With this in mind, Trio has developed an approach designed to spotlight TF1's affluent audience. The luxury, cosmetics and horsepower-loving TF1 viewers and their preference for branded products will be appropriately showcased, the agency said in a statement. Trio also designed the "TV Barometer" brochure with a synthesis of the GfK study for advertising clients and media planners. It provides results on the TV consumption of the French-speaking Swiss and is intended to underline the premium arguments of TF1.

In addition to the specialist press in western and German-speaking Switzerland, the campaign is also currently appearing on the screens of media agencies.

Responsible at Ringier Romandie: Elba Ferreiro (Project Manager département de la publicité + R&D). Responsible at Agence Trio: Nina Hugentobler, Alma Gudzevic (project management), Fabian Echeverria (creative director), Melanie Bréchon, Fabian Monod (art director), Jean-Michel Larsen (copywriter), Michèle Bloch-Stuckens (photography).

Until now, only individual shows were available on the SF website, but not the currently running program. As SRF's customer service announced on Twitter on Friday, the entire program is now also streamed live. The radio stations have already been receivable via the Internet for years.

The broadcasting of TV stations via the Internet is likely to have an impact on audience ratings. From January 1, 2013, programs viewed on the computer will also be measured - a paradigm shift for the Mediapulse Foundation, which is responsible for the measurement.
 
The new method is intended to take account of the significant changes in viewing habits. The new measurement is made possible with a new technology that compares the sound broadcast by the station with that received by the viewer. (SDA)

The personnel change will be made in the course of the strategic orientation of the NZZ print division, according to an NZZ release on Friday. Daniel Ettlinger has headed Multicolor Print in Baar since 2008. Prior to that, he was Managing Director of BuchsMedien in Buchs SG, where he was responsible for the print and publishing divisions. As Director, he previously managed the Eastern Switzerland branch network of Allgemeine Plakatgesellschaft APG with its three branches in Winterthur, St. Gallen and Chur for ten years. He was also a member of the Board of Directors of the Südostschweiz Partner newspaper printing center.

Daniel Ettlinger will complete the new management team of NZZ Print with Roger Hurschler (Head of Logistics), Daniel Küng (Head of Production) and Michael B. Norton (Head of Marketing and Sales) as of January 1, 2013, the statement added. Anton Nussbaumer, who has headed NZZ Print for the past 3 years, will focus on the production/technology area in Lucerne and will be involved in important projects for the future of the NZZ Media Group.

With just a few clicks, the field sales force creates the offer directly at the customer's premises using their tablet - and just a few seconds later, the customer has the offer as a PDF in their mailbox, the agency said in a press release. The application "calc4print" is available in two versions. One is the free standard iPad version, which is based on a price matrix with market-compliant average prices that are valid for the Swiss print market. On the other hand, there is the paid full version, which, in addition to the iPad app, has a browser-based administration tool in which the entire price matrix can be customized according to individual requirements. The "calc4print" app is intended to simplify internal processes in the area of standard printed matter.

The agency was able to convince the two graphic arts industry associations, Viscom and VSD, to use the app. Viscom and VSD already recommend the tool to their members, as the agency writes.

Basel West has been working for the Aerni Group for eight years. The group consists of three companies that are active in the fields of windows, metal construction, and mechanical and apparatus engineering.

Responsible at Aerni Group, Pratteln: Bernhard Aerni. Responsible at Basel West Corporate Communications: Thomas Aerni (consulting, concept), Markus Siegenthaler (text), Marc Eggimann (photography).

The campaign aims to get to the heart of the character of the unconventional Calanda beers. According to the agency, people from Graubünden not only usually have a better view, but also a different perspective. This is precisely what the newly developed campaign plays on, using humor and beautiful images to show what Graubünden and its beer have to offer: Humor, hospitality, relaxation and the beauty of nature.

In addition to the poster campaign, various other measures will also be used to promote Calanda, which belongs to Heineken Switzerland, at selected places of enjoyment and points of sale.

Responsible at Heineken Switzerland: Riccardo Dillier (Brand Manager), Patrik Widmann (Group Brand Manager). Responsible at Publicis: Roger Rüegger (Creative Director), Conny Jäger (Art Director), Christian Schirmer, Melanie Gut (Text), Bojana Taraba, Zoe Hüsser (Consulting), Sabine Bechtel (Art Buying). Photography: Nick Meek.

The DADP branch dismissed seven editors from the former French-language AP office in Bern (Werbewoche.ch reported). As Impressum wrote in a media communiqué on Friday, wages will no longer be paid, "no consultations, no contractually owed compensation, no social cushioning or accompanying measures". FLSCH acquired AP France and AP Suisse Romande in the summer of this year and continued to operate under the name "SIPA".

Since the dismissal, journalists have been asserting their rights with the help of the journalists' association Impressum and demanding social measures. According to the association, some employees are contractually entitled to severance pay in the event of dismissal for economic reasons. And in the case of all employees, it is assumed that they have been dismissed unfairly because the duty to consult has been breached. According to Swiss law, this would lead to the employer being liable to pay compensation of up to 6 months' wages.

The employees will now take legal action against their employer with the help of the Swiss association, according to Impressum.

Hierzer has been a senior designer at Nose since October 2012. He completed a Master's degree in Communication Design at Kingston University in London. Before joining Nose, he worked for Dachcom in Switzerland, Liechtenstein and Germany. As a graphic designer with art direction, he was responsible for the creation of corporate designs, image books and packaging designs, among other things.

Most recently, she worked at In Flagranti for almost ten years, including as consulting group manager. Anken has a Master of Advanced Studies in Business Communications. Anken Marketing Communication offers everything to do with marketing communication, from individual services such as conception, consulting and project management to the overall service of a network advertising agency. If agencies or companies have capacity bottlenecks, AMC provides support by working as a freelance consultancy.

Together we did it! Zara, the world's largest fashion group, has just committed to detox." When the NGO multinational Greenpeace uncovers grievances and takes aim at those responsible, the companies concerned are instantly confronted by an army of well-connected and modernly equipped do-gooders. Welcome to the real-time age of instant communication.

Events come crashing down on us, and there are three things we don't have at the moment of the storm: Time, control and a friend in the press. Nevertheless, such attacks are not all the devil's work. On the contrary. For those affected and those not affected, attacks of this kind offer an opportunity to make a positive impression. How can you do this? Here are four rules of conduct for successful communication during such a thunderstorm. One of these is the second paragraph, an innovation in modern campaign management. The main part of this article is dedicated to the second paragraph.

Rule 1 - Develop a passion for debating

People prefer information from people and use testimonials from their own networks. If you want to stay in the conversation, you have to follow them there and face up to critical votes about your own business activities on other people's terrain. Turn blasphemies into factual debates with an authentic appearance and verifiable content. Take pleasure in this form of communication. The critics will pay you back with respect.

Rule 2 - Spread the joy of teamwork

In a crisis, you want nothing more than employees who know what to do. Create a realistic set of rules that correspond to the rapid response time. Time is king! Give your employees personal responsibility and encourage their creative drive. Do away with hierarchies. Instead, form close-knit units with strong leaders. Remain lenient and feed experience back into the team.

Rule 3 - Play your trump cards

Is your strategy already geared towards the person taking part in the discussion or are you still operating according to the concept of persuasion? People don't want to be convinced. They want authentic stories, experiences and opinions - told in an exciting and straightforward way. Open up your archives, mobilize your own networks and present yourself as an empathetic narrator of success stories.

Rule 4 - Communicate instantly

Emerging out of nowhere, ideas and stories capture the attention of an entire social web community in the blink of an eye. Is there perhaps a story that concerns you, in which you come off badly or in which you have the opportunity to update it? The update of a launched story, immediately after its first appearance, not the next day, not an hour later, instantaneously - David Meerman Scott, respected blogger and author, calls this moment the Second Paragraph.

The example of the second paragraph

In August 2010, the news tickers read "Paris Hilton arrested for cocaine possession." Paris Hilton, it should be noted, has several million Twitter followers. In one sentence, she immediately gives her followers her side of the story: "These rumors are so untrue." What we find interesting about this story is that the Wynn Hotel in Las Vegas immediately banned Paris Hilton from the hotel. Thanks to this small story, launched immediately after the news of her arrest first emerged, the Wynn Hotel became the talk of the town in a big way.

Two reasons why, apart from the timing, it is the perfect example of successful real-time communication. Firstly, Paris Hilton is a hotel heiress. That creates a thematic link. And secondly, reporters, journalists and publishers are the first to look for the second paragraph. Paris Hilton arrested for cocaine possession. What's the second paragraph? Oh, she's banned from the Wynn Hotel. It's a wonderfully effective concept to make your voice heard at the expense of events in the market. Half an hour's effort and the result is 5286 news articles in which the story about the house ban was spread. As a marketing or communications manager, you have to imagine that. 5000 news articles as the result of a half-hour writing session!

The concept can be applied to any type of organization. What is needed is an understanding of how unexpected events occur instantaneously, how they spread with people via social media channels and how the moment can be used to one's own advantage. The concept can also be applied to crises. One well-known case is that of a Chinese celebrity blogger who smashed his Siemens refrigerator and posted the corresponding pictures online. The scandal was preceded by a door that could no longer be closed and Siemens' concealed customer service. The blogger's first paragraph? "German efficiency is no longer what it used to be." After criticism from the Chinese press, the baffled Siemens managers went into hiding and hired a PR agency. What could a second paragraph for Siemens have read? "Mr. Blogger's high demands are justified. We understand the anger and are doing everything we can to be able to fulfill the claims in the future. The faulty devices will be checked on request and, if necessary, replaced free of charge. " This reply, posted on the blog as a comment a few minutes after the hate speech was spread, might have been enough to bring the whole matter to a quicker and more positive end for Siemens.

What do you think about the possibilities of instant communication in general and the Second Paragraph in particular? Your market situation may be particularly suitable for this. I am interested in your thoughts, strategies, tactics and measures. Get in touch with your views at www.huerlimanncc.com.
 
Beat Hürlimann

Simsa is responsible for course development and is officially authorized by the Federal Office for Professional Education and Technology to award the WPM diplomas. According to a Digicomp press release, the advanced training course to become a federally certified Web Project Manager is particularly geared towards developing generalist skills. The course lasts three semesters and trains specialists at the interfaces of IT, e-business, business administration and organization. It is aimed at communication and information officers, designers and graphic artists, marketing and advertising specialists as well as web and IT specialists who wish to develop their skills as Web Project Managers.

Overall responsibility for the course lies with Claudio Dionisio, Vice President of Simsa, President of the "Best of Swiss Web Association" and member of the Executive Board of Netzmedien.