According to the survey, many gamers are also prepared to spend more money on computer and video games. While the average expenditure per month before corona was 15 euros, it is now 24 euros on average. The increase in spending is particularly high among younger people: from 22 euros per month to 34 euros. 30 to 49-year-olds currently spend EUR 19 per month on gaming, compared to EUR 11 before the outbreak of the coronavirus pandemic. Among 50 to 64-year-olds, the increase is five euros: from twelve euros before coronavirus to 17 euros since coronavirus. For the 65-plus generation, monthly expenditure has increased from six to ten euros.

Gaming against the corona pandemic

Overall, one in two (49%) users say that without video and computer games, the ceiling would have fallen on their heads during the coronavirus crisis. One in three gamers (31%) said that playing online games together helped them to keep in touch with friends and acquaintances during the crisis. Almost one in two (46%) play video or computer games at least occasionally. This figure has risen again compared to previous years: 43% in 2019 and 42% in 2018. Three quarters (75%) of under-30s currently play video and computer games - and two thirds (66%) of 30 to 49-year-olds. Among 50 to 64-year-olds, one in three (33%) play games, while 13% of seniors over 65 do so.

"Firmly established in society"

At the same time, gaming is equally popular with men (49%) and women (44%). "Gaming has become firmly established in society. This trend will continue in 2020," says Bitkom Executive Board member Olaf May. Almost all gamers (98%) already use at least one portable device for gaming. 81% use a smartphone for gaming, 77% a laptop and 62% a tablet. More than one in two (56%) play on a console that is also or exclusively mobile.

This is followed by purely stationary devices such as the stationary games console (54%) or the desktop PC, which only 44% still use for gaming - this figure has fallen significantly over the past five years (2015: 69%). "Mobile gaming is not a trend, but a consistent development. Larger displays and more powerful devices are making the mobile gaming experience increasingly attractive. Technologies such as 5G will further promote location-independent gaming," says May. Virtual reality goggles are also becoming increasingly popular with gamers (26%). (pte)

Müller moved to Chur's sports and event facilities in February 2019 after more than 20 years as head of communications at EMS, city authorities announced Thursday. Due to the closure of the facilities due to the Corona pandemic, the graduate marketing manager moved to the city's Corona staff.

The new communications position with a 100 percent workload was approved by the municipal council. Jobholder Müller reports directly to City President Urs Marti. However, he is available to all departments as central support.(SDA)

As Lipp wrote on Twitter on Thursday, the program will run until summer 2021. SRF did not provide any further information on request. It is not the first show to be canceled due to cost-cutting measures.

Other formats that SRF has already removed from the program are "Sternstunde Musik", "Arena/Reporter", "Schawinski" and "Eco Talk", which was broadcast five times a year. SRF also cut one of two Swiss "Tatort" episodes.

Savings package of 16 million

It already became clear last year that SRF would have to make cuts. A savings package worth CHF 16 million is planned for 2020. However, this was before the coronavirus crisis, which caused advertising revenue to plummet even further.

In addition to cutting programs, SRF also wants to save on personnel. For example, employees who retire will no longer be replaced and new appointments following redundancies will be delayed by three months. SRF also wants to cut expenses. (SDA)

Lake Constance is not only an attractive habitat for local residents and an important attraction for tourists, but also an important drinking water reservoir for around five million people. Since 1959, the International Water Protection Commission for Lake Constance IGKB has been concerned with the holistic protection of the body of water.

For over 25 years, the publication "Seespiegel" has provided information on the latest developments in the lake and current research: How does climate change affect our drinking water? What secrets are lake researchers getting to the bottom of? How is the quagga mussel changing the lake? Therefore, it is important to the IGKB to reach as broad a public as possible with the "Seespiegel".

Together with IGKB, Kernbrand has added a digital component to the Seespiegel. In addition to the print edition, a newsletter is now published twice a year with the associated Landing page in a fresh design.

The new line includes premium basic shirts and promises a unique wearing experience. The cuts in countless variations and qualities are tailored to women's needs. To promote the new brand, ViznerBorel has implemented various measures such as corporate design, look book, trade fair presence, advertisements, online banners and a website.

Esther crosses the roaring mountain stream and rejoices in a way that one is usually only used to seeing from professional athletes at big competitions. But every amateur athlete knows it too: The small personal successes that bring all the more fun into the sport and spur us on to do more.

This is also what the current SportXX campaign is all about. You don't have to be a professional athlete who has just broken a world record to enjoy exercise. The focus is on the small, big moments of success. In the new image campaign, SportXX and Jung von Matt/Limmat put these moments in the spotlight.

Everything for personal sports success

The TVC from the Trekking theme area accompanies the amateur sportswoman Esther on her sporting success in the mountains. Also on board are SportXX employees who know exactly what their customers need and accompany them literally all the way to the hiking trails of the Alps.

The TVC is flanked by digital measures and classic ad formats. The campaign will run throughout Switzerland in three languages from the end of August 2020.

The result is a modern, snappy brand identity and a website that is especially optimized for conversion. Inspired by the dorsal fin of the shark sticking out of the water, the clear promise and the new positioning is: "Outstanding". So that Yellowshark clearly stands out among employees as well as employers.

Imagery and design elements for strong recall value

The triangular design element from the shark fin stands for the relationship between the personnel service provider, the employer and the employee. The symbol not only characterizes the new logo design, but also points to the job opportunities in the imagery and accompanies the user as an arrow pointing the way through the newly designed website. The imagery is intended to ensure that a visit to the portal generates a strong recall value. The new design was extended to all means of communication - from the company presentation to the social media presence to the in-house signaling - and today gives the company its new face.

Step by step to online conversion

The conception of the website was thought through in two ways: firstly for B2C and secondly for B2B. For employees in particular, a user experience was developed that takes the customer by the hand, motivates them to apply with tips and advice, and then accompanies them to conversion in just a few steps. In this way, in addition to an increase in traffic via targeted online marketing, the user experience was also improved. From the basic analysis of user behavior, Rosarot also created a separate section for companies that are themselves looking for outstanding employees. No one should have to fish in the dark anymore when looking for the next job or suitable candidates.

The study provides insights into the digital behavior of the younger generations, which are of great importance for target group-oriented digital marketing.

"WhatsApp" indispensable, Facebook now also "out" with millennials

What would a smartphone be without apps? And which apps are so important to young Swiss people that they are considered indispensable? Almost 80 percent of all respondents would not want to do without WhatsApp. The messenger service is the undisputed number one. The most popular social media platforms include Instagram (44%), YouTube (35%) and Snapchat (22%). Spotify is in third place (36%). Newer platforms such as TikTok were still in their infancy at the time of the survey and were only described as indispensable by 2% of the sample. Current figures suggest that the popularity of TikTok is growing rapidly.

Unfollowing for irrelevant content 

For companies, brands and influencers, the same question arises time and again: What kind of content do young Swiss people actually want to see? Young Swiss people clearly like funny content. This is also reflected in the mentions of the most popular companies, brands and influencers on social media. Meme platforms such as 9gag, Swissmeme and Izzy Magazine are in the top 10, with the first three places going to international mega brands such as Nike, Apple and Adidas.

There is also a very clear social media etiquette. Racist and violence-glorifying content is a no-go. Too much advertising and unnecessary, "bad" content are also usually acknowledged with a unfollow. Therefore, every company must always consider what type of content could be relevant for its target group.

In which direction is the trend heading? 

Current and future trends are often difficult to put into words. According to the study by Jim & Jim, the trend is moving in four directions: The future will be green, sporty, fun and (inter)national. Young Swiss people are keen on environmental protection and sustainability, like to have fun - for example with memes -, enjoy sports and like to travel. These trends are important cornerstones in the strategic orientation of corporate communication and target group-oriented employer branding.

"Get-entry.ch is an uncomplicated web-based solution that guarantees clear verification without the need to physically install an app on the smartphone," explains Remo Tschanz from Baeriswyl tschanz & partner. "Both the guests and the hosts of a restaurant or event benefit equally from fast and secure processing. "

Data protection at the center 

At the heart of the application is the generation of a QR code - the so-called personal entry ID - which users must present on their cell phone or printed out together with an official ID when attending an event. The personal entry ID can then be used several times and throughout Switzerland. Registration on get-entry.ch is a one-off process and the data is irrevocably deleted immediately after the registration process. The data will only be stored for 14 days if you actually visit a location or event and present the QR code. Only the first name, surname and date of birth are shown to the operator on site so that they can be checked against the official ID. The operator does not see the other data - zip code, city, email address and cell phone number. The date of birth, which is particularly sensitive, is only displayed for verification with the official ID card, but is not subsequently saved.

No misuse with false information

In recent weeks, several incidents in connection with manual lists have shown how important it is to provide correct personal data. If the accuracy of the data is not guaranteed, contact tracing will not work properly; people cannot be contacted and protective measures such as quarantine cannot be implemented successfully as a result. At Get-entry.ch, misuse is prevented by means of two-factor authentication: "A verified cell phone number acts as the first key via SMS, while checking the first name, surname and date of birth using an official ID when the person actually enters acts as the second key," says Remo Tschanz. The cell phone number is verified by sending a text message in which a link must then be clicked. Only then does the guest receive their personal entry ID. If the host wishes to carry out an evaluation of a day, the responsible office of the cantonal doctor is automatically informed by e-mail.

No fixed costs for organizers 

Get-entry.ch is free of charge for visitors. In addition, there is no charge for sending SMS messages for verification. Each new generation of an entry ID is also free of charge. Organizers are charged the following monthly fees per data record: Up to 2500 entries/month 30 centimes per entry and from 2501 to 5000 entries/month 20 centimes per entry. From 5001 admissions/month, billing is on an offer basis. "A certain amount of security has its price," explains Remo Tschanz on behalf of the owners of the three participating companies. "However, we are convinced that the costs of 30 and 20 centimes per admission are very moderate. In addition, the organizers are not taking any financial risk, as there are no fixed costs and costs are only incurred when an event is actually held."

Fabian Cancellara as brand ambassador 

Former top athlete Fabian Cancellara acts as brand ambassador for Get-entry.ch. He believes that the solution fits perfectly into the protection concepts of the various sports associations in both elite and popular sports. "Sporting events without spectators are sad and not conducive to sport. With this solution, enough fans will be able to attend sporting events again and sport will receive the urgently needed support."

The year 2020 marks the 100th anniversary of the traditional Swiss company from Kilchberg. This was taken as an opportunity to produce a strictly limited special edition. The edition is limited to just 20 pieces worldwide and comes with special features. These include a "Century Edition" emblem and a numbered plaque, instruments designed by IWC Schaffhausen and an engine from Ilmor Marine in golden tones.

As part of the collaboration between Boesch Motorboote and Racerfish, special attention was paid to the Century Edition and a completely new image film was produced. In keeping with the motto "Century Edition" in a golden look, the film was also staged to match the theme.

Ringier's Group Executive Board has set up a well-established committee within the company to drive forward the topics of diversity and inclusion within the Ringier Group - this in close coordination with the EqualVoice initiative launched in November 2019.

The Diversity & Inclusion Board is made up of the three Executive Board members Annabella Bassler, Ladina Heimgartner, Alexander Theobald as well as Susanne Jud (Group HR), Axel Konjack (International Marketplaces), Christian Dorer (Blick Group) and Patricia Franzoni (HR Ringier Axel Springer Switzerland).

The Diversity & Inclusion Board's main task is to set Diversity & Inclusion priorities in the company, measure progress and report on them regularly. This is done with the declared aim of firmly anchoring diversity & inclusion as part of the corporate culture and everyday life at Ringier.

In cooperation with the destinations Davos-Klosters, Engadin-St. Moritz and the electric vehicle company Kyburz Switzerland, this pilot project is being implemented within the Innotour project Tourist Office Lab.

The goal is to reach guests with creative solutions and at the same time increase the quality of service. This is how the idea of bringing tourist information to the guests on site was born.

In addition, this should also allow offers to be advertised and spontaneous bookings to be made. Thurgau Tourism is focusing on the well-visited Rhine route along the lower and upper lakes.