Robert Bertschinger joined Xing Switzerland in August last year, where he was previously Senior Partnership Manager for the corporate client business, responsible for cooperation with local partners. He took up his position as Managing Director of Xing Switzerland at the beginning of February 2020. As a proven executive and entrepreneur, Robert Bertschinger has extensive management and sales experience in the IT and telecommunications sector.

Before joining Xing, Bertschinger worked as Chief Strategy Officer at Netstream. Other professional positions before that included Vice President Sales & Alliances at Totemo, Country Lead at RSA and Country Manager Switzerland at Cisco IronPort. Robert Bertschinger succeeds Yves Schneuwly, who left the company in 2019.

Swiss Travel System is a subsidiary of SBB and Switzerland Tourism. Its task is to market Swiss public transport internationally. The image film is intended to encourage international guests to discover Switzerland by public transport. The second film promotes the Grand Train Tour of Switzerland, a train trip lasting several days to Switzerland's most beautiful destinations. The two stories are told visually alone and thus function in a language-neutral way.

Seed developed and realized the two films in close cooperation with Swiss Travel System. They will be used immediately in two versions each in international marketing, as an introduction at presentations, in travel agencies and at railroad counters as well as via various online channels. The film was directed by Xaver Walser.

The new management team of Stämpfli Kommunikation: Rolf Loepfe, Dominic Eichenberger, Rahel Grünig (from left to right).

Stämpfli is responding to the positive development of its agency and has expanded its management team as of the beginning of the year: The previous agency manager Dominic Eichenberger is concentrating on strategic consulting and new client acquisition at his own request for the further development of the agency.

Rahel Grünig succeeds Katja Dürig as Creative Director, who is leaving the company after seven years to pursue a new career. Rahel Grünig was co-founder and Managing Partner of the agency Bloom Identity and brings to Stämpfli Kommunikation her expertise as an experienced brand and communication designer as well as from the field of digital customer experience. In her role, she is also responsible for the personnel management of the creative team within the agency.

Rolf Loepfe was most recently an independent communications consultant with Wolver Brand Identity Communication. Prior to that, he worked as a partner and communications consultant for 13 years in two specialized branding and communications agencies.

He wants to reorient himself outside the company from May 1, 2020, SRF announced on Tuesday. His successor is to be arranged in the coming weeks.

During his tenure as head of culture, major series such as "Wilder" and "Frieden" were created, the statement said. The 52-year-old Charles called the relocation of the culture site to Basel's Meret-Oppenheim high-rise one of the biggest and most exciting challenges of his SRF career. (SDA)

After the successful Christmas campaign from last year the Swedish furniture manufacturer is not using rapping decoration this time, but singing furniture.

In the 45-second spot "So quiet," the furniture sings the praises of the wonderful silence when the occupants are not at home. But when the family returns in the evening, spreading noise and chaos again for the time being, peace - and, thanks to Ikea's furnishing solutions, order - soon returns to the house.

The TV campaign, implemented by Buzzman Paris, promotes Ikea's various storage solutions and is streamed on TV as well as online.

However, this is the weakest growth in five years and analysts had expected around 47 billion dollars in sales. The U.S. Internet giant announced its quarterly figures on Monday (local time) after the close of the U.S. stock market. Investors immediately reacted disappointed to the figures and let the shares fall after trading by about four percent.

Profit, however, rose more strongly than expected. It increased from 8.9 billion to 10.7 billion dollars. For the first time, Alphabet also disclosed the advertising revenues of the YouTube video platform - in the final quarter of 2019, they were 4.7 billion dollars and in the entire past fiscal year, 15.1 billion dollars. For the first time, Alphabet also reported the revenues of its cloud business. Accordingly, they amounted to 2.61 billion dollars.

More competition

The figures underline the question of whether Google will be able to maintain its dominant position in the online advertising business in the long term. On the one hand, the Group is being targeted by the US competition authorities. On the other hand, the competition is putting on a lot of pressure. Internet giants such as Amazon and Facebook are continuously expanding their advertising business internationally. By contrast, Google's growth in this area weakened last year, which management attributed to unfavorable exchange rate effects and one-off changes in the product portfolio.

Another critical issue for the Group is its growing costs. At $36.8 billion, they were 18.5 percent higher in the final quarter than a year ago. For example, the Group is hiring thousands of sales staff, building new data centers and spending a lot of money on marketing.

More transparency

"I am very pleased with our continued progress in the search engine business and in building two of our newer growth areas," Group CEO Sundar Pichai announced, referring to YouTube and cloud services with IT services and storage on the Internet.

Pichai, who after successes as head of the subsidiary Google also took over the leadership of the umbrella company Alphabet from co-founder Larry Page in December, has now set new standards in terms of transparency in his first presentation of financial statements. (SDA)

The French car manufacturer Citroën has been relying on Heimat Zürich since the beginning of 2020. The agency won an agency evaluation at the end of the year and will in future be responsible for the communications presence of the brand founded by André Citroën in 1919 in Switzerland.

Also new to Heimat's customer portfolio is the young DS Automobiles brand, Citroën's premium brand. The first campaigns will be put into circulation these days.

The Naef Group, based in Freienbach SZ, specializes in the renovation of drinking water and underfloor heating pipes. If rust is detected in the tap water or the efficiency of an underfloor heating system decreases, it is usually cheaper and more efficient to renovate the inside of a pipe than to break up walls and floors to replace pipes completely.

Leisurely curling instead of Calgon fingers

Internal pipe renovation is an area in which Naef Group would like to continue to grow. To support this, Visualpark shot five TV commercials dealing with the problem areas of cold floors and rust water. The aim was not to use Calgon, but to work with humorous situations that arise when a floor becomes ice-cold or a pipe lets rust water flow instead of tap water.

Residents are not fazed by icy floors and enjoy a game of curling, an ice hockey match or a pirouette on the living room ice. The spots on the subject of rusty water are full of surprising moments. Anyone who is presented with brownish water immediately realizes that the Naef Group will soon have to be contacted. This applies to humans and pets alike.

Broad-based campaign

The underfloor heating films can be seen this winter. The drinking water commercials will be broadcast in spring on local stations in German-speaking and French-speaking Switzerland, on various social media channels and in cinemas.

Since it was founded over 40 years ago, the translation company USG and its translators have been successfully active in the market. Today, USG serves around 400 SMEs, public authorities, associations and large companies from various sectors throughout Switzerland. USG's existing customers will continue to be looked after by the same team in Bern.

The merger of the companies will enable customers to benefit from even more concentrated linguistic power in the future.

VSGP, the umbrella organization of Swiss vegetable producers, now relies on Campfire's experience in user experience research and design, as well as SEO analysis and content strategy to build a new content-driven and user-centric platform.

StiftungSchweiz from Basel is also a new member of Campfire's customer base. StiftungSchweiz is committed to philanthropy that achieves a lot with as little effort as possible, is visible and tangible for everyone, and is a source of joy. With the online portal Stiftungschweiz.ch and innovative digital services, StiftungSchweiz promotes the dialogue between donors, funding foundations, project sponsors and service providers and aims to sustainably increase the transparency and efficiency of philanthropic activities. With the help of Campfire's user-centric approach, StiftungSchweiz now wants to focus more on and reach the small donor segment as part of a digital strategy.

Another project is the "Snow Safety" project of the BFU, the Swiss Council for Accident Prevention. After the relaunch of Bfu.ch in collaboration with Ginetta, the BFU is now relying on Campfire's expertise for the second time.

Since its founding in 2013, Campfire has evolved into a digital agency in the field of UX strategy and UX design. In addition to the new clients mentioned above, Unicef Switzerland, Swatch, the City of Biel and Twinings are among the long-standing clients who rely on the agency's experience and expertise.

Since its launch in 2003, the CD principles of the Graubünden brand have been continuously supplemented and updated several times in certain areas. With the "Brand Architecture 2.0" project, the appearance of the brand is now to undergo a fundamental, holistic review and further development, as the world has changed in many ways since the launch.

To this end, the Graubünden brand office will now award a contract to review, update and - where necessary and appropriate - further develop the brand architecture.

The agency selection will take place via a two-stage submission procedure in accordance with GATT/WTO. From the applications received, which can be submitted until February 27, a maximum of five suitable applicants will be selected to submit an offer or participate in the agency pitch.

Wir Texten is a new cooperation of Swiss copywriters. At Wirtexten.ch includes nine accomplished authors, journalists and copywriters who are available when good copy is important: for business reports and customer magazines, for advertising copy, corporate publications and in content marketing.

The text agency wants to focus on quality and on close cooperation with customers, setting itself apart from content mills and text brokers. In addition to translations and special formats such as autobiographical writing and ghost-writing, the agency also offers editorial design, content conception and the development of content strategies.

The platform features journalists Silvia Aeschbach, Esther Banz, Silvia Tschui and Joëlle Weil, as well as copywriters Rainer Brenner, Simon Kümin, Markus Rottmann and English-language writer Laura Robinson.

Nenad Kovacic is responsible for the design and implementation of the website, the portrait illustrations (except Markus Rottmann) are by Pascal Staub.