Terms such as "white", "whitening" and "light", on the other hand, suggest a uniform ideal of beauty that the company does not consider to be correct. For this reason, these words should no longer be used in advertising, communication and the naming of Unilever creams. The name of the "Fair Lovely" cream, which is mainly sold in Asia, is to be changed within a few months.

In 2019, Unilever had already dispensed with before-and-after images and skin color gradations on the "Fair & Lovely" packaging in India. Instead, the cream was advertised as having an effect on the purity of the skin and the radiance of the face. The cream was never a whitening cream in terms of its composition, the company explained. (SDA)

There is a temptation for authorities to control the public debate, the organization wrote on Thursday about the study. The study was commissioned by the Federal Office of Communications (Bakom). The study examined possible regulation of the online debate from the perspective of Swiss law.

Disinformation, hate messages, manipulation attempts by bots and fake accounts are rampant on the internet. They are a challenge for an open, free and diverse debate, as the study states. However, according to the author, this challenge can only be overcome with full respect for freedom of expression and media freedom.

These freedoms must be protected, both against state interference and against distortions by platforms. This is how the diversity of public debate can be guaranteed.

Delicate regulation

The study considers direct regulation through the law, the platforms' moderation policy or through usage rules to be tricky in view of fundamental rights. This would often result in the digital giants being given the inappropriate power to arbitrarily discriminate against legal or supposedly illegal statements. They only exercise this private censorship in order to limit legal or reputational risks.

According to the study, regulation must counter the risk of private censorship and refrain from measures that provide for the control of content. This is particularly the case when the illegality of content depends on the context or a balancing of interests.

Among the measures examined, the study focused in particular on the transparency of algorithms. According to the information provided, this is a prerequisite for the desirable political, ideological and religious neutrality of platforms. It would also promote the right to reliable information on the internet.

These are also the goals of the Partnership for Information and Democracy, which was initiated by the international secretariat of Reporters Without Borders and which Switzerland joined in 2019 together with around thirty countries.

Ban on bots and fake accounts

The organization recommends that tools such as bots and fake accounts should not be used in connection with referendums. A ban should be considered if technically possible. Under existing law, the authorities are obliged to react and correct facts if grossly inaccurate information is disseminated on the networks.

According to the study, government support for the media industry in the digital transformation is necessary. This would protect the public's right to relevant, diverse and trustworthy information. However, support must fully respect editorial freedom and must not influence the content produced. (SDA)

This not only sets the direction in terms of content, Annabelle also takes a stance on the political debates of recent weeks. On its four different covers, the women's magazine celebrates love in all its facets. The subjects show a homosexual couple, a black woman in a white hand, a grandmother with her grandson, and top model Ronja Furrer and musician Stress in an intimate embrace.

"We are not facing a normal summer. But a very important one," writes editor-in-chief Jacqueline Krause-Blouin in her editorial, pointing out that the issue is being published in the midst of the "Black Lives Matter" movement. "We think it is important to become even more political, which is why in the context of current world events, the subject of the black in the white hand is particularly close to my heart," Krause-Blouin said in a statement. "Also, two men kissing on the cover of our magazine has never happened before, to my knowledge. With this emblem, we celebrate marriage for all."

The cross-company project group, which has already been established for some time, is working on the precise design and implementation of the next stage, the joint login for the digital journalistic products of the Alliance members.

Following the successful launch of the voluntary login campaign in fall 2019, the Digital Alliance is now pursuing the introduction of a common login based on a comprehensive single sign-on solution. The aim is for users to register only once and thus have access to the services currently offered by around 30 Swiss media brands.

The Digital Alliance - also known as the Login Alliance - is convinced that a joint login based on data protection guidelines will enable media companies to respond better to the needs of users. This applies to both the provision of journalistic content and the display of relevant advertising.

Mandatory registration next year

Due to the Corona-related project interruption, the Digital Alliance had to adjust its ambitious schedule. The "go live" of a joint technological SSO infrastructure including mandatory registration, combined with consent management functionalities, will take place in 2021. SRG has set the date for the introduction of a login in fall 2020 to coincide with the launch date of its new video platform.

From the end of May to the beginning of June, the SWA asked its members and other advertising companies how they assessed the impact of Covid-19 after the lockdown. A total of 108 advertising clients from all sectors responded to the independent association's online survey.

Negative impact on sales

For 72% of advertisers, Covid-19 has had a strongly negative or negative impact on annual sales. This probably comes as no surprise, as advertising companies, like the economy as a whole, were affected by the lockdown. As a result, many companies must now also expect a decline in revenue for 2020. Only a few advertisers are reporting neutral or even positive effects from Covid-19.

90% of advertising clients were forced to postpone or cancel many or some advertising campaigns due to Covid-19. As reported to the SWA, many media marketers have reacted in an accommodating and flexible manner.

It is pleasing to note that almost half of the advertisers surveyed have responded to this crisis with special campaigns. These companies were able to present themselves in a compassionate way with thank-you, perseverance or, most recently, reopening campaigns.

Advertising industry hits the cost brakes

Around half of those surveyed plan to invest the same amount or less in marketing and advertising in the second half of the year. This means that numerous companies are putting the brakes on costs, which will be felt by agencies, media and the entire industry.

Performance targets more in demand than image targets

For example, 83% of respondents want to focus as much or more on performance targets and only 62% want to focus as much or more on image targets. 31 percent of respondents also say that they want to focus less on image targets, which only 11 percent of respondents intend to do with performance targets.

Major differences in the communication channels

In the second half of the year, respondents are particularly keen on online channels, which are in greater demand, and TV, which is able to maintain its market share. Companies want to invest significantly less than planned in print, OOH and sponsorship. At the same time, 70% of companies do not want to invest in cinema, 56% do not want to invest in radio and 35% do not want to invest in influencer marketing in the second half of the year. Although 54% of respondents are sticking to their spending on direct marketing, this channel is also under pressure.

Some of these job cuts will be made through natural attrition, and there will also be isolated redundancies, according to a statement issued by the NZZ Media Group on Thursday evening. Most of the cuts will be made in marketing, sales, services, printing and logistics. The contribution of the editorial staff is less than 30 percent.

The long-term goal is 400,000 paid subscribers. We are already doing well in the user market, with over 187,000 subscribers across all titles. We expect to reach the target of 200,000 subscribers set for 2022," Felix Graf, CEO of the NZZ Media Group, is quoted as saying.

According to the NZZ Media Group, "the digital product portfolio" will be further "sharpened. Among other things, the NZZ, the NZZ on Sunday, NZZ Bellevue and other offerings integrated via an umbrella brand portal, and the paywall will be further developed. In Germany, reporting and the product range will be expanded.

"Focus on the essentials"

"With the redesign of the print edition. NZZ - on weekdays on 32 editorial pages - we achieve the concentration on the essentials desired by many customers," is NZZEditor-in-Chief Eric Gujer is quoted as saying. He adds: "We are also saving costs while maintaining a high level of journalistic quality.

Another component of the "strategy sharpening" is closer cooperation between the NZZ and the NZZ on Sunday is planned. In the future, synergies will be increasingly used where it makes sense from a journalistic and organizational point of view.

The two titles are to retain their different journalistic identities, independence and positioning; accordingly, there will continue to be two independent editors-in-chief. (SDA)

To this end, photographer Felix Streuli has photographed orchestral instruments from unusual perspectives. Perspectives that allow an equally unusual comparison to be made with the unique effect of classical music. Under the campaign umbrella "Only classical music can do this", five subjects were initially created for the launch.

The Zurich Chamber Orchestra largely dispenses with conductors and follows the free principle of "play and conduct", in which a soloist or the concertmaster leads the orchestra from the podium and plays at the same time. Only a few orchestras worldwide follow this style of conducting, which characterizes the dynamic and interactive interplay of the ZKO. Not least because of this, the experience for the audience is even more intense.

The aim of the campaign is to get both long-standing and new fans excited about classical music. Following an agency evaluation, the Zurich agency was able to secure the mandate without a pitch and is now also supporting the ZKO as part of additional measures surrounding the orchestra's 75th anniversary.

Barbecues, candles, cigarettes and electrical appliances caused 300 fires last year in the canton of Bern alone. Therefore, the GVB wants to sensitize people in dealing with these fire hazards and fulfill the legal prevention mandate towards the population of the canton of Bern with the prevention campaign "open fire". in flagranti communication has further developed the very successful campaign from last year for this purpose.

GVB fire laboratory

The new multimedia campaign focuses more on surprising knowledge and simple tips to raise awareness. All measures lead to the newly designed landing page Firestop.ch. At its center is the GVB fire instructor Stefan Held, who draws attention to the dangers of grills, candles, cigarettes and electrical appliances in numerous explanatory videos and fiery experiments.

The prevention campaign will run from June 2020 to the end of February 2021 in several stages, each with a focus topic. The entire area of electrical appliances is new. These are the starting point of numerous fires in the canton of Bern. The campaign is bilingual in German and French. In Flagranti is responsible for the concept, strategy and realization of the prevention campaign. The videos were produced together with Crunch and Boutiq. Ads&Figures is in charge of the digital activation.

This is the result of a study by the Institute of Communication Science and Media Research (IKMZ) at the University of Zurich, which was supported by the Federal Office of Communications (Bakom) and published on Tuesday. It examined the information and communication behavior of the German-speaking Swiss population between March 19 and 24.

The online survey of around 1,000 people comes to the conclusion: Only for the younger participants aged 16 to 29 did social media represent an important information and communication channel. For this age group, Instagram was about as important as printed newspapers and magazines, foreign TV stations, regional TV stations and private local radio stations.

Important personal conversations

The other age groups attributed particularly great relevance to the information provided by the federal government and the stations of Swiss television during the Corona crisis. Personal conversations, short messages or telephone or video calls also played a significant role.

In contrast, a majority considered social media such as Twitter, Facebook and Instagram to be of little relevance. According to the study authors, classic news media play a stronger role for older people than for younger people, and the reverse is true for social media.

Corona theme oversupply

At the beginning of the lockdown, the German-speaking Swiss population felt well to very well informed about the Corona crisis and what it meant for them and their everyday lives, as the study further shows. Trust in public institutions was very high.

The content of the media offerings was also examined. According to the survey, a majority of the German-speaking population of Switzerland thought that the Corona crisis was covered too much. This assessment was particularly pronounced among younger people. The over-60s, on the other hand, were particularly critical of the downplaying tone in the social media.

Catching up on critical discourse

According to the study authors, the results show "that Switzerland has a well-functioning communications infrastructure to reach the general population in a crisis situation and inform them about the most important measures."

The type of reporting was not the subject of the study. However, it is obvious that the dominance of the direct information offerings of the federal government and the special role of the SRG in terms of critical reporting "harbor certain risks," the study concludes.

However, these were hardly avoidable in this crisis. A critical discourse on content must now be made up for "in order to justify the trust of the population and legitimize the room for maneuver for future crises. (SDA)

The still young Swiss company Otto Systems supports companies around the world that want to produce preforms for beverage bottles sustainably and efficiently.

Yellow built the differentiation strategy for Otto Systems on the basis of insights and conversations gathered in the market. In the communication, the strongly personal position as well as the good reputation of the consultants is transported by means of slightly provocative and tongue-in-cheek headlines and published via classic and digital channels in the industry.

In 2021 and 2022, the federal government will provide CHF 19.5 million per year each, half of the amount needed to finance the service. On Wednesday, the Federal Council extended the corresponding performance agreement on SRG's journalistic offering for foreign countries.

This obliges the SRG to inform the Swiss abroad about current events in Switzerland and to promote Switzerland's presence in the foreign media. The two-year extension is aligned with the duration of the current SRG concession.

The main component of the offer is the internet platform Swissinfo.ch with its texts, image, audio and video contributions in German, French, Italian, English, Spanish, Portuguese, Arabic, Chinese, Japanese and Russian. The Internet platform enables Swiss abroad to continue to exercise their political rights in Switzerland.

New platform from TV5Monde

The financing of the Italian-language website Tvsvizzera.it, which is aimed at the southern border region and cross-border commuters, but also at all other Italian speakers, is also part of the agreement, as is SRG's cooperation with the international television stations TV5Monde (French) and 3sat (German).

By working with TV5Monde's partners, television programs related to Switzerland can be broadcast in more than 210 countries. "As a sign of its attachment to the Francophonie," the Confederation is also supporting the multilateral broadcaster with around 105,000 francs per year to develop a digital French-language video-on-demand platform called TV5Monde Plus, the Federal Council further writes.

SRG will be required to report annually on its Internet platforms and cooperation with TV5 and 3sat. (SDA)

For over 60 years, Akad has been helping people with a thirst for knowledge to make their educational careers more flexible and thus expand their opportunities on the job market. Thanks to the trend towards lifelong learning, the topic is more topical than ever. Akad is responding to this with modern learning methods and a new, dynamic way of communicating.

The "Moving forward" brand concept

Education is always an investment in the future. The "Moving forward" concept developed by Rosarot takes this fact into account at all levels and is correspondingly dynamic and consistently forward-looking. A fresh, modern visual world with people of different ages and backgrounds - looking confidently towards their own future - underlines this claim at the image level. The "Forward" design element runs through all communication media and is therefore also used at product level and in all tactical campaigns.

Dynamic tactical campaigns

The new brand identity now enlivens all means of communication, both online and offline: from internal templates or stationery and factsheets on the individual courses to invitations to information events on the study programs. A poster at Bern railroad station is also intended to attract attention. The new concept was widely used digitally and brought closer to the target group, particularly through social media campaigns and display banners. With a headline concept that was also newly developed, these invite people to think about further education and thus also ensure the desired attention.