the Solothurn-Olten coverage area would continue to be guaranteed.

The Solothurn government council therefore has no objections to the approval of the application for the economic transfer of Radio 32.

In its brief statement, the Aargau government council writes that it agrees with the concession transfer to CH Media Holding.

CH Media, a merger of AZ Medien and NZZ Regionalmedien, had announced in early December that it intended to acquire a majority stake in Radio 32 (Werbewoche.ch reported). The majority shareholding is subject to approval by the Bakom.

The media company, which among other things publishes the Aargauer newspaper and Solothurn newspaper as well as the Lucerne Newspaper which publishes the radio station, has held a 21.9 percent stake in Radio 32 to date. CH Media takes over the 36.28 percent share of Lagerhäuser Centralschweiz. Other shareholders are and remain Zofinger Tagblatt (21.82 percent) and Netbasket, based in the canton of Zug (20 percent).

Radio program as before

All employees of Radio 32 will be taken on, as the media company notes. The regional station's editorial office is in Solothurn.

In its application to Bakom, CH Media writes that Radio 32 will continue to offer a professional 24-hour program with a targeted regional focus. True to the guiding journalistic criteria of "current", "regional" and "close to listeners", the program will be aimed at the majority of the population in the coverage area.

CH Media already owns Radio Argovia, Radio 24, Radio Pilatus, Radio FM1, Radio Melody and Vergin Radio Switzerland Hits and Rock. (SDA)

Photo: Screenshot

The content of "Upbeat" includes stories about business ideas, market opportunities, financing and product innovations. The aim is to give readers a complete insight into the founding stories and the working and business models of fifty Swiss start-ups. "These companies are characterized by a strong innovative spirit and great growth potential. But we also want to focus on the personality of the founders," says Stefan Barmettler, editor-in-chief of Handelszeitung. The challenges and learnings of the start-ups are to be shared with the readership.

Two to three-minute videos will present the people and models behind the start-ups, and there will also be 30-minute podcasts featuring conversations with the founders. Articles in print will be supplemented online with key figures, among other things.

The new startup series is published in cooperation with Credit Suisse. The Ringier Axel Springer Switzerland project manager is Christoph Büeler, Head of Video Ringier Axel Springer Switzerland. Stefan Mair, Head of Management Handelszeitungis responsible on the editorial side.

Over the years, Tippelmann and his editorial team have steadily developed the health magazine. The doctor always had a clear focus: "We want to be up-to-date and informative and help our viewers find their way around the increasingly confusing healthcare market.

Now, this summer, he is handing over the reins of the health magazine at his own request and will be leaving SRF: "After almost 17 years as editorial director, I would like to turn my attention to personal projects and challenges outside SRF. I look back on a long and satisfying time at SRF, which I am ending of my own accord, although my personal career prospects are currently still completely undetermined."

The succession for Tippelmann has not been settled.

Upto is an independent Axa project that offers car subscriptions to meet today's mobility needs. After all, such subscriptions have long been a matter of course for music and video streaming. With Upto, both private and corporate customers can choose from various car brands and drive systems and change their vehicle every six months if required.

Truestory is responsible for the concept and realization of the four-language B2B and B2C launch campaign. The focus is on various cartoon-style subjects for social media ads. The partly animated subjects show situations in which drivers would be happy to have a car subscription with Upto. The campaign plays mainly on Facebook and Instagram and is managed by the agency Sigma Online. The aim of the campaign is to show in an entertaining way that Upto is pursuing innovative and customer-friendly paths in mobility.

Dreifive has been providing social media support to Hello Family Club since 2017 and has already helped the brand establish its Facebook presence. The result of the collaboration was awarded the Best of Content Marketing Award in the area of social media in 2019. For 2020, both partners have set themselves a new goal: To further strengthen the positioning of Hello Family Club as a family platform and, in particular, to expand its reach among expectant and young parents.

For this purpose, the brand world is to be presented on its own Hello Family Club Instagram account for this target group and address users directly through emotional storytelling. Dreifive developed the social media strategy and the visual language with recognition value for the new website. With a broad and inspiring content mix as well as target group-specific and relevant content - including family tips, DIY instructions, activating content and performance-optimized formats for social media ads - the channel should not only be fun, but also offer users added value.

For the big launch, Dreifive has designed an extensive campaign including cooperation with Swiss influencers such as @house.of.huber, @eli_simic and @fabiozerzuben, which will be promoted cross-medially. Until March 01, 2020, users have time to share their most beautiful family moments with #hellofamilymoments and participate in a big sweepstakes. The implementation takes place in close cooperation with the influencer agency Picstars.

Jeanine Jost could hardly wait for the campaign to start: "With the new channel and the influencer campaign, we are tapping into a younger target group for the Coop Hello Family Club. We can thus be closer to young families and pass on inspiration and valuable tips for everyday family life."

During the implementation, the focus was especially on the consideration of cultural subtleties between France and Switzerland. A special double-decker train of the new TGV generation was organized for the shoot.

All the motifs were photographed in a traveling composition that spent an entire day shuttling between Paris and Zurich, which is intended to reinforce the authenticity of the various situations. One car of the rolling set was specifically available for styling and make-up, one bar car was converted into crew catering and three other cars became shooting locations.

Taking the cultural context into account, the casting, styling and wording for each advertising medium were defined on a country-specific basis. In intensive exchange with the Parisian sister agency Change, an argument relevant to the respective country and its verbal implementation were sought for each motif.

The TGV Lyria campaign can be seen in the form of posters, online banners, digital out-of-home as well as on various social media channels.

Facebook reached the 2.5 billion active user mark last quarter and continues to grow rapidly. But costs are also rising, partly because the online network needs more and more employees. In addition, data protection regulations such as the GDPR are making the advertising business more difficult.

In the final quarter of 2019, sales rose by a quarter year-on-year to just over 21 billion dollars. At the same time, however, profits increased by a comparatively moderate seven percent to 7.35 billion dollars. Profit growth was slower than investors are used to from Facebook. The stock sank more than seven percent in after-hours U.S. trading on Wednesday.

Class action lawsuit settled

With the quarterly figures, Facebook also announced a $550 million payment in the U.S. state of Illinois to settle a consumer class action lawsuit over the facial recognition feature on the platform. The plaintiffs had accused Facebook of violating local laws by collecting biometric data without users' knowledge. The feature suggests names of Facebook friends to tag in photos.

Facebook's founder and chief executive Mark Zuckerberg announced he wants to be more aggressive about the online network's positions. "My goal for the next decade is not to be liked, but to be understood," he said in a conference call with analysts. "For you to gain trust, people need to know what you stand for."

Facebook, for example, wants to strengthen its defense of freedom of speech, encryption and its advertising-based business model. Among other things, the online network is accused of collecting too much data for the personalization of ads and of wanting to keep users on the platform longer in order to show them more advertising.

More revenue with US users

In the U.S., Facebook made an average revenue per user of $41.41 last quarter, almost exclusively from advertising. That was a significant jump from $34.55 three months earlier. In Europe, average revenue per user was just $13.21. However, it was closer to the U.S. level in Western Europe, said chief financial officer David Wehner. At the same time, Facebook acknowledged that rules such as the European General Data Protection Regulation or the similar new privacy law in California made it more difficult in part to personalize ads and measure their effectiveness.

The number of users active at least once a month reached 2.5 billion after an increase of 50 million within three months. In the past quarter, 1.66 billion users came to Facebook every day. Together with other apps such as Instagram and WhatsApp, the Group has 2.89 billion monthly users. (SDA)

Since 2012, Uta Kroll has been responsible for all MICE business in the greater Zurich region. As a member of the Executive Board, she also helped determine the strategy of Zürich Tourism. In 2017, Uta Kroll successfully introduced the cluster strategy. This strategy is based on the industry clusters of the city and canton. The finance, ICT, life science, and cleantech sectors are being worked on as clusters.

Kroll is leaving the organization at his own request at the end of February 2020 and is looking forward to new projects in the coming years.

Around 300 athletes will compete in the elite, U23 and junior categories. In addition, more than 20,000 spectators are expected at the World Championships, which will be held in Switzerland for the first time in 25 years.

Compresso is responsible for the co-project management as well as side events and food trucks and gives the event a festival character. The planning and organization of the infrastructure - tents, furniture, technology, tableware and much more - also comes from Compresso. Together with Nico Mäder from MBM Gastromanagement and hospitality partner Samsung Hall, Compresso is setting up a real street food festival and aims to provide an attractive catering experience - with its own festival tent.

"Millions of people use our platform. There is, of course, also a personal component to this issue in terms of my role. Where did mistakes happen, what can be done better? Finding answers to that - that's my concern and was also one of the reasons I chose Facebook as an employer." Regarding hate speech on Facebook, Krause says, "Yes, you can say it's only 80 percent that we filter out. But 18 months ago, we were at 50 percent. This shows the path we are on."

Krause has been Facebook's DACH boss for a year and wants to push the business in Switzerland. By the end of the year, the number of employees in Zurich is to increase from around 100 to 200. In addition, according to Krause, Facebook wants to intensify its business with traditional SMEs, but also has its sights set on large corporations from the food, luxury and financial industries.