One measure of the campaign consisted of sending a VIP box containing three Isispharma products and a press release to a selection of journalists from the general and specialist media. In addition, more than one hundred dermatologists received a personalized mailing explaining the scientific arguments for the Isispharma brand.

The agency also worked with various influencers from French-speaking Switzerland. They all received a personalized skincare box for their skin type and then shared their experiences with their network. This campaign reached around 70,000 people.

Various subjects were animated and shared as posts on Facebook and Instagram, and received a total of over one million clicks through optimization.

"This turnkey support has allowed us to open the doors of the Swiss market with confidence and professionalism. We are very satisfied with the strategy pursued and the good results," says Victoria Zon, Head of Marketing at Isispharma.

Santos comes from the Swiss marketer Admeira. There, he helped build the Programmatic team and served as an internal and external consultant. He has several years of experience in the advertising technology industry and previously held various positions at online marketer Stailamedia. Most recently, he was in charge of the Programmatic division and was responsible for developing and building business partners in this area. Furthermore, during his time there he specialized his knowledge in digital marketing systems such as SSP, DSP and DMP. Since 2017, Santos has been a member of the IAB Switzerland Programmatic Focus Group.

By opening an office and deciding to hire industry experts like Santos in the region, Xandr is underlining its intention to expand its offering in Zurich. Since 2014, the advertising company has also had a branch in Escublens near Lausanne, which now employs 13 people.

The new website is to be "more beautiful, faster, more animated, more informative, more digital and more piggy," as the agency writes in a statement. But why a pig, of all things? Why not, says the agency. Everyone likes to have a pig.

Pigs have one or two striking things in common with us humans: their good nose, for example, which immediately tells them which way the wind is blowing and where the trend is heading. Or the desire to get to the bottom of things, where they are deepest. Yes, people also like to dig around, stick their noses into things, ask a few more questions and thus find solutions that not everyone comes up with.

This is how the agency presents itself on its new website. With lots of piggy analogies, a big pinch of wordplay - and new team photos.

Mobiliar had already acquired around 50 percent of Scout24 Schweiz AG in 2016, which has since been run as a joint venture with Ringier. Now the two companies have decided to deepen their partnership. Mobiliar will receive a 25 percent stake in Ringier AG. The largest part of the funds is to flow into the further development of Ringier. The acquisition of the stake is expected to be completed in the first half of 2020. Both Ringier and Mobiliar will remain fully independent companies. The parties have agreed not to disclose the amount of the investment or the valuation of the shares.

As a new minority shareholder, Mobiliar will have two seats on the Ringier Board of Directors: Urs Berger and Markus Hongler will take seats. The Ringier family, together with CEO Marc Walder, still holds a clear majority in the Ringier Group with a stake of 75 percent.

There will be no changes to the composition of the operational management bodies. Both the Group Executive Board of Ringier and the Executive Board of Mobiliar remain unchanged.

As various exciting projects are still in the pipeline, it was decided to extend the submission deadline by seven days again this year. The extension applies to the eleven specialist categories as well as to the special award "Best of .swiss".

Interested companies can secure a chance to win a category or even the title "Master of Swiss Web". Whoever performs best in the eleven specialist categories will be nominated for the title. Potential master projects should therefore be submitted in as many categories as possible. This gives companies the chance to convince as many juries as possible and achieve the highest possible total score.

The projects can be submitted until February 10, 2020. After the extended submission deadline, the Best-of-Swiss-Web team will inform about further steps.

Vanessa Meier will welcome Tele Züri viewers to Züri News from February 11, 2020. To succeed Maria Rodriguez, Tele Züri has been casting numerous young talents in recent weeks. "We want the biggest TV talents with us and we only find them through broad-based castings," explains Oliver Steffen, Co-Chief Editor CH Media TV Regional, about the selection process. Vanessa Meier convinced those responsible with her refreshing camera presence and excellent journalistic skills.

"I am very much looking forward to this new and exciting challenge. It's a privilege for me to anchor Züri News," says Meier about her new job. Meier has been working at Tele Züri as a video journalist since December. She will continue to perform this function in combination with her moderating activities.

The new Tele-Züri presenter studied journalism and communications at the ZHAW in Winterthur. She took her first steps in the television industry during an internship in SRG's Tagesschau newsroom. Most recently, Meier worked as a video journalist, news and talk presenter at Tele Top.

New at Aroma: The creative minds Stefan Merz, Martina Horber, Karin Knapp, Kevin Fries and Adrian Graf (from left to right).
Kevin Fries joins Aroma as retail designer and senior conceptual designer of Pfeffermint. While studying industrial design, he met his design partner Jakob Zumbühl. Together they created different projects, furniture and products, such as the Wald-Haus lamp or various objects for Eternit. Jasper Morrison paid tribute to their debut product in his exhibition at the Museum für Gestaltung. Other professional stations were Freitag and Mooris.ch.

Enthusiastic about material, product and media design, Martina Horber learned cross-media storytelling in the Bachelor Multimedia Engineering course. In addition to her own exhibitions, as a concept designer she creates spaces where brands become experiences. "Their spatial understanding of design and their courage to try new things are a perfect fit for our culture," says Roger Stämpfli, Executive Creative Director of Aroma.

From Farner and with a Bachelor's degree in Visual Communication in Cast/Audiovisual Media, Adrian Graf joins Aroma. With his bachelor thesis, he won the "ADC Student of the year" award and the "Eyes & Ears of Europe" in 2019. As a social media and content manager, he understands digital channels.

Karin Knapp is also new on board as Communication Manager. With over 20 years of professional experience in communications agencies and on the client side, she captures the trends for Aroma and is responsible for corporate communications. The Schaffhausen native has an executive master's degree in communication under her belt. "With Adrian and Karin, we have sought and found a strong dream team," says Barbara Brandmaier, Head of Creation and Communication.

And with Stefan Merz - as already communicated in December 2019 - Aroma is gaining an experienced conceptual designer, consultant and project manager who is joining Aroma after 24 years with the event company Merz+Partner.

Daniel Camenisch founded the Vinavant agency a year ago. He had previously worked for several years as co-owner of an established agency in Graubünden.

In his first year, the Head of Marketing has already successfully established himself in the agency landscape and made a name for himself in the disciplines of marketing, corporate communications and public affairs.

This means that the full-service agency can expand its personnel resources after just one year of existence and is bringing the experienced communications specialist Bianca Giuri into the team. Giuri has several years of experience in the fields of media, communication and marketing and will be joining the agency as project manager.

There have been isolated reports in recent days that Chinese tour groups have been turned away from various Swiss restaurants. The online portal Zentralplus, for example, reported on Monday about an Asian restaurant in Lucerne that does not currently want to serve Chinese guests due to protective measures against the coronavirus.

As the Sonntagszeitung newspaper writes in its current issue, Switzerland Tourism is now warning landlords, hoteliers and mountain railway operators not to discriminate against Chinese tourists. The Sonntagszeitung and Sonntagsblick write that the Swiss are distancing themselves from Chinese tourists out of fear of the virus and even treating them like lepers in some cases. Switzerland Tourism now wants to send out a signal that Switzerland and its tourism industry will continue to be hospitable to Chinese tourists, just like all other tourists.

Swiss tourism expects losses

At the weekend, the Chinese government decided to stop group travel at home and abroad, which will also have an impact on the tourism industry in Switzerland. Destinations such as Interlaken, for which Chinese tourists are the most important group of foreign visitors, could suffer particularly badly as a result.

Switzerland Tourism is expecting a drop in Chinese tourists of between thirty and fifty percent in the coming weeks, according to the Sonntagszeitung. This means that in the worst case scenario, 50,000 hotel overnight stays, corresponding to an estimated CHF 19 million in tourism revenue, would be missing in February, as ST boss Martin Nydegger told the Sonntagszeitung. However, as it is currently difficult to predict how the situation will develop, it is possible that these estimates are still too optimistic.

In addition to the village stories from the first year of the campaign, which were implemented as scalable content on posters, in advertisements, as photo or video stories or as publicity reports, further episodes from the Volg villages are now being added.

In the continuation of the campaign, you can find out "where every sausage drives a snowmobile", "where people let the pig out" or "where it still really stinks in the village", to quote just three of the ten new village stories.

In addition, two new TV commercials are designed to attract attention. The TV commercial "Grandpa" shows with a smile how well the Volg store employees know and appreciate their customers - even if they unfortunately only arrive after closing time. And the TV commercial "Romeo & Juliet" heartwarmingly reveals that you can find love for life while shopping at Volg.

In addition, there are now also branded checkout conveyor belt dividers in the store, which are designed to provide entertainment with short anecdotes in a playful and product-oriented way.

All advertising materials are in use immediately and throughout the year.

The Swiss Poster Award is one of the largest creative competitions in commercial communication for analog, digital, and innovative outdoor advertising in Switzerland. It honors outstanding work, emphasizes the value of design, and underscores the importance of the poster in the intermedia comparison.

The independent jury of experts, consisting of 20 personalities from advertising, culture and design, evaluated around 300 competition entries in January under the leadership of jury president Christian Brändle, Director of the Museum of Design Zurich. The 36 selected campaigns were convincing in terms of originality, implementation of the advertising message and design execution.

"This year, it was noticeable that digitalization is having a major impact. Many posters are now created as series and produced with countless variations of subjects. Spots for screens often react immediately to daily or even hourly news. A very exciting development," says the jury president.

Martin Walthert from Digitec Galaxus was involved in the judging for the first time. He comments: "It was enriching to exchange ideas with all the experts about the many entries. I am particularly enthusiastic about advertisements that effortlessly combine a clear, understandable message with an unusual, inspiring design or form. We have seen some good work in this area. But on a broader scale, a more conscious approach to the poster medium certainly couldn't hurt."

The winners will be announced on March 12, 2020 at the APG|SGA Poster Night in Hall 622 in Zurich Oerlikon. Laudators from the expert jury will present the awards in gold, silver or bronze in six categories. The highlight of the celebration is the presentation of the overall winner across all categories, the "Poster of the Year". Swiss presenter Alexandra Maurer will guide through the evening.

Digital information about Edward Hopper and his paintings is hidden in the rooms of the exhibition. Visitors receive this information directly on their smartphone if they have activated Beem. The information collected can be used to answer quiz questions at the end, which are part of a competition. In addition to an instant prize, there is also a guided tour for 10 people to win for the upcoming summer exhibition, which is dedicated to the Spanish painter "Goya".

In order to use the interactive exhibition, the Beem function must be activated manually in the apps of 20 Minuten, Bluewin or Beem's own app and access to Bluetooth and location must be allowed.

Until February 26, the campaign will also be supported by a cinema spot of the Fondation Beyeler on the Hopper exhibition, which will run in the cinemas Kult.kino Atelier, Kult.kino camera, Pathé Küchlin, Houdini and Kosmos. While the spot is being shown, visitors can buy tickets for the exhibition via Beem.