To meet the rapid changes in the event industry due to digitalization, Brandsoul has been positioning itself in the digital area and brand communication and content development for some time and has now found the perfect partner in Vantage. By combining brand-specific content and digital implementation, they develop tailored and contemporary measures for a broad client portfolio. Since the Covid lockdown, more than 80 projects have already been implemented in various formats.

Both Brandsoul and Vantage remain independent companies, but share a common goal.

The aim is to create proximity between the start-ups and Novartis scientists and thus promote new forms of exchange, collaboration and innovation. Eight companies have already settled in the Innovation Park.

The Switzerland Innovation Park Basel Area offers 30 permanent and 12 flexible workplaces at its new location. After the Allschwil, Basel and Jura sites, the Novartis Campus site is the latest addition to the Switzerland Innovation Park Basel Area. The four locations of the Switzerland Innovation Park Basel Area are part of the national network of Switzerland Innovation, which aims to offer technology-oriented companies the best place to develop products and provide easy access to talent, knowledge and expertise.

The book was published in 2012 and spent 70 weeks on the bestseller lists. The story was filmed in 2017 and subsequently became a box-office success.

Meyer, who is 46 and lives in Zurich, focuses on everyday topics in his articles and combines them with autobiographical stories. The editorial articles in Galaxus magazine are intended to offer readers new perspectives - and deliberately go beyond the online store's product range.

"I am very much looking forward to the collaboration. Galaxus gives me all the freedom I need, and I hope to surprise readers with my texts," says Meyer. The first contribution by him has just appeared on Galaxus.ch and is about his passion for collecting small objects.

Martin Jungfer, Head of Content at Digitec Galaxus, describes the signing of Thomas Meyer as "extremely gratifying". "It makes us proud that with Thomas Meyer we have inspired one of the most interesting authors in Switzerland for our concept," says Jungfer. Entertaining content is an important part of the offering in Galaxus' magazine. Jungfer emphasizes that the articles and videos of the Galaxus editorial team are independent of the commercial interests of the online retailer. "This is another reason why Thomas Meyer has joined us. We very much appreciate that he will contribute to the quality and diversity of content."

The travel and tourism sector is being severely tested by the coronavirus pandemic. However, the Swiss population's desire to travel remains unchanged. However, vacations abroad were not the top priority for many this summer. However, a representative survey by online travel agency Ebookers shows that 70 percent of respondents are spending their summer vacation in Switzerland.

The program includes hiking, cycling tours in the mountains or a refreshing dip in previously unknown mountain lakes. In many cases, beach vacations were swapped for an active vacation in Switzerland: "Interest in the mountain regions of Switzerland was significantly higher than in other years," says Claudia Parker, Head of PR at Ebookers, commenting on the development.

Last minute makes a comeback

And there has also been a turnaround in booking behavior since the spring. While last-minute bookings have tended to decline in recent years, last-minute requests are now booming again. According to an analysis by Ebookers, the majority of bookings are made three or fewer days before departure. This suggests that, on the one hand, the desire to travel remains unbroken, but on the other hand, there is also a certain amount of uncertainty regarding travel plans.

"This indicates that the summer vacations are sacrosanct for the Swiss," adds Claudia Parker. "A change of scenery is very important for many people after the lockdown. However, we are seeing that many people are holding off on booking at the moment to avoid the negative impact of restrictions."

Valais and Ticino are popular

A survey in April already showed that Switzerland is a very popular summer vacation destination in this country. This trend is continuing and is now also reflected in bookings for trips in July, August and September.

Top booking requests in July 2020 for trips in August and September 2020. 

Once a year, the Federal Parliament does not belong to the established National Councilors, but to young people. During the youth session, they discuss socio-political issues from their very own perspective. To encourage as many different young people as possible to participate, the Publicis campaign focuses on diversity. Politics needs more drags, more handicaps or more ghettoes: these announcements make it clear that for once, everyone can get involved in the Federal Parliament.

Even during the development of the campaign, Publicis relied on the participation of young people: The messages were discussed and worked out together with the models, and the idea was selected by a youth panel. So this year, young people are not only shaping the political discussion, but also the advertising for it.

The campaign can be seen now as moving images on social media as well as posters around schools and will be continuously added to until the youth session on November 5-8.

In addition to a large selection of solar components, the photovoltaic wholesaler also offers comprehensive services and in-depth solar expertise for installation companies, planners and architects as well as building owners.

The new claim "Competence and components" was developed in order to communicate the company's positioning as a holistic solar competence center more strongly to the outside world. The diverse range is also expressed through concise core messages that position Solarmarkt as the partner for planning, brands, services, training and innovations and are consistent throughout the entire communication.

Sunny yellow

Visually, the new appearance is dominated by the color yellow, which is used in the tectonics as well as in the monochrome imagery and imbues the overall appearance with sunshine. With its high recognition value, the brand image aims to emphasize Solarmarkt's claim to leadership and bring emotion and power to an industry that is largely very factual and technical in appearance.

Web platform as the communicative centerpiece

The communicative centerpiece is Dachcom's completely newly developed website with e-shop Solarmarkt.chwhich acts as a solar competence center.

The new image is also visible on advertisements, posters, a news magazine, trade fair appearances, brochures, business stationery, moving image content and various online marketing measures.

The focus of the services of Waym is mainly in consulting, evaluation, implementation as well as optimization and support of tools such as Mailchimp, ActiveCampaign, Pardot and the Salesforce Marketing Cloud. The offer is aimed at companies of various sizes through the selection of different tools.

CSS Versicherung's new campaign exemplifies its own attitude right away by breaking with conventional advertising: Instead of showing only happy people and moments, CSS focuses on honesty and confrontation with the reality of life. In the campaign, everything that we encounter and can happen to us in everyday life is greeted with a "hello" - including serious illnesses such as dementia and cancer.

"Hello Life" has an impact deep into the core of the company. To ensure that all CSS employees internalize the new attitude and can act accordingly in the future, internal company webinars were held prior to the campaign launch. After all, every employee will be confronted with "Hello Life" in their day-to-day work: in collaboration between Sir Mary and CSS, various corporate areas such as employer branding have been realigned in terms of communication.

The new campaign goes on air three months late: With a complete film crew, actors and scouted locations at the start, it was "Hello Corona" on the very first day of shooting. The lockdown required a complete shutdown of filming and subsequently a solution-oriented approach and patience on the part of everyone involved. Finally, in July, the TV spots could be shot successfully and in conformity with Corona.

The kick-off campaign for the new CSS brand attitude manifests itself in television and online spots, on posters, ads, banners, in public reports, radio spots and social media, as well as on Hello-life.ch.

More than an advertising campaign

"It was already clear to us during the pitch phase that CSS needed more than just an advertising campaign. "Hallo Leben" is a relevant brand attitude that sets CSS apart from the competition and lives up to its position as Switzerland's leading health insurer," says Daniel Zuberbühler, co-founder and client service director at Sir Mary. "We are therefore extremely proud that we were able to develop an entire brand philosophy with "Hello Life"."

With "Hello Life", CSS Insurance wants to inspire people to deal openly and positively with difficult life situations - a topical issue. For example, Sir Mary and the Sotomo research center surveyed 4217 Swiss people about how they deal with illness and health. And the nationwide survey shows, among other things, that young people in particular often hide their illnesses and problems because they are afraid of the reactions from those around them. All the more important, then, the role of a health insurance company - or a health partner, as CSS sees itself - is to take a step toward openness and the removal of taboos. "Nobody is always healthy. We all have our problems. If we can say 'hello' to them, it means we are ready to accept them and seek help." It's an emotional process that's not easy, but can be decisive in determining whether you succeed in finding your way back to an everyday life that is as healthy and happy as possible," explains Reto Schertenleib, Head of Marketing Communications at CSS.

The new content format "Stories about Health and Happiness" also demonstrates these emotions. In it, six CSS policyholders talk about their fateful lives, which are extremely challenging for them but still, or precisely because of this, a happy one: from Cristine, who was seriously ill with breast cancer at the age of 30, to Antonino, who has been going through life with various traumas since his motorcycle accident. All these stories are given an emotional framework by a TV spot that highlights the various aspects of the campaign in short sequences.

The protagonists of the three video spots - Sara, Max and Moni - discover Alnatura's countless organic offerings. In the process, their paths cross again and again, even though they all have different shopping needs. The three stories tell of these individual needs and show that they can all be met in the Alnatura organic supermarket. True to the motto: My organic for every day.

In general, the demand for organic products is steadily increasing in Switzerland. If you want to buy them, you can now find a good range in more and more supermarkets. Nevertheless, many Swiss people still do not know that there is an organic supermarket with 5,000 products from well-known organic brands.

How do you get customers excited about TV subscriptions when their desire for their own four walls may have dwindled after the lockdown? With a story that surprises and brings the offer to life in its very form. That's why Bühler&Bühler is relying on tangible gamification in its Swisscom summer campaign: a TV quiz as a gift and companion to the offer. The card set is intended to provide variety and at the same time reflect the diversity of Swisscom TV.

"We wanted to create a mailing that customers would enjoy engaging with and that would offer them special added value," says Raffaela von Gunten, Senior Consultant and member of the GL at Bühler&Bühler. The three quiz categories "Movies," "Series," and "Stars" combine 70 questions.

The quiz was sent to around 500,000 existing customers in July.

The Coop newspaper and 20 minutes launch with Coop newspaper Weekend a magazine "for the perfect start to the weekend," according to a statement. The newspaper will be published once a week on Fridays with a length of 16 pages as a newspaper in the middle of the federal newspaper of 20 minutes will be published. The first issue will be published on Friday, August 21, 2020.

Target group: Young and young at heart

Coop newspaper Weekend brings lifestyle and trend topics to the young and young at heart. With content such as recipes, lifestyle and sustainability tips, ideas, competitions and puzzles, and a website geared towards the young. Coop newspaper With a layout based on the Weekend, the newspaper is aimed at a young target group. The articles are written by the new Weekend editorial team, which is made up of journalists from the German-, Italian- and French-language editions of the Coop newspaper is composed of. Advertising sales are also handled by Coop.

"Believing in the impact of print"

Joos Sutter, Chairman of the Executive Board of Coop: "20 minutes Its newspaper appeals to a very broad audience, but especially to the younger readership, and thus complements the Coop newspaper ideal. Furthermore appears 20 minutes, as well as the Coop newspaper, trilingual, so that we will also be present in all parts of the country with the new "little sister"."

Marcel Kohler, Managing Director 20 minutes: "We are delighted that we can now launch this innovative and exclusive newspaper in the paper with Coop, with whom we have already had a proven partnership in the advertising market for 20 years and more recently for our distribution boxes, and thus offer our readers additional reading for the weekend. Together, we believe in the impact of print and are convinced that we can offer added value to our readership with this new content."

Tamedia has developed Basel Newspaper, BZ Bernese Newspaper and its regional editions, The Covenant, Tages-AnzeigerZurich regional newspapers, and the daily newspapers in western Switzerland have developed a new digital subscription with modular options. The new basic subscription has been available since the end of April. Now the digital subscription is being supplemented by three additional options that can be purchased individually according to one's own needs and combined as desired. The options include "e-paper," "access with 10 instead of 3 devices," and "ad-free (few exceptions).

The new digital subscription is currently being promoted on various online channels, including social media, with a user campaign developed in collaboration with the Rod agency. With a wink of the eye, the aim is to convey to readers in a humorous way that the equivalent value of information, background and analysis with a subscription is great for a comparatively small financial contribution.