In the current campaign, selected Clear Channel employees can be seen enjoying their leisure activities in Switzerland. Now it's Lake Sempach instead of Venice Beach, rugby on the Allmend instead of with the Kiwis and Harley riding at Hundgellen instead of on Route 66. Clearchannel.ch/showyoursummer Clear Channel is calling for people to submit their own pictures showing summer in Switzerland. With a bit of luck, the snapshots will soon be shown on Clear Channel's digital screens.

Swiss vacations instead of travel fever

A glance at the streets and squares shows a clear picture - people are on the move and enjoying their new freedom. Out-of-home is benefiting from the renewed increase in mobility, offering higher frequencies and increasing reach. Brands should now be back in the limelight. Under the motto #zeigdeine campaign Clear Channel has put together a summer package that is available on request.

With the cross-industry and cross-regional brand "Graubünden", the canton of Graubünden bundles small and large services. It promotes existing and emerging brands and communicates them concisely both internally and externally. Today, the brand family counts more than 70 licensees and a multiple of users - from the timber industry to mineral water, from the Cantonal Hospital Graubünden to Plantahof, from the Rhaetian Railway to the Grisons Nature Parks. Diverse partners who are committed to the common origin and quality.

Like any other region, Graubünden is facing an increasingly competitive situation. 17 years after the launch of the brand, MetaDesign has now won the contract to review, update and further develop the brand architecture of "Graubünden" - for a digitalized world that has changed fundamentally in many respects since the brand was introduced.

As PET Recycling Switzerland is unable to analyze the entire public space for samples, consumers are called upon to help. From now on Pet.ch The locations for PET boxes on public land can be specified and entered on a virtual map. PET-Recycling will then compile all the requested locations and submit them to the decision-makers in the municipalities. The aim is to significantly increase the density of PET boxes in Switzerland.

The extensive online and social media measures are flanked by a DOOH/OOH display. A mailing is sent out to high school students asking them to get involved. And as part of the annual summer initiative of the clean environment interest group "IGSU", the connection between correct waste disposal, recycling and climate protection will be addressed.

The campaign will be running throughout Switzerland from Monday. The social media activities have already been "on air" since this week.

The result is a national campaign that sensitizes the Swiss population to the importance of consumption. The campaign shows that by making a purchase you can not only please yourself, but indirectly also others, and at the same time boost the Swiss economy. For example, buying a pack of potato chips can cause Switzerland's birth rate to rise.

At the heart of the campaign are nine TV commercials that tell a tongue-in-cheek story of how a consumer's purchase triggers a chain reaction that ultimately helps make other people happy - and saves the Swiss economy at the same time.

"We wanted to become active and also do what we do best as an advertising agency during the lockdown - generate attention, raise awareness and encourage people to buy," says Dominik Stibal, CEO of Inhalt und Form and initiator of "Restart Switzerland." "We have taken responsibility ourselves with this initiative and made a contribution to a healthy Swiss economy."

Dominik Stibal, CEO of Inhalt und Form and initiator, wants the initiative to contribute to a healthy Swiss economy.

Versatile collaboration

The fact that additional partners were quickly found for the initiative shows that it was not just the Zurich advertising agency that felt this way: In addition to the performance partners Goldbach as well as the production companies Zweihund, The Cover Media and the translation agency Diction, the advertising clients Emmi, Emil Frey, Ochsner Sport, Profital, Promena, Sanofi, Schweizer Obstverband, TCS and Zweifel could be won over for the initiative and are now part of the campaign with their products and services. In addition, the initiative is supported by the trade associations SWA/ASA and Promarca.

"It is very nice to see that in such a short time - and during the Covid 19-related aggravating circumstances - such a campaign could be realized together with our members and partners. This only works if everyone pulls together," says Roland Ehrler, director of the SWA.

The national campaign started on Thursday, just in time for the Federal Council's latest big relaxations. In addition to TV spots, online videos, display ads, DOOH as well as advertisements and the landing page will be used. Restart-switzerland.ch.

Pernet, who was presented in Chur on Thursday, was elected by the SRG SSR Board of Directors. He succeeds Ladina Heimgartner, who moved to the Ringier Group at the end of last year. As director of the smallest SRG broadcasting chain, Pernet manages an annual budget of just under 22 million Swiss francs, and he is the new head of some 140 employees.

Raised in Sent in the Lower Engadine, Pernet completed his studies in business administration at the University of St. Gallen, where he later earned his doctorate - after spending time abroad.

The new RTR Director, who will also become a member of the SRG Executive Board, has spent his entire professional life to date at the Ringier media group. He first worked there from 2010 as Project Manager Corporate Development for "Digital Business". Since April of this year, he has been "Head of Commercial Management" at the Blick Group. Pernet is married and has two children.

15 applications

SRG Director General Gilles Marchand said in Chur on Thursday that he was pleased to welcome Nicolas Pernet to the Executive Board. The expertise of the new RTR director and his knowledge of the Swiss media landscape are of great benefit in this phase of SRG's transformation, he said.

A total of eleven men and four women had applied for the RTR director position in response to the public call for applications. The Corona pandemic delayed the selection process, according to a statement made at the media briefing. (SDA)

Fachwerk CEO Nektarios Thanasis explains to guests how the Fortyseven got its name. (Image: ThermalBaden AG)

The agency from Sursee had been in won through in a multistage pitch and developed a brand identity and brand strategy for the thermal spa. "The name Fortyseven is a core element of the identity and represents the philosophy of the holistic offer through its purism," says Nektarios Thanasis, CEO and partner of Fachwerk Kommunikation.

"Branded content gives brands the opportunity to work with producers to develop high-quality media entertainment. This allows them to integrate their values and messages into stories that viewers want to see," says Sophie Lloyd, Head of Branded Entertainment at Channel 4.

Channel 4 analysts used both audience information on their own shows and survey data for the survey. According to them, branded TV content leads to a 29 percent higher perception for brands than ordinary commercials. Audiences also have a more positive image of brands in almost half of cases as a result of branded content.

Program must be success

According to Channel 4, producing a TV commercial is much easier and less costly than putting a brand into a TV series in an effective way. The brand must fit the content of the series, and the show must be a success with the audience. But if the strategy is successful, brands can engage viewers over a longer period of time and build a positive relationship with them. (pte)

The topic of health moves us all - whether old or young, in times of calm or crisis. At the same time, our healthcare market is developing rapidly with new treatment methods and major advances in research, our healthcare system is becoming increasingly digitalized, and our understanding of healthcare is becoming more and more holistic. What does this mean for our health in the future?

Sanitas Health Insurance wants to provide answers to these and many other questions and share its knowledge of the future of health with the Swiss population. To this end, it is breaking new ground and presenting the Sanitas Health Forecast, the first Swiss publication on what moves us personally and as a society on the subject of health and what we can expect in the future.

The Sanitas Health Forecast was conceived and produced by the Zurich-based creative consultancy Branders. It was created in close cooperation with an editorial team of 30 journalists and the Wörterseh publishing house.

In over 400 pages, the publication highlights four of the biggest global health trends. How do the sexes differ on health? How will science maximize our life expectancy? How will health be tailored to each of us? And how is digitization changing our healthcare system? In stories, reports, interviews, portraits and visions of the future, Swiss people have their say, as do more than 60 renowned experts.

The Sanitas Health Forecast is accompanied by the results of the first representative study on the future of health, in which people of all ages and from all parts of the country gave their thoughts, wishes and concerns on the subject of health.

The publication combines facts and scientific findings with personal stories and insights relevant to Switzerland - a magazine and book that you can flip through again and again and discover new things. Its contents offer an ideal mix of in-depth reports and interviews as well as short, entertaining insights, facts and information. This allows readers to form their very own opinions on the future of healthcare and define personal takeaways.

To market the Sanitas Health Forecast, its distinctive illustrations are combined with statements about the future of health that are designed to provoke thought and inquiry. The campaign focuses on (D)OOH sites in the vicinity of bookstores and kiosks; in addition, digital and social ads target potentially interested viewers in relevant contexts.

The Sanitas Health Forecast will be published annually from now on; the first issue costs CHF 18 and is available at various sales outlets.

The content is to appear on Google News and Google Discover. Google has not yet announced exactly how the content will be presented to users.

The program starts in Germany, Australia and Brazil. Carsten Knop, publisher of the Frankfurter Allgemeine Zeitung, said in the blog post that they were pleased that Google was continuing to expand its cooperation with publishers like his company and was taking the opportunity to work together on a new product. "This will offer FAZ readers real added value on Google News platforms," he wrote.

Stefan Ottlitz, managing director of Spiegel Group, is quoted as saying, "This exciting new partnership with Google enables us to take our award-winning journalism with curated stories to a new format "

Refusal to date

Until now, Google had stubbornly refused to buy content from newspaper publishers and other media outlets, earning itself big trouble from some media companies like Axel Springer.

Google did not say how much money publishers will receive for displaying content on Google News and Google Discover. However, the program is "broad and long-term" and is to be expanded to include even more publishers - including smaller local newspapers - as well as radio stations and TV stations.

Google executive Brad Bender, who leads the group's news products as vice president, emphasized the importance of traditional media in his blog post, saying, "A vital publishing and news industry has probably never been more important than it is today, at a time when people are looking for information they can rely on in the midst of a global pandemic or in light of recent protests against discrimination."

However, he said, this is happening at a time when the industry's business is under significant pressure. "For Google, helping publishers do their important work while giving users access to relevant information has been and continues to be of central importance," Bender wrote. (SDA)

The ZVV connects generations. The #generationzvv includes everyone who uses public transport in the canton of Zurich. Whether young or old, what they all have in common is the desire for a reliable, safe and flexibly plannable travel experience. Together with photographer Fabian Hugo, Hej has put six of these needs in the spotlight for the 2019 annual report.

Digital public travel

The ZVV wants to show that it is fit for the digital age. The use of ZVV online services has developed rapidly since the launch of the online timetable over twenty years ago. Last year, 83 million connections were looked up online, over 80 percent of them via the ZVV app. Nearly 40 percent of tickets in the interconnected area were purchased online in 2019, which corresponds to over 21 million tickets.

The subjects of the text/image section in the middle of the printed report can be separated out. The digital illustration is done as before integrated in the ZVV website.

Christian Schönbächler, Head of Communications and Marketing at SOV, in a statement: "Rod and Farner presented the most attractive overall package, which at the same time best suited the Swiss Fruit Association. Fruit producers plan for the long term, and that also applies to us as an association. Rod and Farner have presented us with a convincing strategy and mechanics for the coming years. We are very much looking forward to implementing these together with the team."

Initial work is expected in March of next year.

The concept and content were created by Afshin Etesamifar and Christian Greder from the communication and design agency Medianovis in Zurich. The first issue will be sent to Burkhalter Technics customers from June 15, 2020.

The new publication appears twice a year in German. Burkhalter Technics developed the overall concept together with the Medianovis agency. The creative team at Medianovis, which among other things produces the magazines of SRG Deutschschweiz and Hiking.ch is also responsible for editing and producing the print magazine.

The magazine focuses on topics such as the electrical engineering company's major projects, people from the company's environment and technical innovations. The magazine presents itself to Burkhalter Technics customers with a design produced especially for the magazine.